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Brilliant New Nikon Coolpix Style Series Adds In-Camera Slideshows With Your Music, and a Beautiful Wave Design

  Nikon's New 6.0-megapixel COOLPIX S5 and S6 Perform as Great as They Look

    MELVILLE, N.Y., Feb. 21 /PRNewswire/ -- Nikon today announced a stylish
and edgy addition to the Nikon COOLPIX S, or Style, Series of digital cameras.
The new COOLPIX S5 and S6 combine high-quality imaging performance with
impressive new Pictmotion(TM) photo sharing technology to make the S5 and S6
the must-have compact digital camera. Both the S5 and S6 have sleek, slim wave
designs, appealing to users who want their cameras to look as great as the
pictures they take. Each camera boasts 6.0 effective megapixels and features a
3x Zoom-Nikkor ED Glass lens.
    "Along with other products of great design, Nikon's new COOLPIX S Series
encompasses all things desirable. It's a great union of form and function,"
says Bill Giordano, General Manager of Consumer Product Marketing for Nikon
Inc. "Beyond style, the introduction of Pictmotion technology, huge, bright
LCD screens and a new Rotary Multi Selector turn the S5 and S6 cameras into
fun tools for taking and sharing digital images."
    Unique to COOLPIX digital cameras, and now for the first time available
throughout the line-up, is Nikon's Exclusive Feature System, which gives users
the power to automatically improve recorded images in-camera.  This
combination of in-camera features provides a quick, easy and seamless answer
to dark pictures, blurry or out-of-focus shots and red eyes. The system
includes:

    -- In-Camera Red-Eye Fix(TM): automatically detects and corrects red eye,
       a common condition that occurs in flash photography.  You may never see
       red eye again.

    -- Face-Priority AF*: automatically finds and focuses on a persons face
       within the frame, providing sharp focus to produce clear, crisp
       portraits wherever the subject is positioned in the frame.

    -- D-Lighting: selects and creates a copy of images with excessive
       backlight or insufficient flash illumination, adding light and detail
       where necessary.

    -- Blur Warning: alerts the user that a shot has resulted
       in a blurry picture allowing for it to be retaken before leaving the
       scene.

    -- Best Shot Selector (BSS): automatically identifies and saves the
       sharpest shot from ten sequential shots.

    Making it simple and convenient to take stunning portraits, a standalone
One-Touch Portrait Button featured on both the S5 and S6, gives users instant
access to the Face Priority AF and In-Camera Red Eye Fix options. To ensure
quality photos in various shooting environments, users have the option of 16
scene modes, 17 for S5 with Underwater mode**, including four modes with Scene
Assist and a TV Quality Movie Mode function that records moving memories at
30fps with sound.
    Sharing digital images is made easy with the new Pictmotion technology,
which puts a creative new spin on the average in-camera slide show. By
allowing users to select their favorite recorded images and matching one of
five royalty-free, pre-installed music files on the camera, or your own choice
of music***, Pictmotion automatically analyzes all the elements to produce
in-camera slide shows that look great and are fun to share with others. The
COOLPIX S5 and S6 provide quality playback of sound and the bright, sharp
expanded 2.5 and 3.0-inch LCD's -- with an impressively wide 170-degree
viewing angle -- make it easy for everyone to see.
    With the incorporation of a new Rotary Multi Selector, users can easily
scroll their way through the newly designed menu system or breeze through
picture playback at up to 10 frames per second. Another new feature for the
COOLPIX S5 and S6 includes a calendar function that automatically sorts images
according to the date that they were taken. For added in camera assistance,
Nikon created a Help button, which is now standard on all Nikon's new COOLPIX
cameras. This component provides easy-to-understand explanations for functions
on the main menu.
    Supporting both 80211.b and 80211.g WiFi standards, the built-in WiFi on
the COOLPIX S6 allows for wireless transfer and printing of pictures to any
PictBridge-enabled printer.  For wireless printing of pictures without a
computer Nikon offers the accessory Wireless Printer Adapter PD-10.
    The COOLPIX S5 and S6 will be available nationwide in March 2006. The S5
has an MSRP of $349.95 and the S6 $449.95. For more information about this and
other COOLPIX cameras, please visit http://www.nikondigital.com.

    * Face-recognition capability may be limited in some shooting conditions.
    ** Requires new FJ-CP-1 Field Jacket Price TBD
    *** Via PictureProject for Windows only.

    About Nikon
    Nikon, At the Heart of the Image(TM).  Nikon Inc. is the world leader in
digital imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment.  Nikon Inc.
distributes the Nikon Total Imaging System of consumer and professional
digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon
COOLPIX(R) compact digital cameras; COOLSCAN(R) digital film scanners; 35mm
film SLR cameras; Nikon software products and Nikon sports and recreational
optics.  At the heart of every Nikon camera is Nikon's Exclusive Feature
System, making it easy for anyone to take amazing digital pictures. Through
the Nikon Spirit Initiative(TM), the company, plays an active role in
supporting aspiring and advanced photographers through a variety of
philanthropic organizations, educational programs, events and workshops. For
more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which
links all levels of photographers to the web's most comprehensive photo
learning and sharing communities.


SOURCE Nikon Inc.




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    CONTACT:
    Kevin Pchola, +1-201-507-9500,
    kpchola@mww.com, or Tracy Calabrese, +1-201-507-9500,
    tcalabrese@mww.com, both of MWW Group, both for Nikon Inc.