ST. PETERSBURG, Fla., Feb. 24 /PRNewswire-FirstCall/ -- Catalina Marketing
Japan, an international division of Catalina Marketing Corporation
(NYSE: POS), announced today its partnership expansion with Japan's second
largest supermarket-format retailer, Maruetsu, and the installation of the
Catalina Marketing Network(R) into all Maruetsu Inc.'s divisions including
Foodexpress and Lincos stores. The Network expansion encompasses 200
additional store units, beginning in mid-March.
"After a successful pilot test and positive feedback from our customers,
we have decided to take advantage of this intelligent behavior-based
technology in all of our supermarkets," said Heilhachiro Yoshino, President
and Representative Director for Maruetsu. "We are excited about this
expansion and the opportunity to provide all of our customers with
personalized incentives and messages."
The Catalina Marketing Network(R) uses patented UPC-based scanner
technology to target and communicate with consumers at the point-of-sale based
on purchase behavior. Behavior-based communications may include promotional
messaging, sampling, advertising and loyalty programs depending on
manufacturer or retailer objectives. The expansion of Maruetsu brings
Catalina Marketing's International retail base to 4,069 stores throughout
Japan and Europe.
"This expansion brings the Catalina Marketing Network(R) reach in Japan to
more than 900 supermarkets," said Mike Bechtol, president, Catalina Marketing
International. "Catalina Marketing's growing presence in the Japanese market
is the direct result of a proven business model that encourages sales growth
and increases customer loyalty by engaging consumers with behavior-based
communications. We are excited about the Maruetsu expansion and we look
forward to helping them better serve their customers."
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with multiple consumer access vehicles,
reaching consumers at home, in-store and online. This combination of insight
and access provides marketers with the ability to execute behavior-based
marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Through its six operating divisions,
Catalina Marketing offers an array of behavior-based promotional messaging,
product sampling, loyalty programs, direct to patient information and market
research services. Personally-identifiable data that may be collected from
the company's targeted marketing programs, as well as its research programs,
is never sold or given to any outside party without the express permission of
the consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Japan
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Related links:
http://www.catalinamarketing.com
CONTACT:
Rachel Keener of Catalina Marketing
Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com
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