'You in the Crew' Sweepstakes Offers Viewers the Chance to Grab a Seat on
the Road Rules RV
'Road Rules 2007 Viewer's Revenge' Airs Tuesdays on MTV at 9:00 p.m. ET/PT
NEW YORK and OAKLAND, Calif., Feb. 22 /PRNewswire/ -- Ever dream of
touring the country in an RV and hanging out with the Road Rules crew? MTV
and Ask.com(R), the official search engine of MTV Road Rules, are making it
happen with the 'You in the Crew' sweepstakes introduced this week at
ask.mtv.com. 'You in the Crew' gives viewers the chance to be a member of
the Road Rules 2007 Viewer's Revenge Pit Crew and possibly win a coveted
seat in the RV with the rest of the Road Rules team. 'Road Rules 2007
Viewer's Revenge' airs Tuesdays on MTV at 9 p.m. Eastern/Pacific.
To play, visit ask.mtv.com and complete the weekly Ask.com Search
Mission. Keyword hints make it a snap to find the information you need on
Ask.com (http://www.ask.com/). Get the Search Mission correct and you are
automatically entered for a chance to be a part of the Pit Crew. It's that
easy, and it's the only possible way to join this year's Road Rulers!
"We're thrilled to partner with Ask.com in a way that truly reflects
the interactive spirit of 'Road Rules'," said Tim Rosta, senior vice
president, Integrated Marketing, MTV. "The 'You in the Crew' sweepstakes is
another example of how we're responding to our viewers' love of reality and
their simultaneous use of the Web, putting a whole new meaning to Viewers
Revenge."
The Ask.com Search Mission will be featured each week for the next five
weeks. That gives fans up to six chances to win their spot on the Road
Rules Pit Crew.
"How cool is it to get a chance to travel the country with the crew?"
said Serin Silva, director of marketing for Ask.com. "Ask.com is thrilled
to partner with MTV to offer this new take on Road Rules, and give viewers
access to the best search results online. The open road, voting rights,
bringing it all online -- what more could Ask.com want?"
About Road Rules
"Road Rules" returns, and for the first time ever, the audience is in
control of the game. With a real-time shoot schedule, viewers rule this new
season as they call the shots to determine who ends up in the elimination
round at the end of each episode and who replaces the loser.
The new season kicked off with six "Road Rules" veterans as they hit
the road and face-off in a series of adventures and competitions. At the
end of each mission, the cast members will nominate one male and one female
cast member for possible elimination. Viewers can then log on to
roadrules.mtv.com where they vote which of the two will enter the
elimination round against a replacement cast member, also selected by fans
on mtv.com from a roster of possible competitors. With the match up in
place, the elimination round is then played out for fans to see only on
mtv.com. "Road Rules" is Executive Produced by Jonathan Murray and Joey
Carson. Jacquelyn French and Drew Tappon are Executives in Charge for MTV.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA; VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 130 channels worldwide, owns and
operates the following television programming services -- MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
which are trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
200 interactive properties worldwide, including online, broadband, wireless
and interactive television services. The network also has licensing
agreements, joint ventures, and syndication deals whereby all of its
programming services can be seen worldwide.
About Ask.com
A leading search engine on the Web, Ask.com (http://www.ask.com) combines
world-class search technology with one-of-a-kind search tools to help
people get what they are looking for faster. Ask.com is a division of IAC
Search & Media, a wholly owned business of IAC.
SOURCE Ask.com
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Related links:
http://www.ask.com/
CONTACT:
Mel Bolton of Dotted Line Communications,
+1-510-704-0870, or mel@dottedlinecomm.com, for Ask.com; or
Andrea Manning of MTV Networks, +1-212-846-5793, or
andrea.manning@mtvstaff.com
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