Fastest-Growing Real Estate Web Site Combines Comprehensive Listings With
Easy-to Use-Tools to Simplify the Home Buying Process
SAN FRANCISCO, March 2 /PRNewswire/ -- Trulia.com, America's intuitive
residential real estate search engine, today announced a strategic
marketing agreement with Realogy Corporation, the largest real estate
franchisor and owner and operator of residential real estate brokerages in
the United States. Trulia.com will now include all property listings from
leading residential brokerage brands Coldwell Banker(R), ERA(R) and CENTURY
21(R), as well as those managed by Realogy subsidiary, NRT Inc. Consumers
can visit Trulia.com to research homes for sale and to link to listing
details and agent contact information on brokerage Web sites.
"Realogy and its brands are adopting Internet listing distribution
methods that maximize the advantages of the Web for real estate
professionals and consumers alike," said Alex Perriello, President and CEO,
Realogy Franchise Group. "Now, more consumers can easily locate our
property listings through Trulia's intuitive search interface, and
instantly be connected to Realogy's brand network of experienced listing
brokers and agents."
Distributing listings on Trulia is expected to significantly increase
exposure for Realogy brand listings and boost consumer traffic to Realogy's
network of 320,000 broker and sales associates. As part of a pilot study in
2006, Realogy provided listings from the ERA.com site, to the Trulia site.
During the four-month trial, 15 percent of search portal traffic to ERA.com
originated from Trulia.com. Currently, more than one million people per
week visit the Web sites of Realogy's branded brokerages.
"We're thrilled to provide the Realogy network of real estate
professionals with new ways to promote their listings and serve their
clients using Trulia.com," said Sami Inkinen, COO and Co-Founder of Trulia.
"Broker franchisees and agents can now offer their listings and contact
information through Trulia for free, while offering clients access to
Trulia's interactive tools to help them get the most out of buying or
selling a home."
Trulia is an interactive web site designed to help people find homes
for sale and understand local real estate trends at a glance, allowing them
to make smarter decisions when it comes to buying or selling a home.
Trulia's tools and advanced search technology provide consumers with
several ways to search for homes online: consumers can use interactive heat
maps and browse real estate guides to help them understand market trends
and neighborhood characteristics at the hyper-local level, using the
criteria most important to them.
"We launched Trulia.com to take the headache out of the home-buying
process by making it easy for consumers to find properties for sale that
meet their search criteria," said Pete Flint, Co-Founder and CEO of Trulia.
"We're excited to embark on an alliance with the world's largest real
estate franchisor; this is a significant step in connecting home buyers
with an even broader choice of properties for sale and the real estate
professionals who represent them."
Trulia.com is the fastest-growing real estate Web site, with 25 percent
month-over-month growth in the past six months and more than one million
unique visitors per month. The Trulia site refers more than two million
buyers to external listing sites each month. Seventy percent of Trulia
users surveyed indicated that they were looking to buy a home in the next
12 months.
About Trulia
Trulia, Inc. (http://www.trulia.com), a residential real estate search engine,
has revolutionized online home search by offering a rich, intuitive user
experience that points consumers directly to listings on agent and broker
Web sites. By partnering with the real estate industry, Trulia helps
consumers find information on homes for sale using custom search criteria
such as price and number of bedrooms to market trends and neighborhood data
at the hyper- local level. Founded in San Francisco in 2005 by Pete Flint
and Sami Inkinen, Trulia is live across the U.S. For more information, go
to http://www.trulia.com
Media Contact:
Alisa Weinstein
415-551-9600
weinstein@flashpointpr.com
SOURCE Trulia, Inc.
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Related links:
http://www.trulia.com
CONTACT:
Alisa Weinstein, +1-415-551-9600, or
weinstein@flashpointpr.com, for Trulia, Inc.
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