MILWAUKEE, Feb. 24 /PRNewswire-FirstCall/ -- Harley-Davidson today
unveiled designs for the Harley-Davidson Museum development on 20 acres at the
corner of Sixth and Canal Streets near downtown Milwaukee. "The design plan
for the Harley-Davidson Museum and its site incorporates striking urban design
elements and engages the surrounding water and green spaces," said Museum
Director Stacey Watson. "It also unites the city center with the Menomonee
Valley and reflects the industrial heritage of the area and of
Harley-Davidson."
"The Harley-Davidson Museum will add yet another world-class attraction to
Milwaukee and showcase our city's proud history with an industry icon known
worldwide," said Milwaukee Mayor Tom Barrett. "I am particularly proud of
Harley-Davidson's use of green design elements to redevelop this site into a
landmark that will further cement Milwaukee as a destination for visitors and
Harley-Davidson enthusiasts from our region and beyond."
The Harley-Davidson Museum design has been in development for more than a
year and included extensive input from Milwaukee city officials. "This has
been an extremely collaborative process between Harley-Davidson and the City
of Milwaukee," said Robert Greenstreet, City Architect and Planner for the
Milwaukee Department of City Development and Dean of the School of
Architecture & Urban Planning at the University of Wisconsin-Milwaukee. "The
result is an excellent building and site that the City and the Company can be
proud of."
"We appreciate the support of Mayor Barrett, the Milwaukee Common Council,
the Milwaukee Department of City Development and everyone who had a hand in
this process," said Watson. "For 103 years our company has felt at home in
Milwaukee, and the Museum development process has been no exception."
With an anticipated opening date of 2008, the 130,000 sq. ft. Museum
development will feature exhibit space as well as a restaurant, cafe, retail
shop, meeting space, special event facilities and the Harley-Davidson
corporate archives.
Harley-Davidson also announced the Museum development partners. The lead
design architect is Pentagram, New York, whose expertise includes
architecture, graphic design and exhibit design. Other key members of the
development team include Hammel, Green and Abrahamson, Milwaukee, local
architect of record; Oslund and Associates, Minneapolis, landscape
architecture; M.A. Mortenson Company, Milwaukee, construction management; and
SIGMA, Milwaukee, environmental consultant.
Harley-Davidson plans to break ground for the Museum later in the first
half of 2006. When completed, the Museum is expected to attract an estimated
350,000 visitors each year from around the world.
Harley-Davidson, Inc. (NYSE: HDI) is the parent company for the group of
companies doing business as Harley-Davidson Motor Company, Buell Motorcycle
Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company
produces heavyweight street, custom and touring motorcycles and offers a
complete line of motorcycle parts, accessories, apparel and general
merchandise. Buell Motorcycle Company produces sport motorcycles in addition
to motorcycle parts, accessories and apparel. Harley-Davidson Financial
Services, Inc. provides wholesale and retail financing and insurance programs
to Harley-Davidson/Buell dealers and customers.
SOURCE Harley-Davidson, Inc.
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Related links:
http://www.harley-davidson.com
CONTACT:
Susan Walton of Harley-Davidson, Inc.,
+1-414-343-7565
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