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Sybase Releases RFID Enterprise 2.0

    Delivers Comprehensive RFID Data and Device Management Solution in an
                    Innovative Service-Oriented Framework

    SYNOPSIS:
    Sybase, Inc. announces RFID Enterprise 2.0, a comprehensive radio
frequency identification (RFID) solution that enables companies to meet the
design, deployment and integration challenges presented by enterprise-scale
RFID deployments.

    - Sybase RFID Enterprise 2.0 incorporates advanced device management and
      network design functionality with the company's industry-leading
      enterprise middleware within a service-oriented framework.
    - Sybase RFID Enterprise 2.0 enables customers to manage, persist,
      integrate and analyze RFID data in order to find and implement best
      practices.
    - Sybase is in booth #1422 at this week's RFID World Conference in Dallas,
      Texas and presenting in the "RFID in Perishables and the Cold Chain"
      workshop on February 27th.

    DALLAS, RFID World Conference, Feb. 27 /PRNewswire-FirstCall/ -- Sybase,
Inc. (NYSE: SY), a leading provider of enterprise infrastructure and mobile
software, today announced the availability of RFID Enterprise 2.0, a
comprehensive RFID data management and integration solution that enables
companies to meet the design, deployment and integration challenges presented
by enterprise-scale RFID deployments.  In addition to device and network
management capabilities, RFID Enterprise 2.0 provides a full-featured
integrated development environment (IDE) supporting business process
orchestration, rules and transformation, business activity monitoring and
mobilization features such as alerts and notifications.
    "RFID deployments are moving from pilots and proof-of-concept projects to
full production systems, and companies are finding scalability and
manageability to be significant challenges," said Neil McGovern, director of
Unwired Products for Sybase(R) Information Technology Solutions Group.
"Sybase RFID Enterprise 2.0 empowers companies to more effectively persist,
integrate and analyze RFID data.  It enables our customers to move beyond
basic compliance goals, allowing them to better understand their core business
processes and capture the strategic value of RFID."
    Many companies are deploying RFID in order to meet product tracking and
traceability requirements mandated by large organizations and government
agencies.  Beyond meeting the short-term compliance goals, however, many early
adopters are finding that data being collected by the RFID systems can also
provide very interesting information about their business and the mission-
critical processes that drive it.
    "Users need RFID insights -- not raw data.  Providers with an intimate
knowledge of a given business process are better able to re-engineer process
steps, negotiate data sharing among trading partners, and design new
application workflows," states Christine Spivey Overby, Principal Analyst with
Forrester Research, in her September 2005 report "New Types of RFID Service
Providers Emerge."
    RFID Enterprise 2.0 is designed to allow customers to go beyond the
tactical goals of RFID projects and achieve strategic transformation of their
business by providing the data services that allow them to integrate, analyze,
manage and design their data and systems in a service-oriented manner.  Sybase
RFID Enterprise 2.0 leverages the company's market-leading business process
management and integration technology, and includes:

    * Device grouping for improved management and scalability
    * Multi-protocol support -- which is carried through the product in its
      data simulation, data processing and data reporting areas -- provides
      for the decoding of tag data after reads and the encoding of data when
      printing and commissioning RFID tags
    * Eclipse-based IDE and core runtime engine for event routing, message
      transformation, service design, business process orchestration and
      business activity monitoring
    * High-performance, mission-critical database management system that
      includes on-disk encryption, smart partitions and patented query
      processing technology that has demonstrated a significant increase in
      performance, as well as enhanced support for unstructured data
      management and the ability to natively store and process XML documents

    RFID data becomes strategic when it can be integrated, managed and
analyzed effectively in harmony with the rest of the data architecture.  The
first challenge is to deploy and manage the network in order to optimize data
collection.  Middleware built around the service-oriented architecture (SOA)
paradigm is essential to integrating RFID data with existing systems and
providing the design tools and runtime engines to provide business process
design, management, orchestration and monitoring.  Finally, the massive amount
of data generated in RFID deployments requires a world-class database to be
effectively persisted and analyzed.  Sybase offers a complete RFID solution
that meets all of these requirements.
    Sybase will demonstrate Sybase RFID Enterprise 2.0 at the RFID World
Conference in Dallas, Texas, February 27-March 1, 2006 in booth #1422.
Additionally, Sybase is a sponsor of the "RFID in Perishables and the Cold
Chain" pre-show workshop on February 27th and will be presenting on
"Evaluating RFID Functionality Data Capture, Management and Integration," and
participating in the "Lessons Learned: RFID Implementations RFID in Produce"
roundtable.

    Availability
    Sybase RFID Enterprise 2.0 is available today.  For more information, or
to place an order, please call 1-800-8-SYBASE or visit:
http://www.sybase.com/products/industrysolutions/rfidenterprise .

    About Sybase, Inc.
    Sybase is the largest global enterprise software company exclusively
focused on managing and mobilizing information from the data center to the
point of action.  Sybase provides open, cross-platform solutions that securely
deliver information anytime, anywhere, enabling customers to create an
information edge.  The world's most critical data in commerce, communications,
finance, government and healthcare runs on Sybase.  For more information,
visit the Sybase Web site:  http://www.sybase.com .

    NOTE:  Sybase is a registered trademark of Sybase, Inc. or its
subsidiaries. All other company and product names mentioned may be trademarks
of the respective companies with which they are associated.

    Special Note: Statements concerning Sybase's future growth, prospects and
new product releases are, by nature, forward-looking statements that involve a
number of uncertainties and risks, and cannot be guaranteed. The words
"anticipate," "believe," "estimate," "expect," "intend," "will" and similar
expressions relating to Sybase and its management may identify forward-looking
statements. Such statements are intended to reflect Sybase's current views
with respect to future events and may ultimately prove to be incorrect or
false. Factors that could cause actual events or results to differ materially
include shifts in customer demand, rapid technology changes, competitive
factors and unanticipated delays in scheduled product availability. These and
other risks are detailed from time to time in Sybase's Securities and Exchange
Commission filings, including, but not limited to, its annual report on Form
10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on
Sybase's Web site).


SOURCE Sybase, Inc.




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Related links:
  • http://www.sybase.com
    CONTACT:
    Joan Fronske of Sybase, Inc.,
    +1-925-236-4893, or fronske@sybase.com; or Jenny White of
    Citigate Cunningham, +1-916-984-6039, or
    jwhite@citigatecunningham.com, for Sybase, Inc.