Enhanced Platform Simplifies Development Process to Quickly Deliver Games
to Multiple Handset Market Segments
DALLAS, March 1 /PRNewswire/ -- Texas Instruments Incorporated (NYSE:
TXN) (TI) and Ideaworks3D are extending the capabilities of the OMAP(TM)
Gaming Platform to support the OpenKODE(R) 1.0 specification, addressing a
wider market targeting feature phones to high-end multimedia handsets. This
platform will be one of the first in the industry to incorporate the
OpenKODE Khronos Open Development Environment to further simplify the
development and deployment of new games across multiple mobile phone
segments, creating a larger market opportunity for game publishers.
To enable developers to address the broadest possible market, the
gaming platform has been expanded to include TI's OMAP2 and OMAP-Vox(TM)
product families. Additionally, the offering spans both accelerated and
non- accelerated 3D graphics solutions using a common development and
deployment environment through Ideaworks3D's Airplay(TM) software.
The Ideaworks3D Airplay SDK is optimized to take advantage of TI's
OMAP2430 and OMAPV1030 processor capabilities, while maintaining cross-
platform portability. The SDK on TI's OMAP2430 processor takes advantage of
hardware-enabled 3D graphics to provide a premium gaming experience. The
Airplay SDK on TI's OMAPV1030 processor utilizes software graphics
renderers to enable compelling casual games for the feature phone market.
Both platforms exceed the performance guidelines being defined in a mobile
gaming white paper currently under development by the Open Mobile
Alliance(TM) Games Services working group. The platform will scale to
support future standards such as OpenGL(R) ES 2.0 with TI's OMAP 3 product
family.
"Game developers will see dramatic reductions in development costs by
utilizing the TI and Ideaworks3D gaming platform," said Alex Caccia, CEO,
Ideaworks3D. "We have found that game developers can achieve up to 60
percent cost savings for development and porting of mobile games using
Airplay SDK on TI's OMAP and OMAP-Vox platforms."
One of the most significant benefits of the TI and Ideaworks3D solution
is that it changes the current mobile gaming development process by
allowing developers to create one game binary which runs on leading open
operating systems, including Symbian OS(TM), Linux(R) and Microsoft(R)
Windows Mobile(R). This enables the same code to run on a range of handsets
with performance on par with other native applications.
"Support for open standards including OpenKODE, OpenGL ES and the OMA
mobile gaming white paper is important to advance the development of mobile
games," said Avner Goren, marketing director of Texas Instruments Cellular
Systems Solutions. "We view these open standards as vital to the success of
the mobile gaming market and TI will continue to enhance the mobile gaming
platform with Ideaworks3D to help developers quickly deliver new and
compelling games to market."
For handset manufacturers and operators there are distinct benefits to
using the combined TI and Ideaworks3D gaming platform. This includes a
reduction in porting costs and development time, as well as enabling the
development of higher quality games that can be used on a broader range of
handsets. Due to the portability benefits of the gaming platform, handset
manufacturers can instantly tap into a larger catalog of mobile games by
integrating the Airplay SDK into their products, rather than porting and
validating games on each new handset. For operators, the Airplay SDK allows
premium native games to be delivered to handsets using their existing Java-
based content delivery platforms. The robust security mechanisms provided
by TI's M-Shield(TM) technology ensures that platform security is
maintained when installing premium native games.
At the Game Developers Conference, March 5-8, TI and Ideaworks3D will
be demonstrating the scalability of the Airplay SDK on TI's OMAP 2 and
OMAP-Vox platforms in the Khronos booth 160 WH, 260 WH.
About Ideaworks3D
Ideaworks3D is a privately held technology and game development company
headquartered in London. Founded in 1998 with a strong Oxford and Cambridge
computer science and electronic engineering pedigree, the company has an
unparalleled track record of creative innovation and technical leadership
in the field of high performance mobile gaming. Ideaworks3D's Studio is the
recipient of multiple industry accolades including two consecutive BAFTA
Games Awards in 2005 and 2004 for best handheld and mobile games. More
information can be found at http://www.ideaworks3d.com .
Texas Instruments - Making Wireless
TI is the leading manufacturer of wireless semiconductors, delivering
the heart of today's wireless technology and building solutions for
tomorrow. TI provides a breadth of silicon and software and over 15 years
of wireless systems expertise that spans handsets and base stations for all
communications standards, wireless LAN, Bluetooth, A-GPS, mobile TV and
Ultra Wideband. TI offers custom to turn-key solutions, including complete
chipsets and reference designs, OMAP application processors, as well as
core digital signal processor and analog technologies built on advanced
semiconductor processes. Please visit http://www.ti.com/wirelesspressroom
for additional information.
About Texas Instruments
Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers' real world signal processing
requirements. In addition to Semiconductor, the company includes the
Education Technology business. TI is headquartered in Dallas, Texas, and
has manufacturing, design or sales operations in more than 25 countries.
Texas Instruments is traded on the New York Stock Exchange under the
symbol TXN. More information is located on the World Wide Web at
http://www.ti.com .
Trademarks
OMAP, OMAP-Vox and M-Shield are trademarks of Texas Instruments. All
registered trademarks and other trademarks belong to their respective
owners.
SOURCE Texas Instruments Incorporated
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Related links:
http://www.ti.com
http://www.ti.com/wirelesspressroom
http://www.ideaworks3d.com http://www.gdconf.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20010105/NEF016LOGO
AP Archive: http://photoarchive.ap.org PRN Photo Desk
photodesk@prnewswire.com
CONTACT:
U.S., Amy Drozd, +1-214-567-7513, or
a-drozd@ti.com , or EMEA, Daniela Koeppe, +011-33-493-22-2947, or
koe@ti.com , both of Texas Instruments Incorporated; or Alex
Wood, +44-20-7853-2255, or Alex.wood@porternovelli.co.uk , for
Ideaworks3D. Please do not publish these e-mail addresses or
phone numbers.
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