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Texas Instruments and Smurfit-Stone Demonstrate EPC Gen 2 Strap-on-Box Application at RFID World 2006

   Texas Instruments logo. (PRNewsFoto)

DALLAS, TX USA
      Innovative Process Provides Case- and Item-Level Packaging Options

    DALLAS, Feb. 28 /PRNewswire/ -- Texas Instruments Incorporated (NYSE: TXN)
(TI) and Smurfit-Stone Container Corporation (Nasdaq: SSCC), the industry's
leading integrated manufacturer of paperboard and paper-based packaging, are
demonstrating the first Electronic Product Code(TM) (EPC) Generation 2 (Gen 2)
radio frequency identification (RFID) strap-on-box prototypes at RFID World
2006, in Dallas, at the Texas Instruments booth #701.
    Using TI's Tag-it(TM) EPC Gen 2 Strap, Smurfit-Stone Container Corporation
has developed an innovative process for attaching Gen 2 straps to printed
antennas directly on a corrugated box.  The company is introducing its
technology to consumer products goods (CPGs) manufacturers applying Gen 2
technology to cases for supply chain tracking applications.
    "TI's Gen 2 straps are a key component in Smurfit-Stone Container
Corporation's RFID development and testing program.  We are committed to
offering RFID enabled packaging solutions to our CPG customers," said
Dr. Joseph LeBlanc, vice-president, research and development, Smurfit-Stone
Container Corporation.
    "Speed and flexibility continue to be crucial for RFID tag assembly and
converting process technology in the supply chain," said Tony Sabetti,
director of UHF/Retail Supply Chain, Texas Instruments RFID Systems. "By
staying focused on these two basic attributes for our strap technology, we'll
continue to introduce innovations for packaging and smart label solutions that
provide automation and scalability for CPGs deploying Gen 2 implementations."
    Texas Instruments Tag-it(TM) EPC Gen 2 Straps consist of an integrated
circuit and two conducting pads, which are connected to a conductive antenna
printed on packaging materials or on the face of an adhesive label. Available
in a dense, continuous reel-to-reel format for integration into packaging and
label conversion production processes, TI's RFID Gen 2 straps provide
increased flexibility and are designed for efficient high-speed, high-volume
production.
    For more information on TI's RFID technology solutions, please visit
http://www.ti-rfid.com or call 1-800-962-RFID (7343) (North America) or
+1 214-567-RFID (7343) (International).

    About Texas Instruments
    Texas Instruments is the world's largest integrated manufacturer of radio
frequency identification (RFID) transponders and reader systems.  Capitalizing
on its competencies in high-volume semiconductor manufacturing and
microelectronics packaging, TI is a visionary leader and at the forefront of
establishing new markets and international standards for RFID applications.
For more information, visit the Web site at http://www.ti.com/rfid .
    Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers' real world signal processing requirements.
In addition to Semiconductor, the company's businesses include Sensors &
Controls, and Educational & Productivity Solutions. TI is headquartered in
Dallas, Texas and has manufacturing, design or sales operations in more than
25 countries. Texas Instruments is traded on the New York Stock Exchange under
the symbol TXN. More information is located on the World Wide Web at
http://www.ti.com .

    About Smurfit-Stone Container Corporation
    Smurfit-Stone Container Corporation is the industry's leading integrated
manufacturer of paperboard and paper-based packaging. Smurfit-Stone is a
leading producer of containerboard, including white top linerboard and
recycled medium; corrugated containers; point-of-purchase displays; multiwall
and specialty bags; and clay-coated recycled boxboard; and is one of the
world's largest collectors and marketers of recovered fiber. In addition,
Smurfit-Stone is a leading producer of solid bleached sulfate, folding
cartons, flexible packaging, and labels. The company operates approximately
250 facilities, located primarily in the U.S., Canada and Mexico, and employs
approximately 35,000 people.

    Trademarks
    Tag-it is a trademark of Texas Instruments.  All other trademarks and
registered trademarks are property of their respective owners.


SOURCE Texas Instruments Incorporated; Smurfit-Stone Container
Corporation




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Related links:
  • http://www.ti.com
  • http://www.ti-rfid.com
  • http://www.ti.com/rfid
  • http://www.rfid-world.com/rfid06/default.asp
    Photo Notes:
    NewsCom: 
    http://www.newscom.com/cgi-bin/prnh/20010105/NEF016LOGO
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk,photodesk@prnewswire.com
    CONTACT:
    Ellen Zeidler of Texas Instruments RFid
    Systems, +1-214-567-4092, or ezeidler@ti.com ; or Eric Seymour of
    Bridgeman Communications, +1-617-742-7270, or eric@bridgeman.com
    , for Texas Instruments Incorporated; or Lisa Esneault of
    Smurfit-Stone Container Corporation, +1-312-580-3571, or
    lesneault@smurfit.com