Monthly Unique Listeners Up 92% Month-Over-Month
New Free-On-Demand Service Helps Spur Traffic and Metrics Across the Board
NEW YORK and LONDON, Feb. 22 /PRNewswire-FirstCall/ -- Last.fm, the CBS
Corporation-owned social networking music Web site, released figures today
that showed it to be the fastest growing online music network in the U.S.,
as their free-on-demand music service saw a unique listener increase of 92%
since it was launched four weeks ago.
In addition, since the launch of free-on-demand, unique visitors
continued to show sustained growth, up 59%, while page views increased 58%.
Last.fm receives more than 21 million active users worldwide every month.
Martin Stiksel, Last.fm co-founder, said: "We've created a new model
that works for everyone -- listeners, artists and copyright holders -- and
the user response proves that it is working. Free is the future, and this
is signaled not only by the industry's growing acceptance of what we're
doing, but more importantly, by the incredibly fast increase of users
accessing music on Last.fm since we launched free-on-demand."
"It's very gratifying to see the U.S. market take to Last.fm this way,"
said Felix Miller, co-founder, Last.fm. "There's no question that free-on-
demand streaming has proven to be a tremendously powerful value proposition
for the U.S. consumer. It's also clear that the music industry is looking
outside itself to maximize existing revenue opportunities while developing
new ones, and Last.fm and CBS are showing what can be done. And it's not
only the music industry that understands the potential of our model --
we're also attracting major sponsors like BMW and Philips. Additionally,
our successful offline activity around the Grammy Awards, and other events
we are planning, show that we're working to achieve what we promised when
we launched last month."
While the free-on-demand offering has been the catalyst of the growth
in U.S. traffic, the site received a tremendous boost after Last.fm
received on- air promotional exposure during the Feb. 10 airing of the
Grammy Awards, as well as the Jan. 25 Garth Brooks concert airing on the
CBS Television Network.
In launching the free-on-demand service earlier this year, Last.fm
became the first music Web site to offer free, global, on-demand access to
the largest licensed catalogue of music built on partnerships with all four
major record labels -- Universal Music Group, Sony/BMG, Warner and EMI --
as well as CD Baby, IODA, the Orchard, Naxos and more than 150,000
independent labels and artists. Free-on-demand listening is available
without registration, or the download of any software.
Last.fm has become one of the leading places in the world where people
can go to listen to music online. Its vast library has attracted a
community of more than 20 million unique monthly users in 240 countries
around the globe. The heart of Last.fm is a powerful recommendation engine
that guides listeners to music they are likely to enjoy based on prior
selections, connecting them with the music they love and with others who
share their tastes. Last.fm's free-on-demand service is advertiser
supported, allowing clients many unique opportunities to reach a highly
targeted and engaged audience.
Currently the free-on-demand service is available in the U.S., U.K. and
Germany available without registration, or the download of any software,
and is scheduled to roll out globally in the coming months.
About Last.fm
Founded in 2002 in London, Last.fm is the online, social music
revolution that connects people with music and artists with listeners. By
joining the Last.fm community, music fans can choose to share their music
preferences by linking their media player to the Last.fm database. This
database is populated continually with over 600 million monthly track
submissions from Last.fm music fans. As a result, Last.fm can intelligently
recommend songs, artists, local concerts and even other members based on
their musical tastes. Thanks to partnerships with Universal, EMI, Warner
Music Group, Sony BMG, CD Baby, independent aggregators The Orchard and
IODA, and more than 150,000 independent artists and labels that upload
music directly to the site, Last.fm can draw recommendations from the
largest licensed online catalogue of music. From January 2008, Last.fm
started offering free-on-demand access to music on the site, without the
need to log-in, as well as an unprecedented Artist Royalty program through
which unsigned artists can earn revenue directly from Last.fm every time
their music streamed. Learn more about Last.fm at http://www.last.fm.
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with
constituent parts that reach back to the beginnings of the broadcast
industry, as well as newer businesses that operate on the leading edge of
the media industry. The Company, through its many and varied operations,
combines broad reach with well-positioned local businesses, all of which
provide it with an extensive distribution network by which it serves
audiences and advertisers in all 50 states and key international markets.
It has operations in virtually every field of media and entertainment,
including broadcast television (CBS and The CW -- a joint venture between
CBS Corporation and Warner Bros. Entertainment), cable television (Showtime
and CSTV Networks), local television (CBS Television Stations), television
production and syndication (CBS Paramount Network Television and CBS
Television Distribution), radio (CBS Radio), advertising on out-of-home
media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS
Interactive), music (CBS Records), licensing and merchandising (CBS
Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS
Outernet) and motion pictures (CBS Films). For more information, log on to
http://www.cbscorporation.com.
SOURCE CBS Corporation
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Related links:
http://www.cbscorporation.com
http://www.last.fm
http://www.prnewswire.com/comp/185007.html/
CONTACT:
CBS - New York: Shannon Jacobs,
+1-212-975-3161, sljacobs@cbs.com; or Last.fm - London: Christian
Ward, +44 (0) 20-7780-7080, christian@last.fm
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