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TheFind.com Launches 'Find Similar Items' Tool That Allows Shoppers To Organize Millions of Products Into Custom Catalogs

     One-click feature returns targeted results of related products and
                      customizes the search experience

    MOUNTAIN VIEW, Calif., Feb. 28 /PRNewswire/ -- TheFind, Inc.
(http://www.thefind.com) today launched "Find Similar Items" a tool that provides
further personalization to the daunting task of searching the Internet for
products. The new feature gives users the power to easily discover items
that are similar to products they've already found which match their
personal style and taste. There's no longer a need to visit multiple sites
or type multiple keywords, and the product results can be viewed
side-by-side in an organized fashion.
    "TheFind.com always listens to its customers when building new
features, and our customers like to shop efficiently," said Siva Kumar,
co-founder and CEO of TheFind.com. "'Find Similar Items' was born out of
the need for shoppers to quickly hone in on products they like, without
having to continuously devise new and creative ways to describe products
using complex search terms. We are giving shoppers the power to shop the
entire Web while simultaneously narrowing in on products that suit each
shopper's personal taste and style."
    The "Find Similar Items" feature will help shoppers quickly sift
through the more than 500,000 stores and 150 million products indexed by
TheFind.com. For example, the search term "women's pumps" returns over
77,000 women's pumps. Using the new feature, a shopper in the market for
"platform peep-toe pumps" simply clicks on the "Find Similar Items" button
next to a favored search result, and TheFind.com returns just over 6,000
similarly-styled shoes. The corresponding lists of top brands and top
styles also adjust accordingly. "Find Similar Items" gives shoppers the
ability to quickly refine their search results and enjoy the discovery
process of shopping for lifestyle goods such as home and garden, apparel,
accessories, and children's products.
    About TheFind.com
    TheFind.com debuted in October 2006 as a discovery shopping search
engine that delivers a comprehensive, relevant and visually compelling
shopping experience optimized for lifestyle products. Unlike traditional
comparison shopping sites, TheFind.com provides the largest product
selection emphasizing leading styles, brands and stores and the ability to
browse and search for similar items. TheFind.com crawls the entire Web,
using its "Product Ranking Engine" technology to rank more than 150 million
products from more 500,000 stores based on market supply and demand
indicators. The result is that any search will return custom-catalog
results where consumers can search-to-browse and intelligently navigate the
web's massive product offerings. TheFind.com, headquartered in Mountain
View, Calif., is backed by the leading venture capital firms Redpoint
Ventures and Lightspeed Venture Partners. For more information, visit
http://www.thefind.com.


SOURCE TheFind.com




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Related links:
  • http://www.thefind.com/
    CONTACT:
    Hillary Houser of Sparkpr, +1-415-321-1877,
    or hillary@sparkpr.com, for TheFind.com