Day One Also Features a 'Who Moved the RFID Cheese' Session With Leading
Analysts
IRVINE, Calif., Feb. 20 /PRNewswire/ -- Kevin Ashton, vice president of
ThingMagic, and Robert Willett, chief executive officer of Best Buy
International, will be presenting the opening day keynote addresses at the
5th Annual RFID World (http://www.rfid-world.com/rfid07/) on March 27, 2007 at the
Gaylord Texan Resort in Dallas.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060301/SFW013LOGO )
In a speech titled, "RFID Next: Innovations in RFID for 2007 and
Beyond," Ashton will be joined by ThingMagic Chief Technology Officer Yael
Maguire, and together they will look at what's changing in RFID technology
and demonstrate some of the new inventions and products bringing benefits
such as 100% read rates, lower prices, more mobility and more ubiquity.
Ashton co-founded the Auto-ID Center at the Massachusetts of Institute
of Technology (MIT), becoming its executive director, and led that
organization to invent the Electronic Product Code (EPC) system for
ubiquitous RFID. As a brand manager at Procter & Gamble, he was among the
first people to recognize the revolutionary potential of low-cost RFID. In
1998 Ashton coined the phrase 'Internet of Things' to describe his vision
of a world where everyday objects used RFID and sensors to become part of a
vast, global wireless network for perceiving the real world. Maguire holds
a Ph.D. from MIT and has been recognized as a Top 100 innovator under 35 by
Technology Review magazine, and a Technology Pioneer by the World Economic
Forum.
As CEO of Best Buy International and CIO of Best Buy, Willett also
leads its global sourcing and supply chain operations for the nation's
largest retailer of consumer electronics. Willett's address, "How RFID is
Innovating the Retail Customer Experience," will focus on the company's
RFID case, pallet and item-level tagging pilots that have taken place since
January 2006. Packaged entertainment media (e.g. DVDs, and videogames) are
being tested at the item-level to improve customer service, in-stock
availability and to speed up tasks such as re-stocking shelves. According
to Willett, entertainment media was selected for the challenges it presents
due to metal content, small package size and high volumes. He says the
company is also exploring the advantages of using RFID to track consumer
electronics products from its manufacturers to store shelves.
Day one of RFID World 2007 also features a general session on "Who
Moved the RFID Cheese?" A panel of leading experts from the major RFID
analyst firms, including ABI Research, Robert W. Baird & Company and
Venture Development Corporation, will participate in a lively discussion
about where the market is heading, including what projections they missed
and why. Attendees can expect answers to the market's toughest questions
from a panel of industry editors, strong debate about the future of RFID
and a few controversial opinions.
"We're kicking off day one with two RFID visionaries -- Kevin Ashton,
whose leadership drove the industry to imagine the infinite possibilities
of the technology, and Best Buy's Robert Willett, an innovator who is
leading the consumer electronic giant's efforts to re-engineer its global
supply chain," said Bill Allen, group director of RFID at CMP Technology.
"Our top lineup of speakers and panel topics will offer attendees the
information they need to capture the value of RFID in their businesses."
For more information about RFID World and to register, visit
http://www.rfid-world.com/rfid07/, or call 1.800.608.9641.
About CMP Technology (http://www.cmp.com)
CMP Technology is a marketing solutions company serving the technology
industry. Through its market-leading portfolio of trusted information
brands, CMP has earned the confidence of more technology professionals than
any other media company. As a result, CMP is the premier provider of
access, insight and actionable programs designed to connect sellers and
buyers in ways that yield superior return on investment. CMP Technology is
a subsidiary of United Business Media (http://www.unitedbusinessmedia.com),
a global provider of news distribution and specialist information services
with a market capitalization of more than $3 billion.
Media Contacts:
Art Norman Kim Novino
CMP Technology Bridgeman Communications
P: 949-223-3629 P: 617-742-7270
E: anorman@cmp.com E: kim@bridgeman.com
SOURCE CMP Technology
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http://www.cmp.com/
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CONTACT:
Art Norman of CMP Technology,
+1-949-223-3629, or anorman@cmp.com; or Kim Novino of Bridgeman
Communications, +1-617-742-7270, or kim@bridgeman.com, for CMP
Technology
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