Non-Profit Consortium of IT Companies Formed to Address Power and Cooling
Issues in the Data Center; APC to Provide Leadership & Technical Expertise
on Data Center Efficiency
WEST KINGSTON, R.I., Feb. 28 /PRNewswire-USNewswire/ -- APC today
announced that the company is a founding member of The Green Grid, a newly
formed global consortium of information technology (IT) specialists
dedicated to developing and promoting energy efficiency for data centers
and information service delivery. APC's participation in The Green Grid
further enforces the company's commitment to the management of energy and
power usage in the data center. APC will provide significant technical
expertise garnered from APC's extensive history as a leader in critical
data center infrastructure.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031003/NEAPCLOGO )
According to a recent study by Lawrence Berkeley National Laboratory,
the rapid increase in server usage in the U.S. and worldwide has led to a
significant spike in data center energy consumption. The study showed that
in the U.S., the power consumption for servers and data center-related
equipment was equivalent to about five 1,000-megawatt power plants, while
worldwide, the electricity consumption for the servers was equivalent to 14
power plants. The total electric bill to operate those servers and related
infrastructure equipment was $2.7 billion in the United States and $7.2
billion worldwide.(*) To curb this ever-increasing consumption of energy,
new strategies for software, infrastructure and education need to be
formulated. Thus, the companies forming The Green Grid are all collectively
committed to driving new user-centric metrics, technology standards, and
best practices for use by data center managers worldwide.
"Advancements in the use of new technologies focused on delivering
greater useful computing output to meet varied consumer and industry
demands are placing more energy demands on the data center than ever
before," said Neil Rasmussen, senior vice president and chief technical
officer, APC. "APC has been a longstanding proponent of a more energy
efficient environment in the data center, offering its InfraStruXure(R)
architecture as one potential solution to address power and cooling issues.
By lending our expertise and leadership to The Green Grid since the very
beginning, we hope to continue to advance the discussion of achieving
greater energy efficiency, while meeting the dramatic increases in
computing demand in consideration of the rising power costs and energy
consumption that are placing a major strain on organizations and the
environment."
APC joins several organizations within The Green Grid representing
critical segments of the data center eco-system. APC serves on The Green
Grid board of directors, along with other companies including AMD, Dell,
Hewlett- Packard, IBM, Intel, Microsoft, Rackable Systems, SprayCool, Sun
Microsystems, and VMware.
The official charter of The Green Grid calls upon IT industry leaders
to increase power efficiency in data centers across the globe. The group
aims to develop meaningful, platform-neutral standards, measurement
methods, processes and new technologies to improve energy efficient
performance of global data centers and plans on working with leaders of the
IT community to ensure these specifications and metrics fit their
requirements.
About APC
APC, a leading provider of global, end-to-end solutions for real-time
infrastructure, recently combined with MGE UPS SYSTEMS to form the Critical
Power and Cooling Services business unit of Schneider Electric. Founded in
1981, APC's comprehensive products and services for home and corporate
environments improve the availability, manageability and performance of
sensitive electronic, network, communication and industrial equipment of
all sizes. APC offers a wide variety of products for physical
infrastructure including InfraStruXure(R), its revolutionary architecture
for on-demand data centers, as well as physical threat management products
through the company's NetBotz division. These products and services help
companies increase the availability and reliability of their IT systems.
For more information on APC or MGE, please visit APC-MGE.com. All
trademarks are the property of their owners.
About The Green Grid
The Green Grid is a global consortium of companies dedicated to
advancing energy efficiency in data centers and computing ecosystems. The
Green Grid does not endorse any vendor-specific products or solutions, and
will seek to provide industry-wide recommendations on best practices,
metrics and technologies that will improve overall data center energy
efficiencies. Membership is open to companies interested in data center
operational efficiency at the Contributing or General Member level.
Additional information is available at http://www.thegreengrid.org.
(*) "Estimating Total Power Consumption by Servers in the U.S. and the
World"
Jonathan G. Koomey, Ph.D.
Staff Scientist, Lawrence Berkeley National Laboratory and Consulting
Professor,
Stanford University
February 15, 2007
For more information contact:
Media:
Chet Lasell, director, public relations - North America, 800-788-2208,
ext. 2693, chet.lasell@apcc.com
SOURCE APC
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Related links:
http://www.apc.com
http://APC-MGE.com http://www.thegreengrid.org
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20031003/NEAPCLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
http://www.prnewswire.com/comp/046187.html/
CONTACT:
Chet Lasell, director, public relations -
North America of APC, +1-800-788-2208, ext. 2693, or
chet.lasell@apcc.com
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