NEW YORK, Feb. 27 /PRNewswire/ -- Playboy.com, Inc., the #1 men's
lifestyle and entertainment destination online, today announced it has entered
into a content and marketing deal with SportsLine.com, Inc. (Nasdaq: SPLN),
the leading global Internet sports media company.
Under the terms of the agreement, Playboy.com will host pages within its
sports section that display breaking sports news headlines, scores and stats
provided by SportsLine.com. Visitors can click on headlines and information
to be taken to the story in its entirety on SportsLine.com.
Playboy.com will receive promotional banner and button impressions
highlighting Playboy.com features within the SportsLine.com network of sites.
Additionally, Playboy-branded merchandise will be included in the SportsLine
Rewards program, SportsLine.com's innovative frequency program in which
members receive points for viewing SportsLine.com pages, which then can be
redeemed for unique sports and entertainment experiences, merchandise,
memorabilia, and exclusive athlete question and answer e-mail sessions.
"As the preeminent destination for men on the Web, we know our guys are
interested in sports. Adding SportsLine.com content expands our offerings to
our more than 4 million unique users each month to include access to breaking
sports news and information, extending and enhancing each visitor's
experience," said Larry Lux, president, Playboy.com.
"This alliance will allow Playboy.com users to enjoy SportsLine.com's
award-winning, up-to-the-minute sports content, while enabling SportsLine.com
to extend its reach to a whole new audience, with users who have very similar
demographics to the current SportsLine.com audience," said Larry Kruguer, vice
president of marketing, SportsLine.com, Inc.
About Playboy.com
Playboy.com; a wholly-owned subsidiary of Playboy Enterprises, Inc.
(NYSE: PLA), an international multimedia entertainment company; is the #1
lifestyle and entertainment destination Web site for men. Playboy.com operates
Playboy-branded Web sites targeting the entertainment and lifestyle interests
of young men, including: Playboy.com ( http://www.playboy.com ), an
advertising and e-commerce-supported Web site that offers a range of
entertainment, information and e-commerce; Playboy Cyber Club
( http://cyber.playboy.com ), a members-only subscription site featuring
premium Playboy content and exclusive online events; the Playboy Store
( http://www.playboystore.com ), which sells Playboy-branded products; and
Playboy Auctions ( http://auctions.playboy.com ), which auctions Playboy-
branded merchandise and admission to exclusive Playboy events, and allows fans
to auction their own Playboy memorabilia and collectibles. Playboy.com also
operates Cyberspice.com ( http://www.cyberspice.com ), a site featuring
premium adult entertainment under the Spice brand.
SOURCE Playboy.com
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Related links:
http://www.playboy.com
CONTACT:
Leah Karliner of Playboy Enterprises,
212-261-5000, ext. 3165
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