- Fans Can Play Along and Manage Their Fantasy Team During Live NBA Game
                                Broadcasts -

    SAN FRANCISCO, Feb. 28 /PRNewswire/ -- AirPlay, the company producing
live multiplayer television events, today announced the launch of NBA
AirPlay Live, the first real-time interactive wireless NBA fantasy game,
presented by Toyota. Basketball fans will be able to join in the action and
compete against other players during live NBA game broadcasts for the
remainder of the 2006-07 season.
    Beginning today, NBA fans can utilize their mobile phones to select and
manage a five-man roster of NBA players participating in any live game they
plan to watch. Throughout the live NBA broadcast, fans will be able to
substitute players in and out of the game and will earn points as their
fantasy roster performs on the court -- all in real-time.
    "NBA AirPlay Live offers fans the ultimate in-game experience with real
players, real action, all in real-time," said Morgan Guenther, chairman and
CEO of AirPlay. "This new and exciting game continues to break the existing
viewing paradigm by merging the live action and intensity on the court,
with the connectivity and community of wireless."
    During the live broadcast, fans playing NBA AirPlay Live will have the
opportunity to answer NBA trivia questions and can follow the ever shifting
leader board to see how they stack up against other players in the national
AirPlay community. Fans will also have the option to host private parties
with their friends or take on a competitor head-to-head.
    "NBA fans are active, wired and always looking for new ways to interact
with their favorite teams and players," said Steve Hellmuth, Senior Vice
President of Operations and Technology for NBA Entertainment. "NBA AirPlay
Live will deliver a unique experience that will allow our fans to further
connect with our live NBA game broadcasts."
    The new real-time fantasy game, which will be available through select
mobile carriers, will provide fans with an opportunity to play certain
games against NBA players, celebrities, and compete in tournaments for
prizes and enter weekly sweepstakes.
    NBA AirPlay Live can be accessed on the AirPlay TV platform. For more
information and to receive a free trial of NBA AirPlay Live, fans can text
"getairplay" to MYNBA or visit NBA.com.
    *Standard text messaging and rates apply.
    About AirPlay
    AirPlay creates and produces live TV competitions and events that
consumers can join right from their mobile phone. Merging 110 million US
television households with 200 million mobile handsets, AirPlay offers
consumers a fun and unique way to interact with live television while
competing against their friends, family or a national television audience.
For its wireless and television industry partners, AirPlay offers a
proprietary platform and service infrastructure, which enables incremental
revenue streams without partner capital investment. Led by a dynamic team
of experienced technology executives, AirPlay is backed by QUALCOMM,
Motorola, Redpoint Ventures, JK&B Capital and ONSET Ventures. For more
information about the company, please go to http://www.airplay.com.

Link to this page:

  

http://www.NBA.com
CONTACT:
Media, Tara Wagner of SutherlandGold Group,
+1-917-509-5399, tara@sutherlandgold.com

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