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Reliv International, Inc. Reports Record Net Sales and Earnings for 2006

  Fourth-quarter sales rise 4 percent, earnings increase nearly 12 percent
                  Compared to fourth-quarter 2005 results

    CHESTERFIELD, Mo., Feb. 28 /PRNewswire-FirstCall/ -- Reliv
International, Inc. (Nasdaq: RELV), a developer, manufacturer and marketer
of proprietary nutritional supplements, today reported record net sales and
earnings for 2006. Net income increased 5 percent from $7.5 million to $7.9
million, and diluted earnings per share rose 2 percent, from $0.46 to $0.47
for the year.
    Net sales were $117.5 million, a 3.4 percent increase over 2005 net
sales. U.S. sales rose 3.2 percent and international sales increased 6.1
percent in 2006 compared to 2005.
    For the fourth quarter, net sales were $28.6 million, compared to $27.5
million in the fourth quarter of 2005, an increase of 4.2 percent.
Fourth-quarter net income rose 11.7 percent to $2.0 million from $1.8
million; on a diluted per share basis, earnings rose to $0.12 from $0.11
compared to the fourth quarter of 2005.
    "Our proprietary nutritional supplements, outstanding business
opportunity and a disciplined system to help distributors expand their
businesses led us to improved performance in 2006, and we believe that
they'll lead to further growth in 2007," said Robert L. Montgomery,
chairman, chief executive officer and president of Reliv.
    "I'm pleased with the growth in 2006, but our goal is to return to
double-digit growth in both net sales and earnings," Montgomery said. "A
promising development in the fourth quarter was the increase in new
distributor signups," he added.
    Worldwide, new distributor signups in the fourth quarter increased 3
percent compared to the same quarter of 2005. Signups in the U.S. also
increased in the fourth quarter. Both the Australia/New Zealand and United
Kingdom/Ireland regions reported increased sponsorships for the year.
    For the full year, however, Reliv's distributor count was flat compared
to year-end 2005 with 64,960 distributors, while the total number of Master
Affiliates rose to 18,370, a 3 percent increase compared to the 2005
figure.
    "I see several positive factors for Reliv as we enter 2007," Montgomery
said. "First, early indications are that the momentum in new signups from
the fourth quarter seems to be continuing into the first quarter of 2007.
Second, sales of our Slimplicity Weight Loss System have been encouraging
since its launch in early February," he said.
    "A third factor is our strengthening international sales," Montgomery
said. "In the fourth quarter of 2006, Reliv's net sales in non-U.S. markets
rose approximately 15 percent compared to the fourth quarter of 2005, with
all markets reporting an increase in net sales," he said.
    "Continued growth in those markets is important to maintain Reliv's
positioning in the wellness and direct selling industries, both of which
are expanding globally," Montgomery said.
    Reliv will host a conference call to discuss fourth-quarter and
full-year 2006 earnings with investors at 1:00 p.m. Eastern Time on Feb.
28, 2007. The dial-in number for investors is 866-271-6130. The participant
passcode is 20333285. To register, please call in 15 minutes prior to start
of the call. A replay of this call will be available for one week by
telephone from 3:00 p.m. Eastern by calling 888-286-8010 and using the
passcode 46226584. A live web cast of this call will be available through
the Investor Relations section of Reliv's Web site,
http://www.reliv.com/us/investor. An online archive of the broadcast will
be available on Reliv's Web site in the Investor Relations section 24 hours
after the call concludes.
    Reliv International, Inc., based in suburban St. Louis, Mo., develops,
manufactures and markets a proprietary line of nutritional supplements
addressing basic nutrition, specific wellness needs, weight management and
sports nutrition. Reliv sells its products through an international network
marketing system of approximately 65,000 independent distributors.
Additional information about Reliv International, Inc. can be obtained on
the Web at http://www.reliv.com.
    Statements made in this release that are not historical facts are
"forward-looking" statements (as defined in the Private Securities
Litigation Reform Act of 1995) that involve risks and uncertainties and are
subject to change at any time. These forward-looking statements may
include, but are not limited to, statements containing words such as "may,"
"should," "could," "would," "expect," "plan," "anticipate," "believe,"
"estimate," "predict," "potential," "continue," or similar expressions.
    Factors that could cause actual results to differ are identified in the
public filings made by Reliv' with the Securities and Exchange Commission.
More information on factors that could affect Reliv's business and
financial results are included in its public filings made with the
Securities and Exchange Commission, including its Annual Report on Form
10-K and Quarterly Reports on Form 10-Q, copies of which are available on
Reliv's web site, http://www.reliv.com.
                       -- FINANCIAL HIGHLIGHTS FOLLOW -



    Condensed Consolidated Balance Sheets

                                               December 31,      December 31,
                                                      2006              2005
                                                (Unaudited)         (Audited)

    Assets
    Current assets:
     Cash and cash equivalents                  $9,332,810        $5,653,594
     Short-term investments                      7,864,000                 -
     Accounts and notes receivable, less
      allowances of $6,200 in 2006 and
      $39,700 in 2005                              669,379           775,623
     Accounts due from employees and
      distributors                                 223,246           152,760
     Inventories                                 4,778,221         5,584,456
     Other current assets                        1,977,522         1,692,568
    Total current assets                        24,845,178        13,859,001

    Other assets                                 2,639,537         1,626,330
    Accounts due from employees and
     distributors                                  362,959           355,651

    Net property, plant and equipment            9,434,546        10,140,441

    Total assets                               $37,282,220       $25,981,423



    Liabilities and stockholders' equity

    Total current liabilities                   $8,615,256        $9,895,260
    Long-term debt, less current
     maturities                                          -         2,211,065
    Other non-current liabilities                  933,113         1,310,270

    Total stockholders' equity                  27,733,851        12,564,828

    Total liabilities and stockholders'
     equity                                    $37,282,220       $25,981,423



    Consolidated Statements of Operations

                      Three months ended December 31,  Year ended December 31,
                                2006         2005          2006          2005
                          (Unaudited)  (Unaudited)   (Unaudited)     (Audited)

    Product sales        $25,685,242  $24,629,035  $105,497,420  $102,045,383
    Handling & freight
     income                2,958,093    2,855,514    11,969,737    11,519,781
    Net sales             28,643,335   27,484,549   117,467,157   113,565,164

    Costs and expenses:
     Cost of products
      sold                 4,763,607    4,735,786    19,519,904    19,264,347
     Distributor
      royalties and
      commissions         11,419,767   10,971,521    47,127,026    45,479,062
     Selling, general and
      administrative       9,553,099    8,729,059    38,716,529    36,348,526
    Total costs and
     expenses             25,736,473   24,436,366   105,363,459   101,091,935

    Income from
     operations            2,906,862    3,048,183    12,103,698    12,473,229

    Other income (expense):
     Interest income         212,475       48,290       692,595       238,473
     Interest expense         (2,728)     (50,886)      (50,156)     (313,329)
     Other income             74,727      127,230       256,966       101,043
    Income before income
     taxes                 3,191,336    3,172,817    13,003,103    12,499,416
    Provision for income
     taxes                 1,168,000    1,362,000     5,105,000     4,978,000

    Net income            $2,023,336   $1,810,817    $7,898,103    $7,521,416

    Earnings per common
     share - Basic             $0.12        $0.11         $0.48         $0.47
    Weighted average
     shares               16,686,000   15,580,000    16,465,000    15,885,000

    Earnings per common
     share - Diluted           $0.12        $0.11         $0.47         $0.46
    Weighted average
     shares               16,812,000   15,901,000    16,727,000    16,388,000

    Cash dividends
     declared per common
     share                    $0.050       $0.040        $0.100        $0.075



    Net sales by Market
    (in thousands)

                             Three months ended December 31,       Change From
                                  2006              2005           Prior Year

                           Amount % of sales   Amount  % of sales  Amount  %

    United States          25,408     88.7%    24,669    89.8%      739   3.0%
    Australia/New Zealand     695      2.4%       649     2.4%       46   7.1%
    Canada                    403      1.4%       377     1.4%       26   6.9%
    Mexico                    423      1.5%       370     1.3%       53  14.3%
    United Kingdom/Ireland    320      1.1%       205     0.7%      115  56.1%
    Philippines               595      2.1%       522     1.9%       73  14.0%
    Malaysia/Singapore        508      1.8%       491     1.8%       17   3.5%
    Germany                   291      1.0%       202     0.7%       89  44.1%

    Consolidated Total     28,643    100.0%    27,485   100.0%    1,158   4.2%



    Net sales by Market
    (in thousands)

                                  Year ended December 31,          Change From
                                  2006               2005          Prior Year

                           Amount  % of sales  Amount  % of sales  Amount  %

    United States         105,784     90.0%    102,549   90.3%   3,235    3.2%
    Australia/New Zealand   2,550      2.2%      2,215    2.0%     335   15.1%
    Canada                  1,638      1.4%      1,668    1.5%     (30)  -1.8%
    Mexico                  1,433      1.2%      1,608    1.4%    (175) -10.9%
    United Kingdom/Ireland  1,235      1.1%        846    0.7%     389   46.0%
    Philippines             2,198      1.9%      2,328    2.0%    (130)  -5.6%
    Malaysia/Singapore      1,805      1.5%      2,031    1.8%    (226) -11.1%
    Germany                   824      0.7%        320    0.3%     504  157.5%

    Consolidated Total    117,467    100.0%    113,565  100.0%   3,902    3.4%
    The following table sets forth, as of December 31, 2006 and 2005, the
number of our active distributors and Master Affiliates and above. The
total number of active distributors includes Master Affiliates and above.
We define an active distributor as one that enrolls as a distributor or
renews its distributorship during the prior twelve months. Master
Affiliates and above are distributors that have attained the highest level
of discount and are eligible for royalties generated by Master Affiliates
and above in their downline organization. Growth in the number of active
distributors and Master Affiliates and above is a key factor in continuing
the growth of our business.
    Active Distributors and Master Affiliates and above by Market

                   As of 12/31/2006    As of 12/31/2005      Change in %
                            Master               Master              Master
                           Affiliates           Affiliates         Affiliates
                   Active     and     Active       and     Active     and
               Distributors  Above  Distributors  Above  Distributors Above

    United States  52,880  16,580        52,040  15,840      1.6%    4.7%
    Australia
     /New Zealand   2,460     300         2,410     250      2.1%   20.0%
    Canada          1,170     180         1,210     210     -3.3%  -14.3%
    Mexico          1,130     240         1,630     310    -30.7%  -22.6%
    United Kingdom
     /Ireland         910     160           750     100     21.3%   60.0%
    Philippines     3,430     370         4,070     490    -15.7%  -24.5%
    Malaysia
     /Singapore     2,560     410         3,250     590    -21.2%  -30.5%
    Germany           420     130           120      50    250.0%  160.0%

    Consolidated
     total         64,960  18,370        65,480  17,840     -0.8%    3.0%


SOURCE Reliv International, Inc.




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    CONTACT:
    Steven D. Albright, Chief Financial Officer,
    +1-636-733-1305, or Fred A. Nielson, Investor Relations,
    +1-636-733-1314, or Barry Murov, Corporate Communications,
    +1-636-733-1303, all of Reliv International, Inc.