Ralphs and Twentieth Century Fox Team Up To Offer 'Cool' Prizes to Loyal Shoppers

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Ralphs and Twentieth Century Fox Team Up To Offer 'Cool' Prizes to Loyal Shoppers
                  Ralphs Club Members Can Win a Vacation To
        Canada's Famous Ice Hotel and Free Movie Tickets to 'ICE AGE'

    LOS ANGELES, Feb. 27 /PRNewswire/ -- Ralphs, California's first
supermarket chain, is also first in California with an exciting opportunity to
win some very cool prizes.  Ralphs has partnered with Twentieth Century Fox to
allow its shoppers a chance to win a trip to the Ice Hotel in Quebec, Canada,
and free movie tickets to one of this year's most anticipated films "ICE AGE."
    From February 27 to March 26, Ralphs customers purchasing groceries using
their Ralphs Club Cards will be automatically entered to win a grand prize
vacation for four to the Ice Hotel in Quebec or one of 5,000 pairs of tickets
to ICE AGE, an all-digital animated feature film from Twentieth Century Fox.
    The grand prize includes 4 days/3 nights at the Ice Hotel in Quebec,
including roundtrip airfare, ground transportation and $5,000 in cold, hard
cash, as well as two pairs of passes to the film ICE AGE.  The Ice Hotel is
one of the world's most unique structures being built entirely of ice and snow
with ceilings as high as 16 feet, walls covered with original artwork,
furniture carved in ice blocks, art galleries, a movie theatre and the now
legendary "Absolut" Ice Bar.
    In addition, 5,000 lucky Ralphs shoppers will win two tickets to the
Twentieth Century Fox film ICE AGE.  To be released on March 15 in theaters
nationwide, ICE AGE is set in a time almost 20,000 years ago and tells the
story of a human infant found by a group of animals, a weird herd made up of a
dim sloth named Sid (John Leguizamo); a moody woolly mammoth named Manfred
"Manny" (Ray Romano); a devilish saber-toothed tiger named Diego (Denis
Leary); and an acorn-crazy saber-toothed squirrel known as Scrat.  This
quartet of misfits unexpectedly, and reluctantly, comes together in a quest to
return a human infant to his father.  Braving boiling lava pits, treacherous
ice caves, freezing temperatures and a secret, evil plot, these "sub-zeros"
become the world's first heroes.
    The Ralphs Club ICE AGE Sweepstakes promotion is being offered in all
Ralphs supermarkets throughout California and will be supported by television
commercials, radio and print ads, direct mail, and in-store point-of-sale and
online support.
    "Our ICE AGE sweepstakes is a great way to reward our loyal customers who
use their Ralphs Club Card in our stores," said Chuck Ackerman, Senior Vice
President of Sales and Marketing for Ralphs.
    As part of the sweepstakes promotion, each Ralphs store will hold an ICE
AGE-themed coloring contest in which children ages 11 and younger will have
the opportunity to win a grand prize ICE AGE plush figure, depicting a
character from the film.
    "ICE AGE promises to be one of this year's most clever and amusing movies.
We believe Ralphs shoppers of all ages will enjoy ICE AGE," added Ackerman.
"We encourage Ralphs shoppers to use their Ralphs Club Cards to enter this
exciting sweepstakes promotion."
    The Ralphs Club ICE AGE Sweepstakes is the centerpiece of the supermarket
company's National Frozen Food Month campaign in March.  In addition to the
ICE AGE Sweepstakes, Ralphs shoppers will also enjoy weekly specials on a
variety of frozen food products throughout the month of March.
    Shoppers using Ralphs Senior Rewards Cards will also be automatically
entered into the Ralphs Club ICE AGE Sweepstakes.
    Ralphs Club and Senior Rewards Card members enjoy savings on thousands of
items throughout the store as well as discounts on popular recreational
activities, consumer services and partner retailers.  Applying for the card is
quick and easy.  Applications are available at all Ralphs supermarkets.
Customers who present a completed application to a cashier will receive their
card on the spot, and the savings will begin immediately.
    Ralphs Grocery Company was founded in 1873 and currently operates more
than 450 conventional and warehouse style stores, including 331 Ralphs
supermarkets throughout California.  The company is a division of The Kroger
Co., (NYSE: KR), one of the nation's largest food retailers based in
Cincinnati, Ohio.
SOURCE Ralphs Grocery Company
http://www.ralphs.com
Company News On-Call:
http://www.prnewswire.com/comp/732950.html
CONTACT:
Terry O'Neil of Ralphs Grocery Company,
+1-310-884-4680