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Reliv International Earnings Grow 24 Percent in 2004 on Rising Sales in the U.S. and Other Key Markets

    CHESTERFIELD, Mo., March 2 /PRNewswire-FirstCall/ -- Reliv International,
Inc. (Nasdaq: RELV), an international manufacturer and network marketer of
nutritional supplements and other food technology products, today announced
its full-year results of operations for 2004, as well as for the three months
ended December 31, 2004.
    For the year, Reliv achieved a 24 percent increase in net income available
to common shareholders, which reached $5.37 million or $0.34 per share basic,
$0.31 per share diluted, compared to $4.34 million or $0.29 per share basic,
$0.26 per share diluted in 2003.  The company also recorded significant growth
in net sales during the year increasing 26 percent to $96.98 million as
compared to $76.96 million in 2003.
    For the three months ended December 31, 2004, Reliv reported a 2 percent
gain in net income available to common shareholders to $1.28 million, or $0.08
per share basic, $0.08 per share diluted on net sales of $25.4 million,
compared to $20.9 million in the fourth quarter of 2003. The company's fourth
quarter 2004 earnings were impacted by certain one-time costs associated with
the documentation and testing of internal controls in connection with the
Company's adoption of Section 404 of the Sarbanes-Oxley Act ("Act").   Also,
the cost of products sold in the fourth quarter were impacted by additional
expenses incurred in the start up of the company's manufacturing equipment
upgrade installed during the third and fourth quarter of 2004.
    To complete the internal control requirements of the Sarbanes-Oxley Act,
Reliv spent approximately $400,000 more on accounting and related fees during
the fourth quarter of 2004 than it did in the prior-year period.  Certain of
these fees will be one-time costs, related to the initial start-up and
documentation of financial reporting controls.
    Reliv's 2004 results were paced by continued sales growth in the United
States, the company's largest geographic market.  For the year, net sales in
the United States rose 27 percent.  Reliv also reported an 18 percent increase
in net sales from its international markets during 2004, led by accelerating
results from Canada, Australia and New Zealand, the Philippines and the United
Kingdom.
    Commenting on the Company's financial results, Robert L. Montgomery,
President and Chief Executive Officer of Reliv, said, "Our 2004 results
indicate the continued viability of our business model and marketing strategy.
We continue to deliver sales growth in our key markets without major product
introductions and the fourth quarter of 2004 marked the 11th consecutive
quarter that we have reported sales growth of at least 20 percent in the
United States. We believe our international markets are capable of producing
similar results and we are determined to make it happen."
    Mr. Montgomery noted that the company continued to reach new milestones in
distributor development, with total Master Affiliates up 26 percent worldwide
at the end of 2004, compared to the number who had earned that designation at
the end of 2003.  He said the company also expects to benefit from a clinical
trial program initiated in 2004, designed to establish clinical evidence of
the safety and efficacy of Reliv's products.  In February, 2005, Reliv
announced the results of an independent clinical trial on a newly developed
dietary supplement -- Reliv CardioSentials(TM) -- conducted under the
direction of Joe Vinson, Ph.D., a Professor of Chemistry at the University of
Scranton.  Dr. Vinson's summary report stated that the overall effect of the
supplement for participants was a significant reduction in their 10-year risk
of developing cardiovascular disease.  Reliv launched the new product in
February, 2005.

    About Reliv International:
    Reliv International, Inc., based in suburban St. Louis, Missouri,
manufactures and distributes several lines of food products, including
nutritional and fiber supplements, diet management products, functional foods,
sports drink mixes and a line of premium skin care products.  Its proprietary
product lines include an extensive line of soy-based products.  Reliv
International's common stock trades on The Nasdaq Stock Market(R) under the
symbol RELV.

    Conference Call Information:
    The Company will host a conference call to discuss the fourth quarter and
year ended December, 31 2004 earnings with investors at 1:00 p.m. Eastern
Standard Time on March 2, 2005.
    The dial-in number for investors is 800-510-0219. Participant pass code is
70979668. To register, please call in 15 minutes prior to start of call.
    A replay of this call will be available for one week by telephone from
3:00 p.m. Eastern by calling 888-286-8010 and using pass code 70367732.
    A live web cast of this call will be available through the Investor
Relations section of the Company's Web site,
http://www.reliv.com/us/investor .  An online archive of the broadcast will be
available on the Company's Web site in the Investor Relations section twenty-
four hours after the call concludes.  Please access the web site at least 15
minutes before the scheduled conference call to register.

    NOTE: This press release contains forward-looking statements within the
meaning of Section 27A of the Securities Act and Section 21E of the Securities
Exchange Act. Actual results could differ materially from those projected or
anticipated by the forward-looking statements, which involve a number of risks
and uncertainties, including reliance on the Company's network of independent
distributors, government regulation of products, manufacturing and marketing,
and the risks associated with international expansion. Forward-looking
statements in this release include the Company's statement that "We believe
our international markets are capable of producing similar results ...." This
statement and the other contents of this release should be considered in
conjunction with the warnings and cautionary statements contained in Reliv's
most recent filings with the Securities and Exchange Commission on Forms 10-K
and 10-Q.

    -- FINANCIAL HIGHLIGHTS FOLLOW -

    Consolidated Balance Sheets

                                                December 31       December 31
                                                      2004              2003
                                                (Unaudited)         (Audited)

    Assets
    Current assets:
     Cash and cash equivalents                  10,151,503         7,902,508
     Accounts and notes receivable, less
      allowances of $11,500 in 2004 and
      $8,600 in 2003                               872,592           751,887
     Accounts due from employees and
      distributors                                  70,620            72,846
     Inventories                                 5,896,782         4,670,319

    Total current assets                        13,721,833         9,751,344

    Other assets                                 1,196,780           793,091
    Accounts due from employees and
     distributors                                  213,123            52,291

    Net Property, plant and equipment            9,968,149         9,413,871

    Total assets                               $30,996,667       $24,680,916



    Liabilities and stockholders' equity


    Total current liabilities                    8,151,968         7,165,368
     Long-term debt, less current
      maturities                                 3,357,691         3,700,138
     Deferred income taxes                         289,000            77,000
     Other non-current liabilities               1,007,255           666,032
    Total non-current liabilities                4,653,946         4,443,170

    Total stockholders' equity                  18,190,753        13,072,378

    Total liabilities and stockholders'
     equity                                    $30,996,667       $24,680,916



    Consolidated Statements of Operations

                             Three months ended             Year ended
                                December 31                December 31
                             2004         2003          2004          2003
                          (Unaudited)  (Unaudited)   (Unaudited)     (Audited)

    Sales at suggested
     retail              $36,648,366  $31,145,554  $139,442,752  $110,569,576
    Less distributor
     allowances on
     product purchases    11,207,028   10,237,654    42,460,319    33,609,853
    Net sales             25,441,338   20,907,900    96,982,433    76,959,723

    Costs and expenses:
     Cost of products
      sold                 4,668,384    3,611,510    16,662,935    13,228,050
     Distributor
      royalties and
      commissions         10,205,080    8,147,942    38,622,537    29,916,744
     Selling, general and
      administrative       8,441,657    7,070,221    32,710,657    26,438,447
    Total Costs and
     Expenses             23,315,121   18,829,673    87,996,129    69,583,241

    Income from
     operations            2,126,217    2,078,227     8,986,304     7,376,482

    Other income
     (expense):
       Interest income        41,265       28,381       118,467        91,038
       Interest expense      (65,595)     (46,526)     (243,118)     (234,956)
       Other income/expense   80,156      (10,897)      146,036        66,876
    Income before income
     taxes                 2,182,043    2,049,185     9,007,689     7,299,440
    Provision for income
     taxes                   902,000      773,000     3,621,000     2,902,000
    Net income            $1,280,043   $1,276,185    $5,386,689    $4,397,440

    Preferred dividends
     accrued and paid              -       14,746        12,292        56,762
    Net income available
     to common
    shareholders           1,280,043    1,261,439     5,374,397     4,340,678

    Basic earnings per
     share                     $0.08        $0.08         $0.34         $0.29

    Diluted earnings per
     share                     $0.08        $0.08         $0.31         $0.26

    Weighted average
     shares of common
     stock and common
     stock equivalents
     outstanding
    Basic                 16,239,000   15,004,000    15,662,000    14,969,000

    Diluted               17,058,000   16,736,000    17,137,000    16,706,000



    Active Distributors and Master Affiliates by Region

                          as of 12/31/2004   as of 12/31/2003    Change in %

                                      Master           Master           Master
                            Distrib-  Affil- Distrib-  Affil- Distrib-  Affil-
                             utors    iates   utors    iates    utors   iates

    United States            47,190  12,460  41,000    9,150    15.1%    36.2%
    Australia/New Zealand     3,040     290   2,570      230    18.3%    26.1%
    Canada                    1,480     210   1,140      180    29.8%    16.7%
    Mexico                    9,000     710   7,700    1,370    16.9%   -48.2%
    United Kingdom/Ireland      450      60     410       70     9.8%   -14.3%
    Philippines               6,760     650   7,380      810    -8.4%   -19.8%
    Malaysia/Singapore        5,280     730   1,350      200      N/A      N/A

    Consolidated total       73,200  15,110  61,550   12,010    18.9%    25.8%



SOURCE Reliv International, Inc.




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    Related links:
  • http://www.reliv.com/us/investor
    CONTACT:
    Steven D. Albright, Vice President of
    Finance, +1-636-537-9715, or Fred A. Nielson, Investor Relations,
    +1-636-733-1314, both of Reliv International, Inc.; or Al Palombo
    of Cameron Associates, +1-212-554-5488