Company's technology vastly improves the way online video is compressed,
delivered and measured
NEW YORK, Feb. 28 /PRNewswire/ -- Dragonfly(R), an Internet video
distribution provider, announced it has closed over $3 million in funding
to date from a group of strategic individual investors. Dragonfly is using
this investment to enhance its world-class multimedia content delivery
network. In the coming months, the company will be looking to build out its
partner network in an effort to more quickly integrate and monetize
high-quality HD video into additional portals and platforms.
Dragonfly's investment comes at a time when the online video market is
exploding. With the streaming video market estimated at $1.38 billion in
2007 and growing, bringing affordable, turnkey video solutions to market is
a high priority among businesses looking to take advantage of this
fast-growing market. Recognizing that higher-quality video content is going
to create deeper revenue streams, companies are looking for video solutions
that are easy to produce, optimize, manage and monetize.
Additionally, the model for video distribution is changing too as more
businesses opt out of using traditional low-res YouTube-like videos and
turn to higher-quality videos. With the goal of keeping viewers engaged on
Web sites for longer periods of time, these businesses are seeing that the
stickiness of better quality keeps viewers engaged longer and thereby
increases revenue streams.
Previously, the primary drawback of producing high-quality, long-form
video online was the often cost-prohibitive expense of building out a video
network to showcase these videos. Using Dragonfly's flagship product, Movie
Maker(R), companies can publish, track, monetize and analyze video on their
Web sites using Dragonfly's turnkey, low-cost platform. With Dragonfly,
businesses don't have to invest in expensive video networks, so they can
quickly and affordably bring fresh content to market. Dragonfly is also
working with its partner network to create video portals for trade
associations looking to bring their membership together on the Web for
revenue sharing opportunities.
Guy Nouri, founder and CEO of Dragonfly, as well as an early pioneer in
video technology, explained that in this frenzied video environment where
content providers are eager to get high-quality video streamed to viewers,
video quality, performance, viewer analytics and affordability are "make or
break" components in a delivery strategy.
"Not only is the market growing dramatically, but there's a seminal
transformation underway today as content providers look to improve the
online viewer experience by featuring their content in full screen HD," he
said. "With Dragonfly's technology, we are improving video quality on any
device and wrapping in advanced analytics and metrics at an affordable
price. For the mid-tier business market, this is a significant advancement.
Our customers have access to high-quality, full screen, HD video without
spending millions of dollars on a video network."
Dragonfly Movie Maker gives companies superior control, tools,
management and analytical capabilities to deal with the technical
complexities associated with moving large media libraries onto the
Internet.
Dragonfly Movie Maker Feature Highlights:
Easy player configurability
Create players in any size, any shape and with any combination of
features such as thumbnails, channel lists and communication trays. The
communication tray may be configured to include embed buttons with flexible
site messaging enabled.
Archived content is easily delivered to new audiences
Embed Movie Maker in a Web page as an 'iframe,' as a single line embed
or as a standard Flash object, which allows Dragonfly content to be used in
most blogs, any Web page, eBay listings and social network pages such as
MySpace and Facebook.
Highly flexible profiles
Multiple profiles can easily be configured to display content created
for one Dragonfly site in different configurations and in different places.
Through profiles you can feature channels on separate sites when it is
appropriate to highlight specific video information. For example, when a
magazine's breaking news includes a story regarding a prominent figure, the
associated video interview can be offered to enhance the Web viewer
experience.
Full spectrum video including HD
Full spectrum video qualities and resolutions are supported including
HD. Dragonfly is able to optimize the quality of the video output by
adjusting the resolution and bitrate among other parameters.
Drag and drop user definable content
Interfaces with fully brandable and embeddable widgets, based upon the
Yahoo! widget engine. This allows easy drag and drop creation of Dragonfly
sites for user generated content.
Easily supported channels
Multiple content formats such as slides, video and audio are supported.
Multiple videos may be included on a single channel with audio
automatically ramping down to allow video audio track to play prominently.
Comprehensive reporting and analytics
Comprehensive channel and slide analytics using Dragonfly's Vunit(TM)
measurement system provide for real-time tracking in 10-second increments.
Dragonfly Movie Maker is commercially available and shipping.
About Dragonfly
Dragonfly is an Internet video delivery solution provider that enables
businesses to build new revenue and retention programs around full-spectrum
streaming HD video with advanced analytics. Dragonfly is vastly improving
the way online video is compressed, delivered and measured, enabling
mid-sized companies to deliver high-quality video at budget-friendly
prices. With Dragonfly's comprehensive offerings, companies can deliver and
customize high- quality, full-screen, full-length video with no delays or
interruptions. The company's advanced analytics measure advertising streams
in 10-second increments. Dragonfly customers include such companies as
American Business Media, Nielsen, Hilton Hotels, Nespresso (Nestle Group),
Fendi North America (LVMH), Star Trek New Voyages and The Wall Street
Reporter. Visit http://www.dragonfly.com for more information.
Dragonfly and Movie Maker are registered trademarks of Dragonfly, Inc.
All other product names are the property of their respective owners.
Sara Scavongelli
Davies Murphy Group, Inc.
781-418-2431
dragonfly@daviesmurphy.com
http://www.daviesmurphy.com
SOURCE Dragonfly
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Related links:
http://www.dragonfly.com
CONTACT:
Sara Scavongelli of Davies Murphy Group, Inc.
for Dragonfly, +1-781-418-2431, dragonfly@daviesmurphy.com
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