Pennsylvania to Be Among the First to Experience New Restaurant Design &
Innovative Menu
CANTON, Mass., Feb. 27 /PRNewswire/ -- In an effort to provide better
service and continue to keep busy Americans fueled and on the go, Dunkin'
Donuts has renovated and reopened the Philadelphia restaurant, located at
809 South Broad Street, as one of the first "New Concept" locations
nationwide.
The grand re-opening is being celebrated with an "Open House" style
event from 8:00 a.m. to 11:00 a.m., Friday March 2nd, 2007. Customers can
come and view the renovated restaurant and sample the delicious new
beverages and bakery products developed by the Dunkin' Donuts Culinary
Team. The event will also feature a charitable check presentation to the
Creative And Performing Arts High School of Philadelphia from the Dunkin'
Donuts franchisee.
"The new concept store remodeling effort is an exciting program for us
at Dunkin' as it stems from a commitment that Dunkin' Donuts made when we
launched the 'America Runs on Dunkin'' campaign earlier this year," said
Joe Scafido, Chief Creative and Innovation Officer for Dunkin' Brands. "We
pledged to provide better service through better store layouts and
technology so our loyal customers could get quality Dunkin' products and be
on their way to keep American running. Because innovation drives everything
we do at Dunkin', this new store design will help us better deliver on our
promise to provide our customers with the best quality products quickly and
for the best value."
As one of the first "New Concept" stores to open nationwide, some of
the remodeled highlights of the Philadelphia store include:
* An updated image featuring a new logo that contemporizes the current
Dunkin' Donuts logo, but maintains the core DNA of the brand
* A new warm bakery display and a baker/merchandiser at the front counter
offering samples of warm, freshly baked products throughout the day
This new design concept is complemented by a new, innovative menu that
moves Dunkin' Donuts beyond breakfast. Some of the new and exciting all day
menu items created by Dunkin' Brands' culinary team that customers will
enjoy throughout the day include:
* Warm baked goods available throughout the morning and afternoon,
including a variety of freshly made muffins, danish, croissants, gourmet
cookies, brownies and blondies
* Three varieties of Flatbread Sandwiches -- Wedges of toasted lavas bread
containing one of three fillings: three cheese, ham and cheese, and
turkey, bacon and cheese
* Personal breakfast pizzas, topped with egg and cheese or sausage, egg
and cheese
The South Broad Street location is open 24 hours a day, everyday.
For further information about Dunkin' Donuts or the 'America Runs on
Dunkin' campaign, please visit http://www.dunkindonuts.com.
About Dunkin' Donuts
Founded in 1950, today Dunkin' Donuts is the number one retailer of
coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one
billion cups a year. Dunkin' Donuts is also the largest coffee and baked
goods chain in the world and sells more donuts, coffee, bagels and muffins
than any other quick service restaurant in America. Dunkin' Donuts has more
than 5,800 stores in the United States and 29 other countries.
Contact: Jim Furrer
RF|Binder
212-994-7559
Jim.furrer@rfbinder.com
SOURCE Dunkin' Donuts
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Related links:
http://www.dunkindonuts.com
CONTACT:
Jim Furrer of RF|Binder, +1-212-994-7559,
Jim.furrer@rfbinder.com
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