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Hello Direct Teams With Cygnion to Sell Cybergenie PC Cordless Phone System

         CES 'Best of Show' CyberGenie to be Featured By Hello Direct

    SAN JOSE, Calif., Feb. 22 /PRNewswire/ -- Hello Direct, Inc.
(Nasdaq: HELO), the leading developer and direct marketer of desktop telephony
and equipment interface products, today announced the addition of Cygnion
Corporation's award-winning CyberGenie to its catalog and website.  The
industry's first PC Cordless Phone System, CyberGenie was awarded Innovations
2000 'Best of Show' honors at the recent Consumer Electronics Show.
    "With the explosive growth of online communications, the convergence of
all forms of communication devices into a single solution is becoming a
necessity," said Ron Becht, vice president of product marketing for Hello
Direct.  "As the leading provider of telephone productivity products, it makes
perfect sense for Hello Direct to offer its phone-intensive customer base a
professional and flexible solution like CyberGenie."
    Under the terms of the agreement, for the first time ever a four-page
advertising insert featuring the CyberGenie product will be bound into nearly
10 million Hello Direct catalogs from March through June, 2000.  Hello Direct
will also feature the product on its popular Web site at http://www.hellodirect.com
starting in the next few days.

    CES Award Winner -- Cygnion's CyberGenie
    CyberGenie, the industry's first PC Cordless Phone System, won Innovations
2000 'Best of Show' Honors at last month's Consumer Electronics Show in Las
Vegas.  The CyberGenie CG2400 is a multi-line, multi-user expandable phone
system that is a complete communications system, managing voice mail, e-mail
and faxes from a single mailbox, from any telephone in the world.  Together,
these key features of the product allow users to quickly respond to messages
remotely:
    -- Unified Messaging - manages voice mail, e-mail messages and fax headers
       from a single mailbox, accessible via phone.
    -- Remote Notification - notifies users anywhere in the world when new
       voice mail, e-mail or faxes are received.
    -- Personalized Auto-Attendant - using a speech user interface, CyberGenie
       includes a customization capability to greet callers and prompts them
       to speak or use keypad commands to reach the person they're calling.

    "With Hello Direct's solid leadership as the telephony information and
product resource for small business professionals, we are convinced that its
Web site and catalog are two of the best places to showcase and sell
CyberGenie," said Terry Baker, Vice President of Worldwide Sales and Marketing
for Cygnion Corp.

    Price/Availability
    CyberGenie is available from Hello Direct immediately.  The System
includes a base station, one 2.4 GHz cordless handset and CyberGenie @Work
software for $499.99.  Additional handsets can be purchased for $129.99 to
expand the system to a capacity of 2 incoming lines, ten handsets and 20
mailboxes.

    About Hello Direct, Inc.
    Hello Direct, Inc. is the leading developer and direct marketer of desktop
telephony and equipment interface solutions, including headsets,
teleconferencing, wireless, digital adapters, and related desktop products.
Through a combination of distinctive catalogs, outbound telemarketing and
Internet sales channels, the company offers a broad selection of commercial
grade solutions to its customers' evolving communications needs.  For more
information on Hello Direct, Inc., please visit http://www.hellodirect.com , the
leading online source of telecommunications information, products and
services.

    About Cygnion Corp.
    Cygnion Corporation develops and markets communication solutions for the
small business and home office market.  The core team of Cygnion Corporation
started research and development in this field in 1996.  The goal of this
division is to create an effective convergence between the telecommunications
and personal computer industries.  Cygnion's extensive experience in the areas
of PC telephony applications and wireless communications places the company in
a unique position to deliver leading-edge communications solutions to the
growing home-based and small business market.  For product literature or more
information, visit http://www.cygnion.com or call 1-877-GET-GENIE.

    For more information on Hello Direct, Inc. via fax at no cost,
dial 800-PRO-INFO (908-544-2850 outside the U.S.), ticker symbol: HELO


SOURCE Hello Direct, Inc.




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Related links:
  • http://www.hellodirect.com
    CONTACT:
    Ron Becht of Hello Direct, Inc.,
    408-363-2026, ron.becht@hellodirect.com, or Allison Niday of
    Impact Communications, 831-439-0977, allison@impactcommpr.com