National Tour Features an Interactive 18-Wheel Slime Mobile and Will Travel
Across the Country Delivering 20 Slimings in 20 Different Markets Leading
Up to Nickelodeon's 20th Annual Kids' Choice Awards
Slime Across America Kicks Off February 26 at the Nickelodeon Family Suites
by Holiday Inn in Orlando and Will Travel to 50 Cities in 2007
NEW YORK, Feb. 22 /PRNewswire/ -- Nickelodeon, the number-one
entertainment brand for kids, announces the launch of "Slime Across
America," a fully interactive Nickelodeon experience that will bring the
network's iconic green slime to kids across the country. The national tour,
which will transport the slime from the East Coast to the West Coast via
the Nickelodeon Slime Mobile, just in time for Nickelodeon's 20th Annual
Kids' Choice Awards on March 31, will kick off February 26 at the Nick
Hotel in Orlando, Florida, and will carry out 20 slimings in 20 markets
across the nation. In addition, after the Kids' Choice Awards, the Slime
Mobile will continue to another 30 markets to allow even more kids to have
a first hand slime experience.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070222/NYTH117 )
"Nickelodeon has a long and storied history with slime," said Pam
Kaufman, Executive Vice President of Nickelodeon Marketing and Worldwide
Partnerships. "From You Can't Do That on Television to the first celebrity
sliming at the 1988 Kids' Choice Awards, neon-green slime and Nickelodeon
have been synonymous. So what better way to reconnect America with the
green goo and celebrate the 20th anniversary of the Kids' Choice Awards
than by painting the country with slime all year long?"
Nickelodeon's Slime Across America experience and the 18-wheel Slime
Mobile will feature various games and attractions including a Nick Live!
Slime Edition interactive stage show, a user generated content station
where kids can create content to submit to Nickelodeon for possible air on
me:tv, the network's new interactive day part, an audition area,
music-themed activities such as Nickelodeon karaoke, Nickelodeon costume
character appearances, product giveaways, and of course, the opportunity
for kids to get slimed. In the driver's seat of the Slime Mobile will be
Nickelodeon's own Pick Boy. Select stops will also feature special
appearances by Nickelodeon talent and costume characters, and national and
local celebrities.
Nickelodeon will broadcast several of the slimings on me:tv, the
network's new interactive daypart from 5 to 7 p.m. ET/PT, beginning March
11 through March 31. In addition, the Orlando kick-off event will be
featured as part of TEENick on March 11.
The Slime Across America Tour will make 20 stops leading up to
Nickelodeon's 20th Annual Kids Choice Awards, and approximately another 30
stops beginning April 1, 2007, and continuing throughout the year. The
first leg of the tour will stop in these 20 cities:
* Orlando, Florida (February 26)
* St. Augustine, Florida (February 28)
* Columbia, South Carolina (March 2)
* Savannah, Georgia (March 3)
* Atlanta, Georgia (March 4)
* Montgomery, Alabama (March 7)
* Pensacola, Florida (March 8)
* Biloxi, Mississippi (March 9)
* New Orleans, Louisiana (March 10)
* Shreveport, Louisiana (March 12)
* Houston, Texas (March 15)
* Dallas, Texas (March 16)
* Oklahoma City, Oklahoma (March 17)
* Amarillo, Texas (March 18)
* Albuquerque, New Mexico (March 21)
* Las Cruces, New Mexico (March 22)
* Tucson, Arizona (March 23)
* Phoenix, Arizona (March 24)
* Las Vegas, Nevada (March 25)
* Los Angeles, California (March 28)
After the Kids' Choice Awards, Nickelodeon will utilize the Slime
Across America Tour to support network events such as SpongeBob SquarePants
"Friend or Foe" in April, among others. The network will support Slime
Across America with a series of on-air spots that will drive fans to
http://www.nick.com/slime, which features a schedule of stops, activities, games
and more. Nickelodeon's GoCityKids website will also offer tour
information. And local cable affiliates in each market will lend support
for the tour, helping drive attendance to each event.
Nickelodeon, in its 27th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in almost 92 million
households and has been the number-one- rated basic cable network for
almost 12 consecutive years. Nickelodeon and all related titles, characters
and logos are trademarks of Viacom Inc. (NYSE: VIA and VIA.B).
SOURCE Nickelodeon
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Related links:
http://www.nick.com
http://www.nick.com/slime
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20070222/NYTH117
AP Archive: http://photoarchive.ap.org AP PhotoExpress
Network: PRN7 PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Joanna Roses, +1-212-846-7326,
joanna.roses@nick.com; Thamar Romero, +1-212-846-7491,
thamar.romero@nick.com
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