'Eyewitness News' Continues to Win Every News Race (5am, 6am, 12pm, 5pm,
6pm and 11pm) by a Comfortable Margin
NEW YORK, Feb. 28th /PRNewswire/ -- WABC-TV is New York's most watched
broadcast station in both Households and Adults 25-54 for the 39th
consecutive ratings survey period, delivering a 3.7 rating/9 share in DMA
Households, Monday-Sunday Sign-On to Sign-Off in Nielsen's February 2008
sweep, providing WABC-TV with a 48% lead over its nearest competitor. With
each rating point representing 73,920 Tri-State area TV households, Channel
7 attracts a larger audience than any other station in the nation.
WABC-TV leads the market in news broadcasts throughout the entire day,
beginning with the morning news race. WABC-TV's "Eyewitness News This
Morning" with Lori Stokes, Ken Rosato and Bill Evans dominates its
competition, beating its closest competitors at 5am (WNBC-TV & WPIX-TV) in
DMA Households. At 6am, WABC-TV tops its closest competitor (WNBC-TV) by
32% in DMA Households.
"Eyewitness News This Morning" is equally dominant among Adults 25-54,
where both its 5am and 6am editions deliver more viewers than any two
competitors combined.
At Noon, "Eyewitness News" with Lori Stokes, Ken Rosato and Bill Evans
is more than double its competition on WCBS-TV in DMA Households, and draws
more than twice as many Women 25-54 viewers.
WABC-TV's "Eyewitness News at 5pm" with Diana Williams, Sade Baderinwa
and Lee Goldberg, outdelivers 2nd-place WCBS-TV by +56% in DMA Households
and 136% among Adults 25-54. WABC-TV's rating among Adults 25-54 is higher
than the combined deliveries of WCBS-TV's "CBS2 News at 5," WNYW-TV's "Fox
News at 5" and WNBC-TV's "Newschannel 4 at 5."
"Eyewitness News" continues its domination at 6pm with the Mon-Fri
"Eyewitness News at 6pm" with Bill Ritter, Liz Cho, Lee Goldberg and Scott
Clark. WABC-TV tops closest competitor "CBS2 News at 6pm" by 84% in DMA
Households. Among Adults 25-54, WABC-TV delivers a higher rating than the
combined 6pm newscast deliveries of WCBS-TV, WNBC-TV and WNYW-TV. February
2008 marks the 50th consecutive ratings survey period that WABC-TV finished
an outright #1 in Households for M-F 6pm newscasts.
The Mon-Fri "Eyewitness News at 11pm" featuring Bill Ritter, Liz Cho,
Lee Goldberg and Scott Clark completes the overall weekday victory for
WABC-TV's "Eyewitness News" franchise. WABC-TV wins the 11pm Late News race
in DMA Households, beating 2nd-place WNBC-TV by 34%. WABC-TV is also #1
among Adults 25-54, topping WNYW-TV by 35%.
These margins of victory for WABC-TV at 11pm are all higher than in
February 2007, when WABC-TV topped WNBC-TV in DMA Households by 17%, and
beat WNYW-TV in Adults 25-54 by 13%.
On weekend mornings, "Eyewitness News" with Michelle Charlesworth, Phil
Lipof, Jeff Smith and Jessica Taff delivers the key Adult 25-54 demographic
better than any of its competitors. On Saturday, "EWN" from 6-8am posts a
1.3 A25-54 rating, 117% more than WCBS-TV's 6-7am newscast and more than
four times WNBC-TV's 6am newscast. On Sunday morning, the "EWN" combination
of 6- 8am and 9-10a delivers a 1.1 A25-54 rating, more than twice WCBS-TV's
Sunday morning 6-9am news programming and 83% more than WNBC-TV's 6-830am
news programming.
At 11pm on Saturday and Sunday nights, "Eyewitness News at 11pm,"
featuring Joe Torres, Sandra Bookman, Heidi Jones and Marvell Scott,
continues the dominance that WABC-TV and "Eyewitness News" demonstrate on
weekdays. WABC-TV outdelivers 2nd-place WNBC-TV by 33% in DMA Households
and by 41% among Adults 25-54.
On Mon-Fri 6:30-7pm, "ABC's World News" with Charles Gibson holds a
commanding lead over its network news competitors, with a Household rating
that is more than the combined deliveries of WNBC-TV's "NBC Nightly News"
and WCBS-TV's "CBS Evening News."
In Primetime, WABC-TV ranks a solid #2 behind WNYW-TV in both
Households and Adults 25-54 despite enduring a sweep without any of its key
Prime shows due to the writers' strike.
In the daytime hours, "Live with Regis and Kelly" joins WABC-TV's
syndicated programs "Rachael Ray", "Millionaire", "Oprah", "Jeopardy" and
"Wheel of Fortune" in continuing to be the #1 programs in their respective
time periods in Households and most key demographics, including Adults and
Women 25-54.
WABC-TV, Channel 7, is the ABC, Inc., Owned Television Station in New
York City.
Source: NY Nielsen LPM Live Only Overnights 1/31/08-2/27/08 & 2/1/07-
2/28/07.
WABC-TV HH RATING
Feb'08 Feb'08 % ADVANTAGE OVER
DMA HH RANK WCBS- WNBC- WNYW-
Program TV TV TV
RTG/SHR
Sign-on to
Sign-off M-Su 6:00-2:00am 3.7/9 #1 48% 61% 61%
Eyewitness News
This Morning
5am M-F 5:00-6:00am 1.8/11 #1 80% 64% 200%
Eyewitness News
This Morning
6am M-F 6:00-7:00am 3.3/14 #1 106% 32% 154%
Good Morning
America M-F 7:00-9:00am 3.6/12 #2 125% --- 157%
Live with
Regis and
Kelly M-F 9:00-10:00am 4.1/14 #1 413% 78% 486%
Rachael Ray M-F 10:00-11:00am 3.3/12 #1 450% 106% 450%
The View M-F 11:00am-12:00pm 4.5/16 #1 125% 543% 543%
Eyewitness News
at Noon M-F 12:00-12:30pm 5.1/17 #1 113% NA* 750%
Afternoon
Rotation M-F 12:00-4:00pm 2.6/9 #1 24% 136% 225%
Oprah Winfrey M-F 4:00-5:00pm 5.4/14 #1 29% 350% 200%
Eyewitness News
5pm M-F 5:00-6:00pm 6.4/14 #1 56% 276% 327%
Eyewitness News
6pm M-F 6:00-6:30pm 7.0/14 #1 84% 159% 367%
Eyewitness News
6pm M-Su 6:00-6:30pm 5.8/12 #1 61% 123% 314%
ABC's World News
Tonight M-F 6:30-7:00pm 7.3/14 #1 170% 121% NA*
Jeopardy! M-F 7:00-7:30pm 7.4/13 #1 111% 174% 311%
Wheel of Fortune M-F 7:30-8:00pm 6.8/12 #1 84% 134% 162%
Primetime M-Sa 8:00-11:00pm/
Su 7:00-11:00pm 5.5/9 #2 12% 28% ---
Eyewitness News
11pm M-F 11:00-11:35pm 6.7/12 #1 68% 34% 56%**
Eyewitness News
11pm M-Su 11:00-11:35pm 6.3/12 #1 62% 31% 54%**
*WNBC-TV does not air news at Noon; WNYW-TV does not air network news
** WNYW-TV Prime airs M-Sa 8-10pm/Su 7-10pm & Late News airs 10-11pm
Source: NY Nielsen LPM Live Only Overnights 1/31/08-2/27/08.
FINAL NIELSEN AVERAGES
FEB'08 FEB'07
DMA HH DMA HH
MON.- FRI. PROGRAMMING RTG/SHR RTG/SHR
WABC-TV M-Su 6am-2am 3.7/9 4.6/11
WCBS-TV M-Su 6am-2am 2.5/6 3.2/8
WNBC-TV M-Su 6am-2am 2.3/6 2.9/7
WNYW-TV M-Su 6am-2am 2.3/6 2.3/6
WPIX-TV M-Su 6am-2am 1.6/4 1.7/4
WWOR-TV M-Su 6am-2am 0.8/2 0.8/2
WABC Eyewtns News-Early 5-6am 1.8/11 2.0/12
WCBS CBS2 News Morning 5-6am 1.0/6 0.9/5
WNBC Today New York 1 5-6am 1.1/7 1.7/10
WNYW Good Day Wakeup 5-6am 0.6/4 0.7/4
WPIX CW11 Morning News 5-6am 1.1/7 1.0/6
WABC Eyewtns News-Morn 6-7am 3.3/14 3.5/16
WCBS CBS2 News Morning 6-7am 1.6/7 1.5/7
WNBC Today New York 2 6-7am 2.5/11 2.5/11
WNYW GDNY 1st Edition 6-7am 1.3/5 1.6/7
WPIX CW11 Morning News 6-7am 1.4/6 1.3/6
WABC Good Morning America 3.6/12 4.3/14
WCBS CBS Early Show 7 & 730am 1.6/5 1.3/4
WNBC Today Show 4.1/13 4.4/14
WNYW Good Day NY 1.4/5 2.1/7
WPIX CW11 Morning News 1.6/5 1.5/5
WABC Live with Regis and Kelly 9am 4.1/14 5.6/19
WABC Rachael Ray 10am 3.3/12 4.3/15
WABC The View 11am 4.5/16 4.8/17
WCBS ET/Insider 9am/9:30am 0.8/3 1.1/4
WNBC Today Show 2 9am 2.3/8 2.5/8
WNBC Today Show 3 10am 1.6/6 1.5/5*
WNBC Acc H/Crosswords 11am 0.7/2 0.6/2*
WNYW Morning Show 9am 0.7/2 0.8/3
WABC Eyewitness News at Noon 5.1/17 5.4/18
WCBS CBS2 News Noon 2.4/8 3.3/11
WNYW Fox 5 Live 11am 0.6/2 0.8/3
WABC Who Wants To Be A Millionaire 4.2/15 4.3/1
WNBC Martha 1pm 1.1/4 1.7/6*
WABC Oprah Winfrey 5.4/14 6.8/17
WCBS Judge Judy 4-5pm 4.2/10 3.9/10
WNBC Ellen 1.2/3 1.8/4
WCBS Dr Phil 3pm 2.6/8 3.4/10
WNBC Judge Joe Brown 3pm 1.3/4 1.5/4
WABC 5pm Eyewitness News 6.4/14 7.0/15
WCBS CBS2 News at 5 4.1/9 3.1/7
WNBC Newschannel 4 at 5 1.7/4 3.9/8
WNYW Fox5 News at 5 1.5/3 1.9/4
WABC 6pm Eyewitness News 7.0/14 7.6/15
WCBS CBS2 News at 6 3.8/8 3.2/6
WNBC NewsChannel 4 at 6 2.7/5 4.2/8
WNYW Fox5 News at 6 1.5/3 1.7/4
WABC ABC World News Tonight 7.3/14 7.7/15
WCBS CBS Evening News 2.7/5 3.1/
WNBC NBC Nightly News 3.3/6 4.9/9
WABC Jeopardy! 7.4/13 9.7/17
WABC Wheel of Fortune 6.8/12 8.4/14
WCBS Insider 3.5/6 4.0/7
WCBS Entertainment Tonight 3.7/6 4.6/8
WNBC NY Nightly News 2.7/5 4.1/7*
WNBC Access Hollywood 2.9/5 3.6/6
WNYW The Simpsons 1.8/3 2.7/5
WNYW Seinfeld 2.6/4 3.0/5
WWOR King of Queens 1.8/3 1.8/3
WWOR King of Queens 2.3/4 2.0/3
WPIX Two and a Half Men 3.2/6 2.0/4*
WPIX Family Guy 2.8/5 2.4/4*
WABC M-Su. Prime 5.5/9 7.2/11
WCBS M-Su. Prime 4.9/8 8.0/13
WNBC M-Su. Prime 4.3/7 5.1/8
WNYW M-Su Prime 8.6/14 7.2/11
WABC 11pm Eyewtns News M-F 6.7/12 7.0/13
WCBS CBS2 News at 11 M-F 4.0/7 5.3/10
WNBC NewsChannel 4 at 11 M-F 5.0/9 6.0/11
WABC 11pm Eyewtns News M-Su 6.3/12 6.5/12
WCBS CBS2 News at 11 M-Su 3.9/7 5.3/10
WNBC NewsChannel 4 at 11 M-Su 4.8/9 5.7/11
*denotes that a different show aired in the time period Source: NY Nielsen LPM Live Only Overnights 1/31/08-2/27/08 & 2/1/07-
2/28/07.
SOURCE WABC-TV
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Related links:
http://www.abc.com
CONTACT:
Pat Liguori, +1-212-456-3406, or Research,
Eric Kabakoff, +1-212-456-3335, both of WABC-TV
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