100 Years of Bayer Aspirin(R): Company Headquarters Building to be Wrapped as Aspirin Box

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100 Years of Bayer Aspirin(R): Company Headquarters Building to be Wrapped as Aspirin Box

    In a spectacular celebration to mark the 100th anniversary of its flagship
product Aspirin(R), Bayer is dressing up its 32-story headquarters building in
Leverkusen, Germany as a huge Aspirin box.
    More than 20,000 spectators are expected to watch on March 6 as climbers
rappel down the building, connecting strips of fabric to form the package.
Observers from the Guinness Book of World Records will be on hand.
    The entire operation will be carried live on video on the internet
(http://www.bayer.com/aspirin-live/) in a transmission beginning at 4 a.m. EST on
March 6 and lasting approximately 12 hours.
    Bayer chemist Dr. Felix Hoffmann synthesized acetylsalicylic acid in a
chemically pure and stable form in 1897.  It was given the name Aspirin and
entered in the register of the Imperial Patent Office in Berlin on March 6,
1899.  Today Aspirin, whose properties are now recognized as going far beyond
reducing pain, is a registered trademark of Bayer AG in more than 90 countries
worldwide.

    Note to Editors:
    Special web sites for the anniversary are available now on the internet.
The addresses are:
    German:   http://www.bayer.de/aspirin-live/
    English:  http://www.bayer.com/aspirin-live/

    These web sites also have special sections for the media.  There you can
download the full press materials including still photographs suitable for
printing.  These will be constantly updated on March 6.
    On March 6 the web sites will also have up to 12 hours of TV coverage of
the event as it develops, both from the building itself and in front of the
building, where up to 20,000 people are expected to gather.  Coverage will
begin at 4 a.m. EST.

    Note to TV Stations:
    If you want to obtain three-minute broadcast quality video coverage of the
event by satellite, please contact Michael Preuss (011-49-214-3031295) by
Thursday, March 4, to make arrangements.

    CONTACT:  Michael Preuss of Bayer, 011-49-214-3031295.

SOURCE Bayer Corporation

http://www.bayerus.com
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