NEW YORK, Feb. 27 /PRNewswire-FirstCall/ -- CBS Outernet, a leading
provider of customized digital media networks to retail locations; and
Lifeclinic International, Inc., the world's leading supplier of
freestanding, automated vital signs monitoring equipment, today announced a
definitive partnership to bring interactive health programming and
advertising to pharmacy locations nationwide. The partnership will
dramatically expand both companies' host of offerings to the retail
pharmacy marketplace.
Working together with CBS Outernet, Lifeclinic is introducing digitally
connected "health stations" to selected pharmacies nationwide, providing
customers with a wide range of routine tests (such as blood pressure,
cholesterol, pulse and weight measurements), centralized Web-enabled
storage of test results, educational content and online disease management
programs.
CBS Outernet will manage digital video screens in and around the
pharmacy area that will educate shoppers about Lifeclinic's health station
offerings, and provide relevant health-related information and advertising.
Under the partnership agreement, CBS Outernet will provide network
services, programming and advertising sales.
"CBS is uniquely qualified to serve pharmacies and other burgeoning
digital out-of-home retail channels through its vast experience in program
development, network management, unrivaled content resources and robust
sales relationships," said Virginia Cargill, President of CBS Outernet.
"CBS believes in the potential of this medium, and is committed to
investing in the business to continue our strong growth trajectory."
Lifeclinic's blood pressure monitoring stations are currently used more
than 300 million times each year in more than 25,000 pharmacies, and over
4,000 corporate, hospital and government locations throughout the United
States. The company's vision is to build upon its vast national presence
and existing relationships to provide pharmacies and their customers with
value-added interactive health monitoring systems.
"Consumers want easier ways to manage their health, and this
partnership will help them do so," Cargill continued. "What's more, health
and wellness advertisers are increasingly attracted by the potential of the
pharmacy as a healthcare communications venue. By combining CBS Outernet
and Lifeclinic's media platforms, we can offer advertisers the reach they
seek, as well as the ability to engage the consumer in a rich, interactive
dialogue."
"This is a meaningful step toward addressing the critical healthcare
needs of this country," said Philander Claxton, President of Lifeclinic.
"Our blood pressure monitors are provided by pharmacies as an important
service to their customers. We believe the addition of our new health
stations will become a fundamental part of the healthcare delivery system,
helping people to anticipate disease threats, to learn about the risks they
face and to participate in disease management programs."
"We already share common retail chains, as well as common goals, so
working together makes good sense," said Lon von Hurwitz, Executive Vice
President of Lifeclinic. "Consumers will be better equipped in their search
for wellness, while retailers will benefit from increased medication
therapy compliance, sales growth throughout the store, and customer
loyalty. The model may be extended to all Lifeclinic locations, which
include thousands of Fortune 500 company worksites and medical facilities,
such as the Mayo Clinic and the National Institutes of Health."
About CBS Outernet
CBS Outernet, a division of CBS Corporation (NYSE: CBS.A and CBS), is a
leading provider of customized digital media networks in highly targeted
consumer environments, including grocery stores, pharmacies, medical and
dental waiting rooms, restaurants and malls and other retail locations. Its
grocery network, encompassing network services, programming and advertising
sales, is currently installed in over 1,400 stores nationwide, reaching
approximately 80 million shoppers each month. The company's grocery banners
include Supervalu's Albertsons, Acme, Shaw's, and Jewel, along with leading
regional grocers SaveMart, Pathmark, Price Chopper, Big Y and Ukrop's. The
company reaches hundreds of millions of additional monthly viewers through
programming and/or sales relationships with American Airlines, the
Automotive Broadcasting Network (car dealership/service center waiting
rooms), AutoNet (automotive and tire service center waiting rooms),
Atlanta's MARTA commuter trains, Gas Station TV (gas station pump tops and
convenience stores), The Healium Network (doctor and dentist offices),
Indoor Direct (quick service restaurants), the Mall of America, Simon
Malls, PRN, Royal Caribbean Cruises, and The Salon Channel among others.
About Lifeclinic International
Lifeclinic International is the world's leading supplier of
freestanding, automated, vital signs monitoring equipment designed to
improve an individual's health and productivity while reducing healthcare
costs. Established in 1976 as Vita-Stat Medical Services, Inc., Lifeclinic
now has more than 35,000 systems installed worldwide. Lifeclinic monitoring
stations can be found in more than 25,000 pharmacies and over 4,000
corporate, hospital and government locations throughout the United States,
and are used more than 300 million times each year. Among the chains with
Lifeclinic kiosks are CVS, Rite Aid, Kroger, Safeway, SUPERVALU, Ahold,
Winn-Dixie, Publix, Kmart, Wal*Mart, and Sam's Club. For more information
about Lifeclinic visit http://www.lifeclinic.com.
SOURCE CBS Corporation
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Related links:
http://www.lifeclinic.com
http://www.prnewswire.com/comp/185007.html /
CONTACT:
Colleen Kenny, +1-212-975-7312,
cmkenney@cbs.com; Lifeclinic, Lon von Hurwitz, +1-530-277-6436,
lvonhurwitz@lifeclinic.com
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