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Discover the Power of Brainpower at the 2007 Embedded Systems Conference Silicon Valley, Offering the Industry's Most Comprehensive Technical Training

  Thousands of Technology Experts from Across the Globe Expected to Attend
   World's Largest International Embedded Event and Technical Conference,
                              April 1-5, 2007

    SAN FRANCISCO, Feb. 20 /PRNewswire/ -- From April 1-5, 2007, CMP
Technology will present a global technical conference at the 19th annual
Embedded Systems Conference (ESC) Silicon Valley
(http://www.embedded.com/esc/sv). ESC Silicon Valley is the world's largest
international embedded technical conference and exhibition, and is expected
to welcome engineers from more than 16 countries. The industry's brightest
minds will bring the power of brainpower to San Jose's McEnery Convention
Center, and have their choice of more than 180 training sessions, courses
and seminars covering methodologies, processes, and techniques fundamental
for engineers developing embedded systems. Embedded systems -- defined as
small, specialized computer systems stored on a single microprocessor --
are making it easier to integrate technology into a variety of devices with
an astounding range of business and home uses. As these systems become
smarter and more web and network friendly, they are fueling a massive
growth in many industries.
    "As always, ESC Silicon Valley will feature the very best in practical,
how-to classes and training sessions to give engineers the most thorough
training and understanding of critical themes," said Richard Nass, editor
in chief of Embedded Systems Design. "This year, our technical program is
35% bigger -- with more new classes, and more advanced classes for seasoned
engineers -- so whether they are new to the field or experienced designers
ready to learn cutting-edge technology applications and solutions, there is
a training session for everyone at ESC Silicon Valley."
    Attendees can study topics such as DSP & Multimedia, Linux, Multi-core
and Multi-Threaded Processors, Power Management, and Wireless
Communications. The program this year is organized into tracks to ease the
selection process for attendees. The conference will also feature free,
sponsored sessions by exhibitors like Xilinx, Avnet, Coverity, Microchip,
ARM and IBM. For a full list of technical program details, please visit:
http://www.embedded.com/esc/sv/techprg/esc/.
    "ESC Silicon Valley gives us an ideal platform for educating existing
and future customers on our products, not only through technical training
at our booth, but also via the conference technical sessions that we
sponsor," said Mitch Little, vice president of Worldwide Sales and
Applications for Microchip Technology Inc. "This conference attracts the
industry's premiere embedded engineers from all over the world, providing
us a targeted opportunity to demonstrate our products and technical support
to an influential audience."
    ESC Silicon Valley program tracks include:
    -- Debugging, Test and Verification Track -- learn about new,
       state-of-the-art approaches to eliminating bugs, such as static
       analysis, Test-Driven Development, using the Eclipse IDE, and working
       with multicore systems, as well as more established technologies such
       as JTAG and working effectively with logic analyzers.
    -- DSP & Multimedia Track -- expert speakers will share their hard-won
       insights into DSP and multimedia processors, algorithms, tools and
       development techniques.
    -- Hardware Track -- presenting the essentials to efficient hardware
       design, streamlined HW / SW integration, and FPGA design. Topics will
       include hardware definition languages (HDLs), system design tradeoffs,
       critical design decisions, effective design flow, and popular
       interfaces and protocols.
    -- IMEC Track -- IMEC has organized two sessions as a conference track,
       targeted to embedded system design engineers with an interest in
       integrated wireless systems.
    -- Software Defined Radios (SDRs) -- Design for Scalability and Low Energy
       -- presenting the challenges and solutions in the design of SDRs,
       specifically on jointly providing flexibility and low power,
       capitalizing on energy-scalable system design.
    -- Wireless Sensor Nodes -- the necessary technologies and challenges
       necessary to developing highly miniaturized and autonomous sensor
       systems (in short: wireless sensor nodes). Focus will be on micropower
       generation and low-power design.
    -- Linux Track -- covers configuring Linux, debugging, writing drivers,
       porting, and bringing up your first system.
    -- Managing Track -- deals with engineering managers' concerns with a mix
       of first-hand example and time-tested techniques to help keep your team
       on track and within financial and risk limits.
    -- Multi-core, Multi-threaded Processors Track -- engineers need new
       approaches for evaluating and comparing chips, and to learn new
       software development techniques and tools. Expert speakers will
       describe how to effectively select and use multi-core and
       multi-threaded processors in embedded applications.
    -- Networking & Communications Track -- examines all aspects of networking
       for embedded systems, from the lowest CAN network to full TCP/IP
       implementations, with an emphasis on practical solutions to real
       problems that embedded engineers encounter in implementing networked
       communications.
    -- Power Management & Microcontrollers Track -- presentations covering
       efficient, small-scale design techniques that maximize performance
       while minimizing power and space.
    -- Real Time Development Track -- speakers will show how to make systems
       predictable and timely, how to manage the time challenges created by
       our tools, as well as general tricks for building faster code.
    -- Software & Operating Systems Track -- a hands-on tutorial gets
       attendees up to speed on UML in a single day. Several classes address
       the perennial problem of using C++ in the constrained environment of an
       embedded system. Others show practical approaches to using Windows CE
       and conventional RTOSes. Safety and security, an increasingly-important
       aspect of firmware, is covered as are the agile methods. This track has
       a number of popular speakers, including Jean Labrosse, Scott Meyers,
       David Kalinsky, Dan Saks and other well-known figures.
    -- Standards, Safety, and Security Track -- examines each of these
       specialties in terms of embedded systems and gives practical advice on
       how they apply to the devices you are designing.
    -- System Design Track -- top-level presentations cover system
       architecture, planning, buses, and procedures that are sure to pay off
       in better design.
    -- Up-To-The Minute Track -- featuring the latest technology and design
       information-so current that CMP will e-mail attendees about topics as
       they are added.
    -- Wireless Track -- examines all aspects of wireless communications as
       they pertain to embedded systems and provides practical advice on how
       to implement these capabilities efficiently and effectively.
    To register for ESC Silicon Valley, visit
http://www.embedded.com/esc/sv/registration.
    For more information on exhibiting or sponsorship opportunities, please
contact Sean Raman, event sales director of the CMP Technology Electronics
Group at (415) 947-6622 or sraman@cmp.com.
    About the CMP Technology Electronics Group
    The CMP Technology Electronics Group is the premier technology and
business media brand serving the information needs of the creators of
technology worldwide. Offering a full suite of products and services to
reach electronics technology professionals throughout the world, the CMP
Technology Electronics Group delivers the most targeted audience and
actionable information to marketers in the electronics technology
community. Each month, the CMP Technology Electronics Group delivers more
than 1 million copies of its print publications, including EE Times, to
subscribers in more than 23 countries and online visitors from 100
countries view more than 8 million pages on its Web sites in seven
languages including EE Times Online and TechOnLine. More than 40,000
decision makers attend its Embedded Systems Conferences each year in
Boston, Silicon Valley, China and Taiwan.
    About CMP Technology (http://www.cmp.com)
    CMP Technology is a marketing solutions company serving the technology
industry. Through its market-leading portfolio of trusted information
brands, CMP has earned the confidence of more technology professionals than
any other media company. As a result, CMP is the premier provider of
access, insight and actionable programs designed to connect sellers and
buyers in ways that yield superior return on investment. CMP Technology is
a subsidiary of United Business Media (http://www.unitedbusinessmedia.com),
a global provider of news distribution and specialist information services
with a market capitalization of more than $3 billion.
    Contact:
    Michelle Sabolich
    Atomic Public Relations for CMP Technology
    michelle.sabolich@atomicpr.com
    (415) 402-0230


SOURCE CMP Technology




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    CONTACT:
    Michelle Sabolich of Atomic Public Relations,
    +1-415-402-0230, michelle.sabolich@atomicpr.com, for CMP
    Technology