Leading Bike Manufacturer and Distributor Uses Symbol RFID Solution to
Maximize Visibility, Efficiency
DALLAS, March 2 /PRNewswire-FirstCall/ -- RFID World, Booth #719 -- Symbol
Technologies, Inc. (NYSE: SBL), The Enterprise Mobility Company(TM), today
announced that Pacific Cycle Inc., a leader in designing and distributing high
quality bicycles and other recreational products, has successfully deployed
Symbol RFID (radio frequency identification) mobile computers and tags to
track its bicycles as they move from its distribution centers to the backrooms
of the nation's leading retailers. Pacific Cycle will use the Symbol MC9000-G
with RFID, a versatile, rugged mobile computer that combines RFID
capabilities, bar code reading, imaging, and Wi-Fi connectivity, as well as
Symbol's fixed RFID readers (Symbol AR400 series) and EPC Class 0 read/write
tags.
(Logo: http://www.newscom.com/cgi-bin/prnh/20041029/SYMBOLOGO )
"The Symbol RFID solution gives us unparalleled visibility for our
products throughout the supply chain," said Ed Matthews, information systems
director of Pacific Cycle. "We have experienced near-perfect read rates with
Symbol's RFID readers and tags, far surpassing the results of other equipment
we tried. And Symbol's ability to go beyond our needs has made our experience
with RFID one that we're looking forward to building on as the technology
matures."
Pacific Cycle markets products under a range of brands, including Schwinn,
Mongoose, GT, Roadmaster, Pacific, Dyno, InSTEP and Pacific Outdoors.
"RFID technology is clearly the future of retail supply chain tracking and
Pacific Cycle has clearly taken a lead in this application," said Phil Lazo,
general manager and vice president of RFID marketing, Symbol Technologies,
Inc. "As major retailers begin to employ the speed, reliability and efficiency
of RFID, suppliers are realizing benefits that the technology can bring to the
bottom line."
The focus of RFID as a retail application is currently on "the supply
chain to the store backroom," which includes tagging pallets, cartons and
reusable containers to track the movement of goods throughout the distribution
system. Users are just beginning to assess the impact of tagging individual
items on the retail sales floor.
Matthews added, "We anticipate that RFID will not only enable us to
monitor our bikes in real time as they move from manufacturing to retail
inventory, but will give us an accurate picture of what's out there on the
floor at any given moment. That will mean higher shipment accuracy, a
reduction in our inventory and lower labor costs -- it will revolutionize the
way we do business."
Pacific Cycle Inc., a division of Dorel Industries Inc. (Nasdaq: DIIB;
TSX: DII.MV, DII.SV), is the leading supplier of quality bicycles in North
America. The company designs, markets and imports a full range of bicycles and
recreation products under the Schwinn, GT, Mongoose, Pacific, InSTEP, Pacific
Outdoors, Roadmaster and Dyno brand names. Pacific Cycle is headquartered in
Madison, Wisconsin with offices in Olney, Illinois and Lake Forest,
California. The company has distribution centers in Olney, Illinois, and
Vacaville, California.
About Dorel
Dorel is a global consumer products company which designs, manufactures or
sources, markets and distributes a diverse portfolio of powerful product
brands, marketed through its Juvenile, Home Furnishings, and
Recreational/Leisure segments. US operations include the Dorel Juvenile Group
USA, which incorporates the Cosco and Safety 1st brands; Ameriwood Industries,
Cosco Home & Office; and Pacific Cycle, which includes the Schwinn, Mongoose,
GT, InSTEP and Roadmaster brands. In Canada, Dorel operates Dorel Juvenile
Group Canada, Ridgewood Industries and Dorel Home Products. The Dorel Juvenile
Group Europe carries out activities throughout Europe, under the Maxi-Cosi,
Quinny, Safety 1st, Bebe Confort, Babideal, MonBebe and Baby Relax brands.
Dorel Asia sources and imports home furnishings. Dorel employs approximately
5,000 people in fourteen countries.
About Symbol Technologies
Symbol Technologies, Inc., The Enterprise Mobility Company(TM), is a
recognized worldwide leader in enterprise mobility, delivering products and
solutions that capture, move and manage information in real time to and from
the point of business activity. Symbol enterprise mobility solutions integrate
advanced data capture products, radio frequency identification technology,
mobile computing platforms, wireless infrastructure, mobility software and
world-class services programs under the Symbol Enterprise Mobility Services
brand. Symbol enterprise mobility products and solutions are proven to
increase workforce productivity, reduce operating costs, drive operational
efficiencies and realize competitive advantages for the world's leading
companies. More information is available at http://www.symbol.com.
For Symbol Technologies:
For media information:
Mark J. Ferrone Eric Riley
Symbol Technologies, Inc. Edelman
408.528.2749 212.704.8227
mferrone@symbol.com eric.riley@edelman.com
For financial information: For industry analyst information:
Nancy Tully Shirley Schroedl
Symbol Technologies, Inc. Symbol Technologies, Inc.
631.738.5050 631.738.4388
tullyn@symbol.com schroeds@symbol.com
SOURCE Symbol Technologies, Inc.
 back to top
Related links:
http://www.symbol.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20041029/SYMBOLOGO
CONTACT:
Media - Mark J. Ferrone of Symbol
Technologies, Inc., +1-408-528-2749, mferrone@symbol.com, or Eric
Riley of Edelman for Symbol Technologies, +1-212-704-8227,
eric.riley@edelman.com; Financial Information - Nancy Tully,
+1-631-738-5050, tullyn@symbol.com; Industry Analyst Information
- Shirley Schroedl, +1-631-738-4388, schroeds@symbol.com, both
for Symbol Technologies, Inc.
|
