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Catalina Marketing Corporation To Hold Annual Investor Conference

    ST. PETERSBURG, Fla., Feb. 28 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE: POS) announced today that it is holding its annual Investor
Conference on Thursday, March 6 from 6:00 pm to 9:00 pm EST, and Friday,
March 7, 2003 from 8:30 am to 3:00 pm EST in Tampa, Florida.
    The conference will commence on Thursday evening with a review of the
company's new Branding Initiative by Daniel D. Granger, Chairman and Chief
Executive Officer and Patricia A. Melanson, President of Catalina Marketing
Corporation Operations.  Friday's agenda will consist of an update of the
company's strategic plans by Mr. Granger and presentations on the company's
operating units by members of senior management.
    A live audio webcast will be accessible through Catalina Marketing
Corporation's website at http://www.catalinamarketing.com and will be archived for
replay.

    Based in St. Petersburg, Florida, Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response.  Today, Catalina Marketing combines unparalleled
insight into consumer behavior with multiple consumer access vehicles,
reaching consumers at home, in-store and online.  This combination of insight
and access provides marketers with the ability to execute behavior-based
marketing programs, ensuring that the right consumer receives the right
message at exactly the right time.  Through its six operating divisions,
Catalina Marketing offers an array of behavior-based promotional messaging,
product sampling, loyalty programs, direct to patient information and market
research services.  Personally identifiable data that may be collected from
the company's targeted marketing programs, as well as its research programs,
is never sold or given to any outside party without the express permission of
the consumer.

    Certain statements in the preceding paragraphs are forward-looking, and
actual results may differ materially.  Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.


SOURCE Catalina Marketing Corporation




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Related links:
  • http://www.catalinamarketing.com
    CONTACT:
    Christopher W. Wolf, Chief Financial Officer,
    +1-727-579-5218, or Joanne Freiberger, Vice President -- Finance,
    +1-727-579-5116, both of Catalina Marketing Corporation