AdStar Enhances edgeio's New Classified Boards With Ad Transaction
Technology That Facilitates Print and Online Ad Placement Directly Into
Newspapers
MARINA DEL REY, Calif., Feb. 21 /PRNewswire-FirstCall/ -- AdStar, Inc.
(Nasdaq: ADST), the leading provider of e-commerce transaction software and
services for the advertising and publishing industries, today announced
that edgeio will use AdStar's technology to power print and online ad
transaction services for newspapers on edgeio's new Classified Boards
launched this week. Advertisers that submit a listing to any edgeio
Classified Board will also have the option to create, schedule and pay for
an ad listing for publication in print and/or online versions of
participating geographically relevant newspapers. A person wishing to list
a classified ad on a blog in San Francisco, for example, may also have the
option to list in participating newspapers in the San Francisco Bay area.
By partnering with AdStar, edgeio is enabling newspapers to become part of
the edgeio Classified Boards network. The newspaper portion of this service
should be available early in the second quarter of 2007 for publishers who
wish to participate.
Currently, edgeio (http://www.edgeio.com) has more than 100 million item
listings from 162 countries. Content owners can publish listings on their
own web sites and have edgeio automatically include them in its index, or
owners can publish directly on the edgeio web site.
With this week's launch of the edgeio marketplaces platform and its
first application, Classified Boards, edgeio is empowering any web site
owner to create any type of classified listing board, from jobs to autos to
housing. Through user-generated listings, site owners can increase their
advertising value and maximize their revenues. This partnership will
ultimately make newspapers and web sites part of a common classified
advertising ecosystem.
"In less than a year, edgeio has established itself as a major player
in online listings, from automobiles to events to merchandise," said Leslie
Bernhard, president and chief executive officer of AdStar, Inc. "Our
partnership demonstrates another way in which we can implement our
Web-based ad transaction technology to further extend the power of
advertisers, while providing newspaper publishers with new sources of
classified ad revenue. Advertisers still recognize the power of advertising
in their local newspapers, and newspapers continue to search for ways to
further extend their online reach and generate online revenues. Together,
edgeio and AdStar can help both advertisers and newspapers achieve their
objectives."
"AdStar provides a great opportunity for our members to benefit from
the combined power of print and online advertising, as well as a unique
opportunity for newspapers to capitalize on our growing network of sites
and ad listings," said Keith Teare, chief executive officer of edgeio,
Corporation. "We are fortunate to have a partner with the industry
experience and technological expertise to truly expand our listings and
network, and we look forward to working with AdStar to make this a
successful partnership."
About edgeio
edgeio is a leader in online listings. The company's vision is to bring
together, search and distribute the world's listings. Products include
edgedirect, edgeio.com (and its Chinese sister site mulu100.com) and edgeio
marketplaces. edgeio is based in Palo Alto, Calif. and was founded in 2005
by Keith Teare, the company's chairman of the board and chief executive
officer, and Michael Arrington, a member of edgeio's board of directors.
For more information see http://www.edgeio.com/
About AdStar, Inc.
AdStar, Inc. (Nasdaq: ADST) is the leading provider of e-commerce
transaction software and services for the advertising and publishing
industries. AdStar's proprietary suite of e-commerce services includes
remote ad entry software and web-based ad transaction services, as well as
payment processing and content processing solutions that are provided
through its Edgil Associates subsidiary, the industry's largest supplier of
automated payment processing services. AdStar's ad transaction
infrastructure powers classified ad sales for more than 100 of the largest
newspapers in the United States, and a growing number of other online and
print media companies. EdgCapture, Edgil's automated payment process
solution, is currently employed by call centers at more than 100 of the
nation's leading newspaper and magazines. AdStar is headquartered in Marina
del Rey, Calif., and its Edgil office is located in Billerica, Mass. For
additional information on AdStar, Inc., visit http://www.adstar.com.
Forward Looking Statements
This release contains forward-looking statements concerning the
business and products of the company. Actual results may differ from those
projected or implied by such forward-looking statements depending on a
number of risks and uncertainties including, but not limited to, the
following: historical business has already matured, new online business is
unproven and may not generate expected revenues, and Internet security
risks. Other risks inherent in the business of the company are described in
Securities and Exchange Commission filings, including the company's annual
report on Form 10-KSB. The company undertakes no obligation to revise or
update any forward-looking statements to reflect events or circumstances
after the date of this release.
AdStar Company Contact:
Jeff Baudo, 310-577-8255, jbaudo@adstar.com
AdStar Media Contact:
Kevin Wilson, 513-898-1008, kwilson@kevinwilsonpr.com
SOURCE AdStar, Inc.
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Related links:
http://www.adstar.com
CONTACT:
Jeff Baudo of AdStar, Inc., +1-310-577-8255,
jbaudo@adstar.com; or Media, Kevin Wilson, +1-513-898-1008,
kwilson@kevinwilsonpr.com, for AdStar, Inc.
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