Model of Multiple, Nationwide Events Designed to Increase Marketers'
Insights, Interaction with MTVN's Multiplatform Brands, Consumer Research
and Creative Solutions
NEW YORK, Feb. 28 /PRNewswire-FirstCall/ -- MTV Networks (MTVN), a unit
of Viacom (NYSE: VIA and VIA.B), today announced its new presentation model
for the Upfront and the 2007 selling season, a series of interactive ad
sales events held throughout the year that reflect the marketplace's
continued evolution to a year-round selling model. Rolling out in four
phases across the calendar year, the events will offer marketers news on
programming initiatives, targeted forums for consumer research, creative
solutions and strategic ideas on changes in consumer trends and behavior.
The event series will feature: MTVN roadshows and individual client
meetings in the spring, previewing new programming content and initiatives
across all platforms from the company's leading brands; MTVN "Digi-Tour"
events also in the spring, offering clients total immersion in the
multiplatform experiences the company creates across its brands; three
demo-specific summits in the early fall, each focusing on consumer research
and trends; and a strategy summit in the fall held exclusively for chief
marketing officers.
"Launching this next-generation model is a strategic shift in how we
work with our marketing partners to show vital research and insight into
our shared consumers," said Judy McGrath, Chairman and CEO, MTVN. "This new
model will allow us to better share how our fans interact with our content
across platforms, enabling our marketing partners to get closer to our
brands, to our content, to our audiences in ways that are customized to
meet their needs."
"We believe this new model will enable deeper learning and a higher
level of attention to customized marketing solutions," said Hank Close,
President, U.S. Advertising Sales, MTVN. "It's a 52-week-a-year idea
marketplace, and we get that. We've listened to our clients and are
creating a new environment for solution sharing. We look forward to
engaging with our agencies and clients in a new, more productive way."
The four phases of the event series rolling out this year include:
Brand Roadshows and Client Meetings:
The event series will kick off this spring with roadshow presentations
for the company's brands, including MTV, VH1, CMT, and TV Land, and
individual client meetings held by COMEDY CENTRAL, Spike TV, and CMT. Each
event will preview upcoming marketing and programming initiatives for all
platforms, while inviting marketers to explore new ways to reach the
company's targeted audiences on every available screen.
Nickelodeon, the number-one kids' brand for 12 years running, has
already launched its series of roadshows presentation that share the
brand's extensive consumer research on kids and families. Nickelodeon will
also hold its own Upfront Kids and Family event on March 8th in New York
City. MTV hits the road in March with a presentation taking partners into
its long-standing connection with its highly targeted audience of young
adults.
The TV Land presentation on March 23rd in New York, NY, will highlight
that brand's ever-expanding reach with the sizeable Baby Boomer audience
through its original and acquired programming. VH1's roadshow will be
modeled after its popular "Best Week Ever" program, and is designed to help
clients develop customized marketing solutions.
MTVN Digi-Tours:
Also in the spring, MTVN will hold Digi-Tours, a week-long series of
events offering clients total immersion in the multiplatform experiences
the company creates across its brands. The Digi-Tours events will include
content and technology demonstrations with small groups of clients and
agencies.
Demo Summits:
In early fall, MTVN will produce three demo-specific research summits
providing deep dives into current consumer behaviors and attitudes across
the targeted demos MTVN serves across its multiplatform portfolio.
These interactive events will give clients access to the proprietary
research MTVN continually conducts, focusing specifically on:
* Young Adults, whom the company connects to through the MTV brands (MTV,
MTV2, MTV Tres, mtvU), The N and Quizilla;
* Kids and Family, which the company reaches through brands including
Nickelodeon, Nick Jr., Noggin, AddictingGames.com, Shockwave, Neopets
and ParentsConnect;
* Men/Adults, where MTVN is building increased scale through properties
including CMT, COMEDY CENTRAL, Spike TV, TV Land, Xfire,
AddictingClips.com, Atom Films and GameTrailers.com.
Chief Marketing Officer Summit:
The company's year-long ad sales event series will culminate in the
fall with a summit held exclusively for chief marketing officers. The event
will bring MTVN's top clients together to discuss strategic models for
collaboration, major consumer trends, and the future of marketing and
advertising.
MTV Networks continues to build the premier portfolio of targeted
global entertainment communities, with brands engage, empower and connect
diverse audiences through culturally relevant creative content and unique
experiences across every platform. With 135 channels and more than 200
interactive properties worldwide, the company continues to connect with
highly targeted audiences across multiple platforms. MTV is the World's
Most Valuable Pure Media Brand for the 7th year in a row, according to the
Interbrand/Business Week 2006 survey, "The World's Most Valuable Brands."
Nickelodeon has remained the number-one-rated basic cable network for more
than 12 years. COMEDY CENTRAL is the number-one-rated basic cable network
in primetime among men ages 18-24 for the third straight year.
MTVN currently has 32 broadband sites and 142 websites in live
deployment globally. The company is the world's leading producer of mobile
video content, publishing more than 600 clips and 30 hours of video per
month in the United States alone, across all major carriers and leading
MVNOs. MTVN also has made its content readily available for download to own
through deals with AOL, Amazon, Apple, Google and Microsoft's Xbox 360.
From the combination of MTVN's own web sites and its acquired businesses,
the company registered more than 40 million unique users in December 2006,
and ranked as the number-one online entertainment destination and the 10th
most popular overall destination on the Web (comScore Media Metrix December
2006, U.S. only).
About MTV Networks and Viacom
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with 135 channels worldwide, owns and operates the
following television programming services -- MTV: MUSIC TELEVISION, MTV2,
VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV,
CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL
SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these
networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
200 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
Viacom is a leading global entertainment content company, with
prominent and respected brands in focused demographics. Engaging its
audiences through television, motion pictures and digital platforms, Viacom
reaches its audiences wherever they consume content. Viacom's leading
brands include the multiplatform properties of MTV Networks, including MTV,
VH1, Nickelodeon, Nick at Nite, COMEDY CENTRAL, CMT: Country Music
Television, Spike TV, TV Land, Logo and more than 135 networks around the
world, as well as digital assets such as Neopets, Xfire and Atom
Entertainment; BET Networks; Paramount Pictures; Paramount Home
Entertainment; DreamWorks; and Famous Music. More information about Viacom
and its businesses is available at http://www.viacom.com.
SOURCE MTV Networks
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Related links:
http://www.mtv.com
http://www.viacom.com
CONTACT:
Lauren Hurvitz, +1-212-846-8036,
lauren.hurvitz@mtvstaff.com, or David Bittler, +1-212-846-5263,
david.bittler@mtvstaff.com, both of MTV Networks
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