New BOOST(R) Smoothies Infuse Nutrition Aisle with Variety and Flavor,
Providing Tastier On-the-Go Options for Active, Health-Conscious Adults
MINNETONKA, Minn., Feb. 29 /PRNewswire/ -- With a staggering 93 percent
of women skipping meals,(1) it comes as no surprise that the USDA reports
most Americans are falling short on their daily nutritional needs(2) --
leading to lower energy levels and, over time, increased risk for chronic
diseases.(3) Experts agree that simply eating smaller or light meals
throughout the day can be a highly effective way of regulating energy
levels, with the added benefits of burning fat calories more efficiently,
and regulating cholesterol levels.(4)
(Photo: http://www.newscom.com/cgi-bin/prnh/20080229/AQF070)
In an effort to provide a convenient, yet delicious solution to the
daily nutrition gap, the makers of BOOST(R) recently introduced BOOST(R)
Smoothie Nutritional Energy Drinks, an innovative line of shelf-stable
drinks. With 9 grams of protein, 22 vitamins and minerals, and as much
calcium as a glass of milk, each great tasting BOOST Smoothie offers
refreshing fruit flavor with the balanced nutrition and reliable energy
expected from BOOST(R). And, the portable, easy-to-open package makes
grabbing-and-going easier than ever.
BOOST Smoothies, which come in three creamy flavors, including
strawberry, raspberry and peach, are expected to draw new visitors to the
nutrition category. The innovative texture and flavor of these new
Smoothies provide a taste and texture breakthrough for the nutrition aisle.
"Taste, nutrition and convenience don't have to be mutually exclusive,"
said Barbara McCartney, director of marketing at Nestle Nutrition. "With
refreshing fruit flavors and portable, spill-proof packaging, these
Smoothies are packed with nutrition that make it easy for people to get the
most out of their active day. New BOOST Smoothies are meeting consumers'
needs for new flavor options and variety among energy drinks in the
nutrition aisle."
With no refrigeration required before opening, these new BOOST Smoothie
Nutritional Energy Drinks can be found in the nutrition aisle of
supermarkets, mass merchandisers and drugstores nationwide (six-pack of
8.25oz. bottles, SRP $8.49). For more product information, visit BOOST.com.
And to learn more about healthy lifestyles, visit NestleNutrition.com/us.
About Nestle Nutrition
Nestle Nutrition, part of Nestle S.A., the world's largest food
company, is dedicated to infant, healthcare, performance nutrition and
weight management. With 140 years of global food experience that began with
the creation of the world's first commercial infant food, Nestle is a
leader in worldwide food and nutrition research. Nestle Nutrition in the
United States meets the specific nutritional needs of consumers at every
stage of life. For product news and information, visit
NestleNutrition.com/us.
Sources
(1) Retrieved February 12, 2008, from
http://www.prevention.com/cda/article/best-vitamins-for-
women/19b688dc78803110VgnVCM10000013281eac____/health/vitamin.encyclope
dia/vit
amin.basics
(2) Dietary Guidelines for Americans, 2005;
http://www.healthierus.gov/dietaryguidelines
(3) Retrieved February 12, 2008, from
http://www.cdc.gov/nccdphp/publications/factsheets/Prevention/obesity.htm
(4) Retrieved February 12, 2008, from
http://www.webmd.com/diet/healthy-eating-heart-disease-patients
SOURCE Nestle Nutrition
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Related links:
http://www.NestleNutrition.com/us
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20080229/AQF070
AP Archive: http://photoarchive.ap.org AP PhotoExpress
Network: PRN6 PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Jenna Walsh of Publicis Consultants,
+1-206-270-4599, jenna.walsh@publicis-pr.com, for BOOST Smoothie
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