ST. PETERSBURG, Fla., Feb. 23 /PRNewswire-FirstCall/ --
Catalina Marketing Corporation (NYSE: POS), the global leader in behavior-
based marketing, today introduced Loyalty Quotient(R), a strategic marketing
tool for retailers seeking to combat channel erosion and maximize customer
loyalty. Loyalty Quotient(R) looks at spending at the household level for a
specific supermarket chain, and compares it to that household's spending
across all channels. The gap in spending can be identified for key categories
at the household level and allows retailers to focus their communication plan
to increase share of wallet.
"This enables our retailers to delve into deciles and more fully
understand and change behavior at the household level. For example, the data
shows that half of the top three decile households are less than fifty percent
loyal to a given chain," said Gary M. Katz, Ph.D., senior vice president,
analytical services, Catalina Marketing. "Loyalty Quotient(R) uses behavior-
based marketing principles to make customer relationship management more
powerful. This level of insight into customers is unmatched in our industry
and we are very excited about the opportunities it presents for our retail
clients."
A Loyalty Quotient(R) of sixty for a particular household means sixty
percent of a household's total grocery expenditure occurs with that retailer.
The Loyalty Quotient(R) is determined using a proprietary methodology that
utilizes the best available sources for household demographic characteristics
and panel data, such as that modeled by the US bureau of Labor Statistics, to
arrive at an accurate estimate of the total grocery expenditure by household.
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with multiple consumer access vehicles,
reaching consumers at home, in-store and online. This combination of insight
and access provides marketers with the ability to execute behavior-based
marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Through its six operating divisions,
Catalina Marketing offers an array of behavior-based promotional messaging,
product sampling, loyalty programs, direct to patient information and market
research services. Personally-identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, is
never sold or given to any outside party without the express permission of the
consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Rachel Keener, Catalina Marketing
Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com
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