ARM Expands its Graphics Stack With Mali-JSR297 Software for Graphics
       Acceleration on a Wide Range of Next-Generation Mobile Devices

    CAMBRIDGE, England, February 20 /PRNewswire-FirstCall/ -- ARM
(LSE:ARM); (Nasdaq:ARMHY) today announced at the Game Developers'
Conference, San Francisco, Calif., the ARM(R) Mali-JSR297(TM) software for
3D graphics, the first product to enable developers of Java applications to
take advantage of the latest hardware graphics features found in OpenGL ES
2.0 graphics processing units (GPUs), such as the ARM Mali200(TM) GPU. With
the established Mali-JSR184 software (formerly Swerve Client), ARM is
uniquely positioned to offer a complete software and hardware graphics
stack and is one of the leading suppliers of middleware that enable 3D
graphics to be used in Java games. Ericsson Mobile Platforms are the lead
Partner for the Mali-JSR297 software, complementing the Mali200 GPU and ARM
graphics middleware in the groundbreaking HSPA-enabled mobile platform,
U500, bringing console class gaming to 2009 feature phones.

    With the ARM Mali-JSR297 software, game developers now have complete
control over the visual appearance of their games, enabling the creation of
graphics displays on mobile phones that are similar to those seen on
high-end gaming consoles and PCs. The Mali-JSR297 software demonstrates a
leap in graphics quality that meets consumer demands for advanced-content
entertainment on mobile phones.

    "The expectations of the gaming community continue to increase, which
is driving demand for device manufacturers to deliver the next wave of user
experience in mobile gaming. The Mali-JSR297 software will provide game
developers with the resources they need to bridge the graphics divide among
various gaming platforms," said Dr. Jon Peddie, president of Jon Peddie
Research, a leading multimedia and graphics market research firm.
"Historically, graphics quality on mobile phones has lagged in comparison
to those displayed on a gaming console or computer screens. The software
and hardware products that ARM is now offering mean that mobile graphics
will now quickly approach the quality of a dedicated games device."

    In order for Java applications to make use of the graphics hardware,
handset manufacturers require an efficient software engine that minimizes
the number of calculations that Java games need to perform in order to
display the graphics. The Mali-JSR297 software builds on ARM's legacy in
graphics solutions and eliminates the risk of integration issues.
Furthermore, the new features in the Mali-JSR297 software reside beneath
the gaming applications that users download to their phones and open up the
full power of OpenGL ES 2.0, the API used in leading games consoles such as
the Sony PlayStation 3 and which is supported by the Mali200 GPU. The ARM
Mali-JSR297 software empowers developers with the artistic freedom to
produce games with more personality, despite limited display size, which
previously had not been possible for mobile Java applications.

    "One of the biggest challenges facing game developers today is the lack
of tools that allow programmers to capitalize on the most powerful graphics
hardware in mobile phones," said David Brittain, vice president of
technology, Superscape. "ARM's graphics portfolio provides optimal
compatibility and enables us to speed time-to-market with the games we
develop."

    "The majority of today's mobile phones are using Java technology to
enable additional applications and games to be downloaded to the phone
after it is sold. ARM is committed to providing solutions for the gaming
community that deliver dramatic improvements in the quality of graphics
displayed on these applications," said Gareth Vaughan, graphics product
manager, ARM. "ARM's support for the Java community and graphics ecosystem
with products such as the Mali-JSR297 software enables game developers to
harness new hardware capabilities, producing 3D graphics that are markedly
superior in quality and performance."

    The Mali-JSR297 software is the latest addition to the Mali(TM)
graphics stack, a fully integrated set of hardware and software IP that
supports all the graphics standards a device manufacturer needs. ARM has
further expanded this stack with the recent launch of the Mali-JSR226(TM),
Mali-JSR287(TM) and Mali-SVG-t(TM) products for the 2D graphics market at
Mobile World Congress in Barcelona, Spain. Please visit
http://www.arm.com/news/19869.html for more details.

    Availability

    The ARM Mali-JSR297 software will be released immediately following
ratification of the JSR297 standard, with pre-release versions available
from ARM in Q3 2008. For more information about the ARM graphics stack,
please visit: http://www.arm.com/products/esd/multimediagraphics_home.html.

    About ARM

    ARM designs the technology that lies at the heart of advanced digital
products, from wireless, networking and consumer entertainment solutions to
imaging, automotive, security and storage devices. ARM's comprehensive
product offering includes 16/32-bit RISC microprocessors, data engines,
graphics processors, digital libraries, embedded memories, peripherals,
software and development tools, as well as analog functions and high-speed
connectivity products. Combined with the company's broad Partner community,
they provide a total system solution that offers a fast, reliable path to
market for leading electronics companies. More information on ARM is
available at http://www.arm.com.

    ARM is a registered trademark of ARM Limited. Mali, Mali200, Mali55,
Mali-JSR184, Mali-JSR226, Mali-JSR287, Mali-JSR297 and Mali-SVG-t are
trademarks of ARM Limited. All other brands or product names are the
property of their respective holders. "ARM" is used to represent ARM
Holdings plc; its operating company ARM Limited; and the regional
subsidiaries: ARM, Inc.; ARM KK; ARM Korea Ltd.; ARM Taiwan Limited; ARM
France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS
Design Automation Inc.; ARM Germany GmbH; ARM Embedded Technologies Pvt.
Ltd.; and ARM Norway, AS.

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