RSA Security Announces Integrated Risk-Based and One-Time Password-Based
Authentication for Financial Institutions, Powered by Strong Cross-Bank Fraud
Network
BEDFORD, Mass., March 1 /PRNewswire-FirstCall/ -- RSA Security
(Nasdaq: RSAS), today announced that it has completed phase one of its
integration with Cyota and unveiled a comprehensive, layered authentication
solution designed to meet the financial services sector's need for flexible,
convenient authentication choices that serve their entire user-base.
Dynamic layers of protection
RSA(R) Adaptive Authentication is engineered to allow organizations to
dynamically tailor authentication schemes according to the risk associated
with specific activities or the preferences of specific customers. The
integrated solution is designed to allow for transparent risk-based
authentication for the majority of users, coupled with one-time password-based
authentication for groups of higher-risk or security-sensitive customers. The
offering also includes optional digital watermarks for reverse authentication
and back-end transaction monitoring.
"Today, RSA Security is proud to unveil a solution that uniquely addresses
the full continuum of financial institutions' authentication needs: the
combination of risk-based and one-time password-based authentication -- and a
broad range of form factors for two-factor authentication -- are available
from a single source rather than via a hodgepodge of partnerships," said Chris
Young, senior vice president and general manager of RSA Cyota Consumer
Solutions. "Moreover, RSA Adaptive Authentication is live and proven today,
with its modules already deployed and protecting consumers at many of the
world's leading financial institutions."
As part of the integration, RSA Security has added an innovative feature
that is engineered to allow financial institutions to seamlessly shift between
authentication methods and change the segmentation of their users by
leveraging the sophisticated profiling analytics of the product. Risk
Profiles Reports, automatically generated by the RSA Cyota risk engine,
identify and recommend which customers may be suited to stronger forms of
authentication based on their usage and behavior patterns. For example, an
end-user who regularly logs in at an Internet cafe and may be using shared
computers known to be compromised by fraudsters would be flagged as a user who
might want the extra protection of a one-time password token.
Strong intelligence, analytics, and experience at the core
RSA Adaptive Authentication offers unparalleled intelligence-gathering and
risk analysis capabilities at its foundation.
Live, and monitoring fraudster activity across dozens of financial
institutions around the world today, the proprietary RSA Cyota
eFraudNetwork(TM) community anchors RSA Adaptive Authentication by aggregating
real-time data on the latest attacks and threats. The network collates some
of the best, most up-to-date intelligence from across the globe, giving banks
instantaneous information and instantaneous protection. The intelligence of
one benefits all.
Data from the eFraudNetwork community is also fed into the RSA Cyota risk
engine to ensure that authentication decisions are being made according to
up-to-date global intelligence. The self-learning risk engine decides -- based
on real-time analysis of Internet data, device recognition, user behavioral
profiling, and more -- which transactions can proceed uninterrupted and which
require additional authentication.
Real-time authentication options ready for any and every fight
Because one size does not fit all when it comes to authentication, RSA
Adaptive Authentication provides financial institutions and their end-users
with the widest range of authentication methods and form-factor choices.
For end-users that prefer risk-based authentication working for them
behind the scenes, RSA Security offers secret 'life questions' and out-of-band
phone calls for when a risk-sensitive transaction requires additional
authentication. For those groups of end-users that want or require more
tangible protection, RSA SecurID(R) technology is available in a wide range of
everyday devices to generate one-time passwords: key-fob tokens, cell phones,
PDAs, smart cards, etc. Financial institutions can now get flexible,
convenient protection against current and evolving online threats and protect
their customers' identities and assets across a variety of risk, regulatory,
and transaction scenarios.
"Consumers' needs, lifestyles and habits come in all shapes and sizes,"
said Avivah Litan, Research VP, Gartner, Inc. "For a majority of users to
take advantage of stronger forms of account protection, that protection must
be available in a range of flexible choices. In this space, one size does not
fit all, and different scenarios and preferences must be matched to
appropriate levels of security and convenience."
"RSA Adaptive Authentication essentially ushers in the third stage of
authentication's evolution at a critical time, when financial institutions are
facing increasing online threats and regulatory requirements," continued Mr.
Young. "RSA Security created the concept of one-time-passwords more than 20
years ago, and Cyota invented the notion of risk-based authentication three
years ago; today, RSA Security is integrating the two in order to deliver the
choice and flexibility financial institutions need to effectively meet their
account holders' needs and preferences. Moreover, RSA Security can give
financial institutions a complete solution under one relationship, one
contract, and one streamlined deployment."
RSA Adaptive Authentication is available both through an on-premise or a
fully-hosted solution. The fully-hosted solution leverages RSA Security's Go
ID(sm) Network when deploying one-time password module-based authentication.
The Go ID Network is designed to allow consumers to use the same one-time-
password credential across multiple online accounts, negating the burden on
consumers to carry more than one token and without requiring trust
relationships between account providers - as a federated identity model would.
The Go ID Network is also designed to support the entire end-user lifecycle --
from consumer acquisition marketing guides and inventory management to
fulfillment and world-class customer service.
About RSA Cyota Consumer Solutions
RSA Cyota Consumer Solutions, a division of RSA Security Inc., offers
proven solutions for online banking and e-commerce that range from adaptive
authentication -- with risk-based technology, one-time-passwords and
transaction-signing -- to anti-phishing services and real-time transaction
monitoring that controls fraud and manages risk. The company's
eFraudNetwork(TM) community is one of the world's most effective cross-bank
collaborative online fraud networks. Today, many of the world's top 50 banks,
including nine of the top 12 banks in North America and the UK, use RSA Cyota
solutions to protect approximately 430 million consumers.
About RSA Security Inc.
RSA Security Inc. is the expert in protecting online identities and
digital assets. The inventor of core security technologies for the Internet,
the Company leads the way in strong authentication and encryption, bringing
trust to millions of user identities and the transactions that they perform.
RSA Security's portfolio of award-winning identity & access management
solutions helps businesses to establish who's who online -- and what they can
do.
With a strong reputation built on a 20-year history of ingenuity,
leadership and proven technologies, we serve approximately 20,000 customers
around the globe and interoperate with more than 1,000 technology and
integration partners. For more information, please visit
http://www.rsasecurity.com
RSA, SecurID and Go ID are either registered trademarks or trademarks of
RSA Security Inc. in the United States and/or other countries. Cyota and the
eFraudNetwork are either registered trademarks, service marks or trademarks of
Cyota, Inc. in the United States and/or other countries. All other products
and/or services mentioned are trademarks of their respective companies.
For more information:
Courtney Hohne Matt Buckley
OutCast Communications RSA Security Inc.
(415) 392-8282 (781) 515-6212
courtney@outcastpr.com mbuckley@rsasecurity.com
SOURCE RSA Security
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Related links:
http://www.rsasecurity.com
CONTACT:
Courtney Hohne of OutCast Communications,
+1-415-392-8282, courtney@outcastpr.com; or Matt Buckley of RSA
Security Inc., +1-781-515-6212, mbuckley@rsasecurity.com
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