- Stores Nationwide Participate to Promote National Craft Month -
IRVING, Texas, Feb. 20 /PRNewswire-FirstCall/ -- Nothing brings the Land
of Make Believe more alive than a child's imagination!
Michaels Stores, Inc. (NYSE: MIK) announced today that, in partnership
with Crayola, it will host a Free Family Event at each of its 809 stores
across the United States and Canada. Promoting National Craft Month and
crafting in general, the come-and-go, family oriented activity will take place
on Saturday, March 27 from 10:00am until 3:00pm local time and will introduce
Zoogles, the zany new creatures with big personalities that provide countless
hours of enjoyment to children of all ages.
The event is intended to acquaint children and parents with the fun and
family closeness crafting provides. Young and old alike will use Crayola
Watercolor Paints or Markers to add color to a plaster Zoogle character of
their choice. The project promises to appeal to the whole family, as each
visitor will be given the opportunity to participate by coloring their new
friend before taking the Zoogle home. In addition, those customers who do not
have the time to complete the project will be able to take home a free Zoogles
Coloring and Activity Booklet to help them explore the land of the Zoogles on
their own.
National Craft Month is sponsored by the HIA (Hobby Industry Association)
and will continue throughout March at all Michaels stores. Each of the five
weeks will offer a variety of free product demonstrations, free craft
activities, and a selection of craft classes. Visit a Michaels store for
specific dates and times. The month culminates with the Free Family Event on
March 27, an activity designed to allow families to "Discover Life's Little
Pleasures."
To participate in this or any other in-store activity, or to locate the
Michaels store nearest you, please visit the Company's website at
http://www.michaels.com . To learn more about National Craft Month, go to
http://www.i.craft.com , the website of the Hobby Industry Association. The HIA, of
which Michaels Stores, Inc. is a proud member and supporter, is a not-for-
profit organization dedicated to the advancement of arts and crafts worldwide.
Michaels Stores, Inc. is the world's largest retailer of arts, crafts,
framing, floral, wall decor, and seasonal merchandise for the hobbyist and do-
it-yourself home decorator. The Company owns and operates 809 Michaels stores
in 48 states and Canada, 158 Aaron Brothers stores, located primarily on the
West Coast, two ReCollections stores in the Dallas/Fort Worth Metroplex, and
two wholesale operations.
This press release is also available on the Michaels Stores, Inc. website
(http://www.michaels.com ).
SOURCE Michaels Stores, Inc.
 back to top
Related links:
http://www.michaels.com
http://www.i.craft.com
Company News On-Call:
http://www.prnewswire.com/comp/115769.html
CONTACT:
Kelly Norman, Marketing Manager of Michaels
Stores, Inc., +1-972-409-1662
|
