NEW YORK, Feb. 20 /PRNewswire/ -- In Style, the celebrity, lifestyle
and fashion brand, and LimeLife, the leading publisher of mobile content
for women, today announce the launch of In Style Mobile. Now style-savvy
women can get the latest fashion trends, beauty tips and celebrity style
inspirations through daily photos from the leading style authority wherever
they are, via their mobile phone. In Style Mobile delivers an innovative,
multimedia extension of the In Style brand directly to the cell phone,
making it the ideal shopping companion for women on the go. The mobile
application was created specifically for In Style by LimeLife Inc., the
only publisher of wireless content focused exclusively on the women's
market.
In Style Mobile is integrated with In Style magazine and InStyle.com,
which attract over 9 million readers and 1.7 million unique visitors every
month respectively. Recognizing that women are heavy consumers of new
digital media and early adopters of mobile content, In Style Mobile extends
the In Style brand to a new platform with daily content updates, celebrity
style news and fashion photos.
"In Style has always been about inspiring women and making them more
confident in creating their own personal style," says Charla Lawhon,
Managing Editor, In Style. "With In Style Mobile, we can offer women our
trusted brand of style authority in a way that is unique to women's busy
lives." From a marketing perspective, "We're creating a platform that
engages and connects with this modern In Style woman, wherever she is,"
says Amy Keohane, Vice President, Brand Development, In Style.
"The In Style brand has instant recognition as the go-to source for
fashion trends and style inspirations. This mobile application caters to
the 'on-the go' lifestyle of these fashion-conscious women," says Kristin
McDonnell, CEO, LimeLife, Inc. "With the one accessory that is always with
you, the cell phone becomes an in-depth personal style book and convenient
shopping assistant."
In Style Mobile includes:
*Daily photos of Hollywood's most fashionable stars
*Fashion Trends and News
*Shopping Finds
*Celebrity Party Pictures
The innovative "Save-Share-Send" feature of In Style Mobile lets
subscribers:
*Save their favorite fashion looks and shopping finds to a personal "style
file" for easy reference while shopping
*Share and comment on "must have" products with their friends
*Send product finds and photos seamlessly from InStyle.com to their cell
phones, creating an "always with you" shopping wish list
In Style Mobile is now available live on select Sprint (NYSE: S) phones
for a $3.99 monthly subscription* and will soon be available on all major
U.S. carriers. Standard text messaging and data rates apply.
For more information go to http://www.instyle.com/mobile .
About In Style
In Style, a celebrity, lifestyle and fashion brand, was launched in
June 1994 by Time Inc. and has emerged as one of the most successful
magazine brands on newsstands today. In Style takes a uniquely fun and
inviting attitude towards style in all its forms which include special
issues, international editions, television programming, books, and
InStyle.com with more than 1.7 million unique users per month. In all of
its incarnations, In Style presents a vibrant, exciting visual feast of
fashion, beauty and lifestyle that bridges the gap between fantasy and
reality. The magazine inspires readers to express their individual style
and shows the personal side of celebrity.
About Time Inc.
Time Inc., a Time Warner company, is one of the largest content
companies in the world. With approximately 150 magazines, it is the largest
magazine publisher in the U.S. and U.K. Each month, one of out every two
American adults reads a Time Inc. magazine, and one out of every 10 visits
a company website (more than 19 million unique visitors). Time Inc.'s
popular brands and successful franchises extend to online, television,
cable VOD, satellite radio, mobile devices, events and branded products.
About LimeLife, Inc.
LimeLife Inc., based in Menlo Park, California, is the only publisher
of wireless content exclusively focused on the women's market. The
company's products are forging innovations in the mobile industry based on
unique insights about what women seek in mobile entertainment. Products
include lifestyle tools, wireless games, fashion wallpapers and original
daily text messages. LimeLife distributes its mobile applications through
the company's relationships with more than a dozen wireless carriers,
including Cingular, Sprint, T-Mobile, and Verizon Wireless as well as from
the company's web site at http://www.LimeLife.com .
SOURCE LimeLife, Inc.
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Related links:
http://www.instyle.com
http://www.limelife.com
CONTACT:
Kathy Retamozo of In Style, +1-212-522-7579,
or Kathy_Retamozo@InStylemag.com; or Candice Yusim of LimeLife
+1-323-935-3483, or Candice.Yusim@LimeLife.com
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