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Damon Desantis Named Rexall Sundown CEO

    BOCA RATON, Fla., Feb. 23 /PRNewswire/ -- Rexall Sundown, Inc.
(Nasdaq: RXSD) today announced that the Company's President, Damon DeSantis,
will assume the additional responsibility of Chief Executive Officer.  Chris
Nast, the current Chief Executive Officer, will now serve as Vice Chairman of
the Company's Board of Directors.
    The announcements were made at the Company's Annual Shareholders' Meeting
by Carl DeSantis, Chairman of the Board, who noted that the planned transition
reflects the Company's strategic objective to insure continuity at the senior
management level.  "Over the past year, Chris and Damon have worked closely
together with the Company's senior management to formulate and implement
strategic programs throughout the Company," he said.  "Their efforts, with the
collective contributions of our entire management team, have resulted in
organizational improvements and the ongoing creation of an infrastructure that
will accommodate the Company's growth and leadership position into the next
millenium."
    Damon DeSantis, who joined the Company in 1983 and served in various
management positions in all of the Company's divisions and operations, was
elected a Director in 1993 and named President of Rexall Sundown early last
year.  Previously, he had served as President of  Rexall Showcase
International, Inc., the Company's direct selling division, and remains its
Chief Executive Officer.  Throughout his tenure with the Company, DeSantis has
achieved an impressive track record of accomplishments.  Nast joined Rexall
Sundown in 1995 as President and Chief Operating Officer after a long and
successful career in the health and beauty care industry.  He assumed the
position of Chief Executive Officer in 1997.
    Rexall Sundown, Inc. develops, manufactures and distributes vitamins,
nutritional supplements and other consumer health products.  Visit the
Company's website at http://www.rexallsundown.com.
    This Press Release may contain "forward-looking statements" as such term
is defined in the Private Securities Litigation Reform Act of 1995 or by the
Securities and Exchange Commission in its rules, regulations and releases,
which represents the Company's interpretation or beliefs.  These forward-
looking statements, by their nature, involve substantial risks and
uncertainties, certain of which may be beyond the Company's control and actual
results may differ materially depending on a variety of important factors
including uncertainties related to acquisitions, government regulation,
managing and maintaining growth, the effect of adverse publicity, litigation,
reliance on independent distributors of Rexall Showcase, competition and other
factors described in the Company's filings with the Securities and Exchange
Commission.


SOURCE Rexall Sundown, Inc.




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  • http://www.rexallsundown.com
    CONTACT:
    Geary Cotton, Chief Financial Officer of
    Rexall Sundown, 561-241-9400; or General Information, Karen
    Griffiths, Analyst Information, Lynn Lawyer-Landau, of The
    Financial Relations Board, 212-661-8030
    NOTE TO EDITORS: For additional information on Rexall Sundown,
    Inc., via fax, at no charge, dial 1-800-PRO-INFO and enter code
    RXSD