New K-Swiss spokesperson, Anna Kournikova. (PRNewsFoto/K-Swiss) WESTLAKE VILLAGE, CA UNITED STATES

    WESTLAKE VILLAGE, Calif., Feb. 22 /PRNewswire-FirstCall/ -- Steeped in
tennis heritage, K-Swiss (Nasdaq: KSWS) returns to its roots with the
announcement of tennis star, Anna Kournikova, as the brand's new
spokesperson.
    (Photo: http://www.newscom.com/cgi-bin/prnh/20070222/NYTH118 )
    Kournikova will appear in two television spots, the first beginning in
March, illustrating the brand's performance product, as well as, its
trendsetting style. The commercials will demonstrate that with athleticism,
grace, confidence and K-Swiss you can overcome all obstacles and reach your
final goal. "I'm looking forward to working with K-Swiss, and am proud to
be involved with a classic tennis brand, known for its performance,
elegance and style," noted Kournikova. She will also promote the brand in
print ads appearing in fashion and lifestyle magazines.
    Jennifer Weiderman, V.P. of Marketing for K-Swiss noted, "Having an
individual of Anna's profile represent K-Swiss will serve as a huge asset
for the brand. Her mix of athleticism and style will help us to reach out
to consumers 13-30, while bringing the brand back to its tennis heritage."
    In addition, Kournikova will make personal appearances for the brand
and wear K-Swiss tennis sneakers and apparel for all of her team and
charity tennis appearances.
    About K-Swiss:
    Located in Westlake Village, CA, K-Swiss is a $500 + million dollar
publicly traded company founded forty years ago by two Swiss brothers. The
brothers, avid tennis players, introduced the first all-leather tennis
sneaker, the K-Swiss "Classic" in 1966, filling a void in the market. The
firm currently makes tennis and lifestyle footwear, apparel and is
currently moving into other performance footwear categories.

Link to this page: