DETROIT, March 1 /PRNewswire/ -- Tom Kowaleski, the recently appointed
vice president of General Motors' (GM) global communications, will share his
view of strategic communications at the March 9, 2004 meeting of the Detroit
chapter of the Public Relations Society of America (PRSA). Kowaleski, 51,
brings 24 years of automotive communications experience, having worked in the
United States and Europe with GM, DaimlerChrysler, American Motors and
Renault.
"Communications: Relevance not awareness is the goal" is the theme of
Kowaleski's speech to the 500-plus member organization.
Kowaleski joined GM as executive director of product communications in
March 1999 and was named a regional vice president in 2002. As vice president
of global communications, Kowaleski is a member of GM's Automotive Strategy
Board and leads the global Communications Strategy Board. He directs all of
GM's corporate, product, brand and internal communications efforts around the
world.
Before joining GM, Kowaleski served as director of communications strategy
for DaimlerChrysler and vice president of marketing and communications for
Chrysler Europe. He previously held senior communications positions at
Campbell and Co., American Motors and Renault. Kowaleski earned a bachelor of
science degree in communications from Ohio University.
The PRSA/Detroit luncheon speaking program will be held at the Detroit
Marriott Renaissance Center from 11:45 a.m. to 1:30 p.m. Admission is $30 for
PRSA/Detroit members and $35 for non-members, including lunch. For
reservations, contact Nancy Skidmore at (248) 545-6499 by March 6, 2004.
PRSA/Detroit, one of the largest chapters of the 20,000-member
international association of professional communicators has more than 500
professional communicators. The chapter, which includes members in the
Detroit metro area, holds monthly professional development programs; sponsors
workshops; offers job referral services, informative publications, award
programs, Accreditation programs and the opportunity to meet and network with
other communicators. For information on membership, visit
http://www.prsadetroit.org .
SOURCE PRSA/Detroit
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Related links:
http://www.prsadetroit.org
CONTACT:
David Splivalo, PRSA/Detroit Communications
Manager, +1-313-887-7213, splivalo@airfoilpr.com
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