HELSINKI, Finland and EMERYVILLE, Calif., Feb. 27 /PRNewswire/ --
Nokia, a world leader in mobile communications, and WaveMarket, a pioneer
in location- based services, have entered into collaboration to offer
location-based tracking services to carriers worldwide.
This OEM and reseller agreement will bring WaveMarket's entire product
suite to Nokia customers across the globe. WaveMarket has developed
best-of- breed applications for both businesses and consumers, including
family safety, pet tracking, enterprise tracking, mobile location dating,
mobile locations searches and StreetHive -- a friend-finding and social
networking application.
Nokia will also integrate WaveMarket's patented WaveAlert technology
into its iGMLC network infrastructure. The first Nokia LBS application
based on WaveMarket's technology is Nokia LBS Push, launched at the 3GSM
World Congress.
WaveMarket's WaveAlert is the only platform offering active, as opposed
to passive, alerting for increased location accuracy. For the first time,
users can be notified when they are near something important to them, like
a good friend who happens to be in their neighborhood, and carriers have a
platform that solves the tremendous technical challenges required for
alerting services. With patented algorithms that predict the location of
all tracked assets in the network in real time, WaveAlert improves the
performance of alerting applications by actively requesting location
information from the user's handset. In addition to dramatically reducing
location polling rates and solving the problems associated with launching
alert-based LBS, WaveAlert also reduces network costs.
"We are eager to integrate WaveMarket's product suite into our
infrastructure," said Heikki Hemmi, Director Location Business Nokia
Networks. "As location-based services gain momentum in the mobile device
community, Nokia is dedicated to providing an innovative variety of
tracking and location solutions for each demographic market. We believe
this feature-rich suite of location-based applications will appeal to a
wide range of consumers."
"Collaboration with Nokia will leverage and expand WaveMarket's current
global presence," said Tasso Roumeliotis, CEO of WaveMarket. "We are
pleased to be working with an industry leader such as Nokia. With this
agreement Nokia will be able to provide its system customers with our
quality location-based services for both business and consumers."
About Nokia
Nokia is a world leader in mobile communications, driving the growth
and sustainability of the broader mobility industry. Nokia connects people
to each other and the information that matters to them with easy-to-use and
innovative products like mobile phones, devices and solutions for imaging,
games, media and businesses. Nokia provides equipment, solutions and
services for network operators and corporations. http://www.nokia.com.
About WaveMarket
WaveMarket Inc. is a world leader in location-based services and
pioneered the first carrier-grade family location service. The company's
software product suite includes solutions that range from family finder
services to mobile social networking -- all built upon WaveMarket's
patent-pending WaveAlert platform, which powers client-side alerts using
technology that reduces carrier infrastructure costs by more than 90% when
compared to other LBS platforms. Marketing to mobile carriers in the United
States, Canada, Europe and Asia, WaveMarket's customers include top tier
carriers Sprint Nextel, Cingular, Bell Mobility of Canada, and SK Telecom,
Korea's leading wireless carrier and Vivo, Brazil's largest operator.
Headquartered in Emeryville, CA, WaveMarket also has international offices
in Brazil and Canada. Founded in 2000, the company is financed by a group
that includes Draper Fisher Jurvetson, QUALCOMM Ventures, BlueRun Ventures
(formerly Nokia Venture Partners), Intel Capital, and Mitsui Ventures.
SOURCE WaveMarket Inc.
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Related links:
http://www.wavemarket.com/
http://www.nokia.com/
CONTACT:
Joel Grossman, +1-510-384-6027, or
joelg@wavemarket.com
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