NBC Olympic Advertisers Choose Interactive Ads Powered by Wink
ALAMEDA, Calif., Feb. 21 /PRNewswire-FirstCall/ --
Wink Communications (Nasdaq: WINK) announced today that Wink's Enhanced
Broadcasting technology is the interactive platform chosen by several
advertisers for the 2002 Winter Olympics. NBC viewers are responding to
interactive content with only a few clicks with their remote control.
(Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/19991103/WINKLOGO )
Several advertisers, including AT&T Consumer, T.D. Waterhouse, and others
selected Wink's technology, adding an interactive component to their NBC
Olympic television advertising campaigns. Adding an interactive element
enables AT&T to further leverage their current media buy and establish a
direct connection with potential customers -- extending an offer for their
service to a whole new level. T.D. Waterhouse, in another creative use of Wink
technology, is using Wink-enabled ads for lead generation and new customer
acquisition.
Viewers watching the interactive ads are alerted that an ad is interactive
by a blinking "i" icon in the upper left-hand corner of the screen. This icon
is prevalent in 3800 hours of Wink enhanced programming per week, so it is
familiar to Viewers. By pressing the "Select / OK" button on the remote
control, they can access an interactive enhancement that provides the
opportunity to request additional information, enter a contest/sweepstakes or
extend a promotional offer on the Olympic Ads.
"We are excited about partnering with several of NBC's Olympic advertisers
to provide enhanced interactive advertising and content to NBC's viewers of
the Winter Olympics," said Melinda White, EVP National Accounts, Wink
Communications. "This addition of interactivity to NBC's Olympic advertising
is a real milestone for advertisers enabling them to reinforce their branding
and customer relationship management initiatives to millions of households."
"Wink has introduced some very exciting technology and we're happy to be
among its first users with our AT&T Unlimited advertising campaign," said
Cathy Constable, AT&T Vice President of Marketing Services. "AT&T has a long
tradition of innovation in the communications' industry and we're just as
eager to apply new learnings to communications with our customers."
Wink currently provides interactivity to 32 Networks and over 50 National
Advertisers, enhancing shows, programs and ads daily.
About Wink Communications, Inc.
Wink is the leading mass-market interactive television solution in North
America, giving viewers a free and convenient way to interact with programs
and advertisements while they continue to watch TV. By clicking a button on
their remote control during an enhanced program or advertisement, viewers can
access program-related information (such as weather, sports updates, trivia
and play-along games) request product samples, coupons, and other free offers
from advertisers or make purchases instantly.
The company's end-to-end system enables advertisers and programmers to
process t-commerce transactions while offering viewers instant interactive
entertainment and information retrieval. Wink's technology also collects,
analyzes and routes viewer behavior and response data to give advertisers and
broadcasters a tool to collect consumer & viewer research and to evaluate the
success and value of their television campaigns.
Introduced in June of 1998, Wink is currently available to more than
4 million satellite and cable households in North America and is distributed
through partnership agreements with major cable and satellite operators,
network and cable broadcasters, national advertisers and manufacturers of
consumer electronics equipment. For more information, contact Janette Corby at
(janette.corby@wink.com) at 510-337-6995 or visit http://www.wink.com.
The Private Securities Litigation Reform Act of 1995 provides a "safe
harbor" for forward-looking statements. For a description of additional risks
and uncertainties, please refer to the respective company's filings with the
Securities and Exchange Commissions.
NOTE: WINK is a registered trademark of WINK Communications, Inc. All
other products or brand names are trademarks or registered trademarks of their
respective owners.
SOURCE Wink Communications, Inc.
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Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/19991103/WINKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
Related links:
http://www.wink.com
CONTACT:
Janette Corby of Wink Communications, Inc.,
+1-510-337-6995, or janette.corby@wink.com
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