KING OF PRUSSIA, Pa., Feb. 26 /PRNewswire-FirstCall/ -- GSI Commerce
Inc. (Nasdaq: GSIC) today announced it has become the new, full-service
e-commerce solution provider for Major League Soccer (MLS) recently
re-launching the league's Web store at http://www.mlsgear.com. With the
addition of MLS, GSI provides e-commerce solutions for nearly every major
professional sports league in the United States, including Major League
Baseball, the NFL, the NBA, the NHL and NASCAR.
MLSgear.com includes officially licensed merchandise from all 14 MLS
teams including, jerseys, shorts, hats, outerwear and other apparel, soccer
equipment and accessories, books and videos, collectibles and memorabilia
and gift cards. Added convenience provides fans with the ability to shop by
team, brand, new arrivals and hot sellers.
"GSI's experience working with the online businesses of professional
sports leagues is unparalleled in the e-commerce industry. Our fans will
experience a better, all-round online shopping experience now that the MLS
Web store is operating on a more efficient and state-of-the-art platform,"
said Stu Crystal, vice president, marketing and consumer products for
Soccer United Marketing. "We look forward to growing MLS' online business
with GSI as our e-commerce partner."
GSI re-launched the MLS online store early in February and is providing
the site with Web technology, order processing, fulfillment and customer
care.
"We are very proud to add Major League Soccer as an e-commerce partner
and we look forward to supporting the MLS brand and serving the league's
growing base of dedicated fans around the country," said Damon Mintzer,
executive vice president of sales for GSI Commerce. "The success of the MLS
launch is emblematic of the leadership position we have earned in
delivering high- quality, end-to-end e-commerce solutions for
direct-to-consumer businesses."
MLB Advanced Media L.P. (MLBAM), the interactive media and Internet
company of Major League Baseball, and GSI have an agreement with MLS to
operate its Web store. MLSgear.com was scheduled to launch on the GSI
platform later this spring; however, to take advantage of advanced security
features, MLS accelerated the migration and launch onto GSI's platform in
February.
About GSI Commerce
GSI Commerce(R) is a leading provider of services that enable
e-commerce, multichannel retailing and interactive marketing for large,
business-to- consumer (b2c) enterprises in the U.S. and internationally. We
deliver customized e-commerce solutions through an e-commerce platform,
which is comprised of technology, fulfillment and customer care. We offer
each of the platform's components on a modular basis, or as part of an
integrated, end-to- end solution. We also offer a full suite of interactive
marketing services through two divisions, gsi interactive(sm) and e-Dialog
Inc.
About Major League Soccer
Headquartered in New York City, Major League Soccer is the top-flight
professional soccer league in the United States and features many stars
from the United States and around the world. The league's 13th season kicks
off March 29. The 14 teams in MLS are: the Chicago Fire, Colorado Rapids,
Chivas USA, Columbus Crew, D.C. United, FC Dallas, Houston Dynamo, Kansas
City Wizards, Los Angeles Galaxy, Red Bull New York, New England
Revolution, Real Salt Lake, San Jose Earthquakes and Toronto FC. The
league's 15th team, Seattle, will begin play in 2009. Major League Soccer
plans to expand to 16 teams by 2010, and could feature as many as 18 clubs
by 2012. For more information about MLS, log on to the league's official
web site at http://www.MLSnet.com.
Forward-Looking Statements
This news release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. All
statements made in this release, other than statements of historical fact,
are forward-looking statements. Actual results might differ materially from
what is expressed or implied by these forward-looking statements.
Additional information about potential factors that could affect GSI
Commerce can be found in its most recent Form 10-K, Form 10-Q and other
reports and statements filed by GSI Commerce with the SEC. GSI Commerce
expressly disclaims any intent or obligation to update these
forward-looking statements.
Contact:
GSI Commerce, Inc.
Corporate Marketing
610.491.7474
Fax: 610.265.2866
news@gsicommerce.com
SOURCE GSI Commerce, Inc.
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Related links:
http://www.gsicommerce.com
http://www.mlsgear.com http://www.MLSnet.com
CONTACT:
GSI Commerce, Inc. Corporate Marketing,
+1-610-491-7474, Fax: +1-610-265-2866, news@gsicommerce.com
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