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E*TRADE FINANCIAL Selects RSA Cyota Consumer Solutions to Provide Risk-Based Multi-Factor Authentication

    BEDFORD, Mass., March 1 /PRNewswire-FirstCall/ -- RSA Security
(Nasdaq: RSAS) today announced that E*TRADE FINANCIAL Corporation has selected
the RSA(R) Adaptive Authentication solution as well as the Company's
anti-phishing service to provide next-generation online security for its
retail customers.  RSA Adaptive Authentication, the integrated solution
created since RSA Security acquired Cyota in 2005, will deliver an additional
layer of behind-the-scenes fraud detection and consumer authentication for
E*TRADE FINANCIAL customers.  E*TRADE FINANCIAL will also join the RSA Cyota
eFraudNetwork(TM) community, a cross-institution online fraud repository which
is designed to allow financial institutions to share fraudster profiles and
efficiently detect and stop online banking and online commerce fraud in
real-time.
    "E*TRADE FINANCIAL deploys aggressive security initiatives and solutions
to safeguard our systems and to protect our customers," said Greg Framke,
Chief Information Officer, E*TRADE FINANCIAL. "After a thorough evaluation
process, E*TRADE FINANCIAL has chosen RSA Security's solutions to deploy a
flexible, active multi-factor authentication and fraud prevention system to
enhance our multi-layered security measures."
    RSA Security's risk-based authentication solution is engineered to analyze
every login and transaction behind the scenes, and scores the potential risk
based on a broad range of criteria, including the user's IP address,
geographic location and prior transaction behavior.  When a potentially risky
situation is detected, it can invoke additional authentication methods in
real-time.
    In addition to this, E*TRADE FINANCIAL will deploy RSA Cyota's
FraudAction(TM) service, an end-to-end anti-phishing solution that helps
detect, prepare for, actively respond to and control phishing attempts.  The
FraudAction service also includes one of the world's first anti-pharming
services, designed to assist banks with protection from DNS Poisoning attacks,
also known as pharming.
    "By proactively helping to protect customers against fraudulent activity,
RSA Security will help E*TRADE FINANCIAL to remain one step ahead of today's
and tomorrow's online threats," said Chris Young, senior vice president and
general manager of RSA Cyota Consumer Solutions. "The addition of our risk-
based authentication solution to the RSA SecurID(R) tokens E*TRADE FINANCIAL
currently offers its customers will provide E*TRADE FINANCIAL customers with
more options to combat online fraud."

    About RSA Cyota Consumer Solutions
    RSA Cyota Consumer Solutions, a division of RSA Security, offers proven
solutions for online banking and e-commerce that range from adaptive
authentication -- with risk-based technology, one-time-passwords and
transaction-signing -- to anti-phishing services and real-time transaction
monitoring that controls fraud and manages risk. The company's
eFraudNetwork(TM) community is one of the world's most effective cross-bank
collaborative online fraud networks.  Today, many of the world's top 50 banks,
including nine of the top 12 banks in North America and the UK, use RSA Cyota
solutions to protect approximately 430 million consumers.

    About RSA Security Inc.
    RSA Security Inc. is the expert in protecting online identities and
digital assets. The inventor of core security technologies for the Internet,
the company leads the way in strong authentication and encryption, bringing
trust to millions of user identities and the transactions that they perform.
RSA Security's portfolio of award-winning identity & access management
solutions helps businesses to establish who's who online - and what they can
do.
    With a strong reputation built on a 20-year history of ingenuity,
leadership and proven technologies, we serve approximately 20,000 customers
around the globe and interoperate with more than 1,000 technology and
integration partners. For more information, please visit
http://www.rsasecurity.com

    About E*TRADE FINANCIAL
    The E*TRADE FINANCIAL family of companies provides financial services
including trading, investing, banking and lending for retail and institutional
customers. Securities products and services are offered by E*TRADE Securities
LLC (Member NASD/SIPC). Bank and lending products and services are offered by
E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries.
    RSA and SecurID are either registered trademarks or trademarks of RSA
Security Inc. in the United States and/or other countries.  Cyota, FraudAction
and eFraudNetwork are either registered trademarks or trademarks of Cyota,
Inc. in the United States and/or other countries.  All other products or
services mentioned are trademarks of their respective companies.

    For more information:

     Courtney Hohne                     Matt Buckley
     OutCast Communications             RSA Security Inc.
     (415) 392-8282                     (781) 515-6212
     courtney@outcastpr.com             mbuckley@rsasecurity.com

     E*TRADE FINANCIAL Media Contact    E*TRADE FINANCIAL Investor
                                        Relations Contact
     Pam Erickson                       Adam Townsend
     E*TRADE FINANCIAL Corporation      E*TRADE FINANCIAL Corporation
     617-296-6080                       703-236-8719
     pam.erickson@etrade.com            adam.townsend@etrade.com


SOURCE RSA Security




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Related links:
  • http://www.rsasecurity.com
    CONTACT:
    Courtney Hohne of OutCast Communications,
    +1-415-392-8282, courtney@outcastpr.com; or Matt Buckley of RSA
    Security Inc., +1-781-515-6212, mbuckley@rsasecurity.com; Media:
    Pam Erickson, +1-617-296-6080, pam.erickson@etrade.com, or
    Investor Relations: Adam Townsend, +1-703-236-8719
    adam.townsend@etrade.com, both of E*TRADE FINANCIAL Corporation