Leading Independent Record Label Partners to Offer Music Videos as Well as
Pre-Cleared Tracks for User Generated Videos on YouTube
NEW YORK, Feb. 27 /PRNewswire/ -- Wind-up Records announced today a
marketing partnership with YouTube making many of its music videos
available for streaming on the popular site. In addition, the label will
enable fans to use pre-cleared tracks in their own video creations. YouTube
and Wind-up will share revenue from advertising to be sold around Wind-up
content.
Wind-up Records President Ed Vetri commented, "YouTube stands for user
empowerment and what better way to engage fans of our music than to embrace
their own creativity. When a user selects our artists' music as the
soundtrack to their personal creation, it only builds a deeper and more
meaningful relationship between artist and fan."
"We are thrilled to work with Wind-up because they're a cutting-edge
label with a fantastic roster of musicians," said Chad Hurley, CEO and
Co-Founder of YouTube. "Wind-up sees value in uniting its artists with
their video creator fans and we're pleased to be the platform that allows
these audiences to come together."
Wind-up Records is able to execute this initiative through the support
of the five publishing arms of its parent company Wind-up Entertainment.
COO Jim Cooperman stated, "Our companies see the validity in supporting the
changing landscape of how individuals are introduced to music, and we are
pleased to be in a position to be among the first independent labels to
formally allow users to choose our songs as the soundtrack to their lives."
This move validates YouTube's commitment to the independent sector of
the record business to ensure its platform can continue to offer the
breadth and quality of content that its users have come to expect.
Wind-up Records is home to a diverse group of artists which includes
Evanescence, Seether, Finger Eleven as well as buzz bands such as People in
Planes, Pilot Speed, Stars of Track and Field, Strata, and many others.
ABOUT WIND-UP RECORDS
Wind-up Records, a division of Wind-up Entertainment, is a privately
owned company that was founded in March 1997. The label is currently the
largest independently owned and operated label in the United States and is
distributed by Sony / BMG Entertainment worldwide, excluding Canada where
the company operates Wind-up Canada. The roster features Evanescence, whose
worldwide sales have surpassed fifteen million copies; Seether, who have
released three consecutive gold-certified albums; Finger Eleven, Scott
Stapp and the entire Creed repertoire and approximately a dozen developing
artists as well as hit soundtracks to feature films. Wind-up Entertainment
also houses the publishing concerns Dwight Frye Music, Renfield Music
Publishing, Wallachi Music Publishing, Jessop Music Publishing and Viovodes
Music Publishing, in addition to Pronto, a full-scale retail, online and
touring merchandising company. Recently, Wind-up Artist Development was
launched with many of the developing artists signing on with four-tiered
partnerships encompassing recording, publishing, merchandising and touring.
SOURCE Wind-up Records
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Related links:
http://www.winduprecords.com
CONTACT:
Steve Karas of Wind-up Records,
+1-212-895-3140, skaras@winduprecords.com, or Liana Miller,
+1-949-276-8920, liana@eluminatepr.com, or Kimberly Capwell,
+1-949-464-0187, Kimberly@eluminatepr.com, both of Eluminatepr
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