New Hostess 100 Calorie Packs to be Presented to Top Oscar Nominees as Part
of the 'Everybody Wins at the Oscars' Gift Bag
KANSAS CITY, Mo., Feb. 22 /PRNewswire/ -- Hostess is taking the cake to
Hollywood's most anticipated award show of the year, rolling out the red
carpet with new Hostess 100 Calorie Packs. The portion-controlled, snack
sized packages each containing three scrumptious mini cup cakes will be
presented to non-winning Oscar nominees in the top five major categories as
part of the Fifth Annual "Everybody Wins at the Oscars" nominee gift bag.
"Hostess 100 Calorie Packs are one of our most exciting product
launches in years. We felt this was an excellent opportunity to put this
blockbuster snack cake in the spotlight with A-list nominees and the great
performances of the past year," said David Leavitt, VP of Snack Marketing
for Interstate Bakeries Corporation, bakers of Hostess products. "We know
that many celebrities, just like many of us, are calorie conscious and
crave smart snacking items that taste great and are truly satisfying."
With a moist, authentic and freshly-baked taste, Hostess 100 Calorie
Packs provide a truly satisfying sweet snack experience - without any
sacrifice. Available nationwide, Hostess 100 Calorie Packs come in three
indulgent varieties: chocolate cake with chocolate icing and creamy
filling; golden cake with chocolate icing and creamy filling; and carrot
cake with cream cheese icing and creamy filling
In addition to inclusion in the "Everybody Wins at the Oscars" gift bag
an advertising campaign is being mounted in connection with the national
roll out of Hostess 100 Calorie Packs, touting the great taste and
satisfying snack experience of Hostess 100 Calorie Packs with the tagline -
"3 Cakes, 100 Calories, Real Satisfaction". The campaign, designed by
Bernstein-Rein, includes national print advertising in top women's
magazines.
For more information on Hostess 100 Calorie Packs visit
http://www.hostesscakes.com/100.
The "Everybody Wins at the Oscars" nominee bag by Distinctive Assets
has no affiliation with A.M.P.A.S or the Oscars.
Interstate Bakeries Corporation, the maker of Hostess products, is one
of the nation's largest wholesale bakers and distributors of fresh baked
bread and sweet goods under various brand names including Wonder(R),
Hostess(R), Dolly Madison(R), Baker's Inn(R), Home Pride(R), Merita(R) and
Drake's(R). For more information visit http://www.interstatebakeriescorp.com.
SOURCE Interstate Bakeries Corporation
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Related links:
http://www.hostesscakes.com/100
http://www.interstatebakeriescorp.com
CONTACT:
Hannah Arnold or Casey DePalma, both of
Linden Alschuler & Kaplan, Inc. Public Relations, 212-575-4545
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