LONG BEACH, Calif., Feb. 24 /PRNewswire/ -- Here's a simple way for
specialty coffee drinkers to help make a difference with the tsunami relief
effort. According to Long Beach, Calif.-based Specialty Coffee Association of
America (http://www.scaa.org), the world's largest coffee trade association, numerous
coffee companies are contributing a portion of proceeds every time a cup or
pound of coffee is purchased. The next time you're making a specialty coffee
purchase, take note of these specialty coffee companies.
Bellatazza (http://www.bellatazza.com) will donate 100 percent of its Tsunami
Relief Blend coffee sales to Direct Relief, until further notice.
Caribou Coffee (http://www.cariboucoffee.com) has pledged to donate a minimum of
$100,000 to the Coffee Kids "Sumatra Relief Fund" on the one-month anniversary
of the tsunami disaster.
Coffee Bean International (http://www.coffeebeanintl.com) will donate $2 for
every pound of coffee sold to retailers through July to Mercy Corps for
humanitarian relief efforts to coffee-growing families affected by the
disaster in East Timor.
Coffee Fest (http://www.coffeefest.com) will donate 10 percent of its onsite
registration proceeds from all three Coffee Fest shows in 2005 to the Coffee
Kids Sumatra Relief Fund.
Counter Culture Coffee (http://www.counterculturecoffee.com) will donate $1 for
every pound sold of their Aceh Relief Blend, which they plan to promote until
April 1.
Fonte Coffee Roasters (http://216.92.80.46/coffee.html) will donate $2 for
every pound of Sumatra Mandheling purchased on their website to the Red Cross
International Response Fund specifically for Tsunami assistance (until further
notice).
Taylor Maid Farms (http://www.taylormaidfarms.com) is donating 10 percent of
sales from its Sumatra Gayoland, Sonoma Roast, Rise and Shine and Rainforest
Blend (all of which contain coffee from Aceh) to ForesTrade/PPKGO to assist in
rebuilding efforts.
Tully's (http://www.tullys.com) will donate one hundred percent of the net
proceeds of the Tully's Coffee World Vision Tsunami Response coffees (while
supplies last) to World Vision for its earthquake/tsunami disaster response
currently underway in eight countries.
More Contributions
Here are some other ways to make a contribution. Coffee Kids is an
international non-profit organization established to improve the quality of
life for children and families who live in coffee growing communities around
the world. They are providing relief to Sumatra. One hundred percent of
contributions are sent to the Gayo Organic Coffee Farmers Association (PPKGO)
in Aceh Province and other reputable organizations. The PPKGO is delivering
food, clothing and other essentials to people in the region affected by the
Tsunami. Also, the Cafe Femenino Foundation is accepting donations to assist
in relief efforts on the battered island of Sumatra, Indonesia. The
Foundation is a not for profit 501(c)3 corporation, and donations are tax
deductible.
Several other specialty coffee companies contributed to the tsunami relief
effort this year, including: Arnold's Coffee Cafe (http://www.arnoldscoffeecafe.com);
Batdorf & Bronson (http://www.batdorf.com); Caffe Pronto Coffee Roastery
(http://www.caffepronto.com); Crescent Moon Coffee & Tea (http://www.cmcoffee.com); It's a
Grind (http://www.itsagrind.com); MoonBean's Coffee (http://www.moonbeans.com); Peet's
Coffee & Tea (http://www.peets.com); Starbucks (http://www.starbucks.com); and Victor
Allen's Coffees, (http://www.victorallen.com).
About the SCAA
Founded in 1982, SCAA is the world's largest coffee trade association with
over 3,000 member companies. SCAA members are located in over 40 countries
and represent every segment of the specialty coffee industry, from coffee
growers to coffee roasters and retailers. The SCAA's mission is to be the
recognized authority on specialty coffee, providing a common forum for the
development and promotion of coffee excellence and sustainability. The SCAA's
dedication to excellence in coffee is realized through the setting of quality
standards for the industry; conducting research on coffee, equipment and
perfection of craft; and providing education, training, resources and business
services for members. The SCAA's annual conference is held in a different
U.S. city each year and is the coffee industry's largest gathering and
exhibition. To learn more, visit http://www.scaa.org.
SOURCE Specialty Coffee Association of America
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Related links:
http://www.scaa.org
CONTACT:
Mike Ferguson, +1-562-624-4100,
mferguson@scaa.org; or Aaron Kiel, +1-562-983-8113,
akiel@akprgroup.com, both for the Specialty Coffee Association of
America
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