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Shedding an Unhealthy Lifestyle

               Purina Pet Institute Calls Pet Owners to Action

                    *March Is National Nutrition Month(R)

    ST. LOUIS, Feb. 28 /PRNewswire/ -- From high protein diets to the latest
fitness craze, Americans are seemingly obsessed with diet and exercise fads to
help them conquer their battle with the bulge.  But in all their fervor to
adopt a healthy lifestyle, they may be overlooking an important family member
who needs help overcoming some weighty issues of his own:  the family pet.
    Today, obesity among dogs and cats is a leading nutritional disease --
veterinarians report at least 25 percent of the pets they examine in private
practice are overweight.  In addition, in a recent Purina survey veterinarians
cited obesity as the greatest health issue facing America's 120 million pets
(34 percent).
    Yet despite these statistics, the "State of the American Pet" survey by
the Purina Pet Institute revealed that more than 80 percent of pet owners
think their pets are the right weight or underweight.  This discrepancy
illustrates what vets have known for some time:  most pet owners are not
attuned to their pet's proper weight.
    "Many people simply don't know their pet is overweight -- they think a few
extra pounds on a dog or cat is nothing to worry about," says Aine McCarthy,
DVM at the Purina Pet Institute.  "In reality, two extra pounds on a
standard-size cat is like 20 extra pounds on a 120-pound human."

    The Skinny on Pet Obesity
    While there are many causes of obesity in pets, one of the most common is
excess caloric intake coupled with inactivity -- in other words, our pets may
be eating too much and exercising too little.  Whether the result of too many
table scraps, "guesstimates" on portion sizes, or lack of exercise, obesity
predisposes our pets to heart disease, diabetes, gastrointestinal disorders,
skeletal stress and digestive and respiratory problems.
    The good news is that there are steps pet owners can take to help their
pets gain a healthy lifestyle and all the benefits that come with it,
including increased energy and better overall health.  To help your pet
achieve and maintain optimum health, follow these guidelines from the Purina
Pet Institute:

    1. Rate his weight.  A Rib Check(TM) is a quick, reliable way to tell if
       your pet is carrying a few extra pounds.  Perform the following
       hands-on and visual evaluation once a month:
       -- Begin by placing both thumbs on your pet's backbone.  Run your
          fingers along the rib cage.  If you can't easily feel the bony part
          of each rib, your pet may need to lose weight.
       -- Stand directly over your dog or cat as he's standing and look down.
          You should see a clearly defined waist behind the ribs.  If he
          doesn't have an "hour glass" figure, he may be carrying extra
          pounds.
       -- Check your pet's profile as well.  If you don't see a clearly
          defined abdomen tucked up behind his rib cage, he is probably
          overweight.

    2. Visit the veterinarian.  Once you've given your pet a Rib Check, ask
       your vet to confirm your suspicion that your pet may be overweight.
       Then work with your vet to develop and follow a weight loss and/or
       maintenance program that best meets the needs of your pet.  Whether or
       not your pet has a weight problem, regular veterinary check-ups are
       essential to his overall health, so follow your vet's advice when it
       comes to maintaining a healthy lifestyle for your pet.

    3. Provide the right food.  If it's determined your pet has a weight
       problem, gradually change your pet's diet to a nutritionally-complete,
       reduced calorie weight-management formula under your veterinarian's
       supervision.  For dogs, try Purina Fit & Trim(R) with the Ulti-Pro(TM)
       Enhanced Protein System, which provides the extra protein needed to
       minimize muscle mass loss during weight reduction, or Purina Veterinary
       Diets(TM) OM Overweight Management(TM) Formula, a low-fat, high-fiber
       diet available only through veterinarians.  For cats, there's
       OM-Formula as well as Purina O.N.E.(R) brand cat food's Reduced Calorie
       Formula.

    4. Add exercise.  The best weight loss results are achieved when better
       eating habits are combined with moderate exercise.  If you're a dog
       owner, begin with three 20-minute walks each week to help your heavy
       hound drop pounds and maintain an ideal body weight.  Cat owners should
       stimulate their cat with playful activities for at least 15 minutes a
       day.  Cats love to chase objects, from fabric toy mice to scraps of
       paper.  Check with your veterinarian for the type and duration of
       exercise appropriate for your pet.

    5. Measure it.  Many people simply overfeed their pets at meal time
       without realizing it.  Always measure how much food you give your dog
       or cat.  The instructions on pet food packages offer a good starting
       point, but you may also want to talk with your veterinarian to
       determine the correct portion as pets have different nutritional needs
       depending on their breed, age, size and overall health.  Keep in mind
       the amount your pet should be getting may be smaller than what she was
       getting before so monitor her response and adjust accordingly.  Pets,
       like people, are individuals.

    6. Feed less, more often.  The food you have measured in the morning as
       your pet's total daily allotment can be divided among several small
       "meals" throughout the day.  Not only does this keep your pet's
       metabolism running, but it may also reduce begging by your pet and
       stimulate weight loss.

    7. Trim treats and scrap table scraps.  Reduce calorie-laden treats in
       your pet's diet; providing the wrong food reward may threaten your
       pet's health in the long run.  Instead use your time and attention as
       rewards.  If you prefer to continue providing food as a reward, stick
       to commercially prepared treats or substitute pieces of low-calorie
       food.  Treats must be included in your pet's total calorie allowance.
       Refrain from giving your pet any table scraps -- such people food may
       be hard on your pet's waistline as well.

    8. Track feeding.  Food diaries are often helpful for people on a diet,
       and the same holds true for our pets.  Start a log of any food given to
       your pet.  Everyone in the family should be involved, and record all
       meals, treats, snacks, etc.  Simply seeing these eating habits on paper
       can provide the impetus for a lifestyle change.

    9. Remember:  Variety is not the spice of life.  A common myth about pet
       nutrition is that pets need variety in their diet.  In reality, too
       much variety can be taxing on their digestive system.  A pet's
       nutritional health depends on receiving the correct amounts and
       proportions of nutrients from the six required groups:  water, protein,
       fat, carbohydrates, minerals and vitamins.  With the exception of
       water, commercial pet foods identified as 100 percent complete and
       balanced contain all of the required nutrients and in the proper
       proportions.

    10. Make a commitment.  Owning a pet is a huge commitment that requires
        patience.  Remember that weight loss takes time if it is being done in
        an acceptable, safe manner so don't expect to see immediate results.
        Make a commitment to your pet's health and stick with it.  "Weight
        loss and maintenance of the new weight are unlikely if the owner is
        not committed to maintaining their pet's healthy lifestyle," says
        McCarthy.

    For more information about pet nutrition and health, visit
http://www.purina.com .

    Based at Purina's headquarters in St. Louis, the Purina Pet Institute is
the embodiment of Purina's commitment to achieve a higher quality of life for
dogs and cats through scientific discovery and the enhancement of the
pet/owner relationship.

    CONTACT:  Kerry Lyman of Ralston Purina, 314-982-2094; or Paula
Thornton-Greear of Golin/Harris for Purina Pet Institute, 312-729-4372.

    *National Nutrition Month(R) is a registered trademark of the American
Dietetic Association.


SOURCE Purina Pet Institute




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Related links:
  • http://www.purina.com
    CONTACT:
    Kerry Lyman of Ralston Purina, 314-982-2094;
    or Paula Thornton-Greear of Golin Harris for Purina Pet
    Institute, 312-729-4372