SAN FRANCISCO, Feb. 24 /PRNewswire/ -- Good Guys, Inc. (Nasdaq: GGUY), a
leading specialty retailer of consumer entertainment electronics, today
announced that it will introduce Sensory Science Corporation's (Amex: VCR)
complete line of award-winning Loewe (pronounced: "Loo-va") digital
direct-view televisions at all 79 locations beginning in March. The
relationship will make Good Guys the largest retailer of Loewe digital
televisions in North America and is expected to bolster Sensory Science's
efforts to capture an increasing share of the growing digital television
market.
"Our Loewe digital direct-view televisions are a natural fit with Good
Guys' unique mix of high-end consumer entertainment electronics and home
theater products," said Kevin Sullivan, Sensory Science's vice president of
sales. "Good Guys has a reputation for employing a highly knowledgeable,
enthusiastic sales staff that provides superior customer service, catering to
discerning customers who desire distinctive, innovative electronics products.
We're excited to add our Loewe televisions to one of the premiere electronics
retailers in North America."
The addition of the Loewe line of digital televisions is part of an
overall initiative by Good Guys to enhance its product offerings through the
addition of exclusive, higher-end entertainment electronics and early
introductions of leading-edge products and services.
"Loewe digital direct-view televisions are ideally suited for our strong
customer base of early adopters and product-savvy consumers who demand the
most advanced and innovative products on the market," said Cathy A. Stauffer,
vice president of merchandising, Good Guys. "We are committed to offering
the most distinctive selection of fully-featured digital and high-tech
consumer entertainment electronics and will continue to enhance our product
mix to reflect the wants and needs of our customers."
Sensory Science's Loewe digital televisions combine an unsurpassed level
of video performance with a distinctive European design for a dynamic viewing
experience. The picture yields a clearer, brighter and sharper image with
unique features that offer numerous advantages over analog televisions. The
units come in several different models and screen sizes, setting them apart
from the rest of the industry. Loewe televisions also feature a highly
intuitive on-screen operating system that effectively replaces the need for a
traditional owner's manual and offers retailers demonstrable points of
differentiation from other brands.
During the past year, Loewe has won numerous other awards for innovation,
design and quality, including Audio Video International Magazine's Video Grand
Prix Award for Product of the Year, and design awards from the Chicago
Athenaeum and Industrial Design Excellence Awards. Through a joint
development venture with Loewe Opta GmbH of Germany, a leader in Europe's
consumer electronics industry, Sensory Science was the first company to launch
a full line of digital direct-view televisions in North America.
About Good Guys
Good Guys is a leading specialty retailer of consumer entertainment
electronics, offering a distinctive selection of fully featured digital and
high-tech products from more than 100 of the world's most respected
manufacturers. Founded in 1973, Good Guys currently operates 79 stores in
California, Nevada, Oregon and Washington.
About Sensory Science
Sensory Science (formerly Go-Video) is a rapidly growing consumer
electronics company specializing in developing and marketing innovative
digital audio and video products, including digital televisions, Internet
media players, DVD players, and high-end home theater components. The company
holds patents on the Dual-Deck VCR as well as other electronics products and
systems, and is expanding into new product categories to take advantage of the
transition from analog to digital technologies. Sensory Science also markets
its products under the Go-Video, California Audio Labs, RaveMP, CineVision,
and Loewe brand names. For additional information on Sensory Science on the
Internet, visit http://www.sensoryscience.com.
To the extent this news release contains forward-looking statements, such
statements are subject to risks and uncertainties, including, but not limited
to, the success of the Company's current restructuring program, increases in
promotional activities of competitors, changes in consumer buying attitudes,
the presence or absence of new products or product features in the Company's
merchandise categories, changes in vendor support for advertising and
promotional programs, changes in the Company's merchandise sales mix, and
economic conditions.
SOURCE Good Guys, Inc.
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http://www.thegoodguys.com
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http://www.prnewswire.com/comp/108403.html or fax,
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CONTACT:
Kristen Malacarne, 214-220-2484, or Joanna
Burns, 214-665-1339, both of Good Guys, Inc.
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