NEW YORK, Feb. 28 /PRNewswire/ -- It's shopping as a full-contact
sport. And the women who take part in the "Running of the Brides" at
Filene's Basement in New York wouldn't have it any other way.
The latest bargain stampede takes place Friday, February 29 at Filene's
Basement in Union Square. Many brides-to-be and their helpers literally
pounce on dresses priced from $249-$699 that might otherwise cost as much
as $10,000.
"We promise our vendors that we won't reveal the labels, but I can say
that these are well-known names featured regularly on the pages of popular
brides' magazines," said Anna Podore, the Basement's wedding gown buyer.
Which is why, when the doors open, there is a mad dash to the racks -- held
up by store employees so they don't topple -- and those racks are usually
stripped bare in under a minute. Then it's time for the women to strip --
down to leotards, sports bras or even underwear -- to try on the gowns
right on the sales floor.
If it doesn't quite fit, a seamstress can do the trick, and the bride
can still come out way ahead. But what happens if a petite bride found she
pounced on a size 14 dress in pink chiffon instead of a size 4 in white
satin? That's when the real fun begins, as the women start bartering to
find the right designer or size. It's a ritual that turns Filene's Basement
into an old- fashioned bazaar.
Filene's Basement is at 4 Union Square South in Manhattan. The sale
hours are 8:00am to 10:00pm. Checks, credit cards and cash are accepted;
all sales are final. For more information go to http://www.filenesbasement.com and
click on "Bridal Event."
CONTACT: Patricia (Pat) Boudrot
617-680-3485 or 617-348-7273
SOURCE Filene's Basement
 back to top
Related links:
http://www.filenesbasement.com/
CONTACT:
Patricia (Pat) Boudrot, +1-617-680-3485 or
+1-617-348-7273
|
