DALLAS, Feb. 28 /PRNewswire-FirstCall/ -. Avery Dennison RFID, a business
unit of Avery Dennison Corporation (NYSE: AVY), and a leading provider of low
cost, high quality radio frequency identification (RFID) inlays, today
announced at the Fourth Annual RFID World Conference and Exhibition, that
Kimberly-Clark Corporation (NYSE: KMB), has chosen the Avery Dennison AD-220
RFID Gen 2 inlay for their RFID program.
"This is a significant event in the development of Avery Dennison's RFID
business and for the progress of RFID implementation in supply chain systems,"
said Mathew Mellis, vice president of Avery Dennison RFID. "This is not
simply an end-user specifying our inlays for their RFID deployment. This is
an opportunity for Avery Dennison to collaborate with one of the true thought
leaders in the RFID arena who shares our vision of leveraging RFID to improve
the return on investment throughout the global supply chain."
As an active participant in EPCglobal, Kimberly-Clark worked with other
industry leaders to establish the now-familiar Gen 2 standard, which offers
significant advantages over earlier technologies, including multiple sources
of supply, more consistent performance, and much faster write times.
"For Kimberly-Clark, implementing RFID technology into our supply chain
operations is more than meeting customer needs. It's about partnering with
our customers to improve fundamental business processes and ensure we deliver
the right product to the right customer at the right time," said Mike O'Shea,
director of Auto-ID Sensing Technology for Kimberly-Clark.
Kimberly-Clark established its own state-of-the-art RFID research lab in
Neenah, Wis., which allows Kimberly-Clark to test RFID tags in an environment
that very closely matches real-world supply chain conditions. This capability
is key in facilitating Kimberly-Clark's leadership in RFID deployment.
"Kimberly-Clark's selection of Avery Dennison RFID for its Gen 2
implementation came after rigorous testing of the AD-220 inlay product on a
variety of SKUs in our EPC-certified lab," said Gary Clement, Auto-ID Sensing
Technologies' manager of Technology Development at Kimberly-Clark. "We were
looking for a supplier who provided a quality and cost-effective product and
had an in-depth understanding of the potential benefits RFID offers."
Avery Dennison anticipates a rapid increase in sales of Gen 2 inlays in
2006. As previously announced, the Company is targeting approximately $10
million in revenue from RFID inlays this year, including sales related to
Kimberly-Clark's implementation plans, as well as those of other key end-users
and converters expected to be announced in the coming months.
About Avery Dennison RFID
Avery Dennison RFID, a business unit of Avery Dennison Corporation
(NYSE: AVY), manufactures and markets RFID tags through a network of label
converters to serve the consumer packaged goods and pharmaceutical industries,
as well as the U.S. Department of Defense. With design, testing and
manufacturing facilities located in the U.S. and Europe, Avery Dennison RFID
is a leading provider in the global RFID marketplace. For additional
information about Avery Dennison RFID and the company's complete portfolio of
RFID tags, visit http://www.rfid.averydennison.com.
About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part
of life for people in more than 150 countries. Every day, 1.3 billion
people -- nearly a quarter of the world's population -- trust K-C brands and
the solutions they provide to enhance their health, hygiene and well-being.
With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80
countries. To keep up with the latest K-C news and to learn more about the
company's 134-year history of innovation, visit http://www.kimberly-clark.com.
Forward-Looking Statements
Certain information in this release may constitute "forward-looking"
statements, which are subject to certain risks and uncertainties. Actual
results and trends may differ materially from expected results depending on a
variety of factors, including but not limited to supply chain strategies of
customers; development, introduction and acceptance of new products; and the
impact of economic conditions on demand for the Company's RFID products.
SOURCE Avery Dennison RFID
 back to top
Related links:
http://www.rfid.averydennison.com
CONTACT:
Antony Sloan, Senior Communications Manager
of Avery Dennison RFID, +1-770-967-5706, or cell,
+1-216-906-9226, Tony.Sloan@averydennison.com; or Todd E.
Appleman, President of The Appleman Group, +1-323-850-7664, or
cell, +1-213-447-7662, tappleman@tag-pr.com, for Avery Dennison
RFID
|
