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University of Iowa to Unveil First-of-its-Kind Study on Electronic Stability Control

Results announced on March 8, 2004 at 12:00 PM at the SAE 2004 World Congress

    DETROIT, March 4 /PRNewswire/ --

     What:
            * A press conference announcing the results from a groundbreaking
              study on Electronic Stability Control (ESC), conducted using the
              National Advanced Driving Simulator owned by the National
              Highway Traffic Safety Administration (NHTSA) and operated by
              The University of Iowa.

            * This study was the first ever to use a simulator to explore
              vehicle and driver response with and without ESC, in conditions
              that would be too dangerous in real life.

     Who:
            * Yiannis Papelis, Ph.D., NADS Chief Technical Officer and
              Principal Investigator

            * Betty Mercer, former Governor's Highway Safety Representative
              for the state of Michigan and current ESC Coalition Advisory
              Panel Member.

     Where: SAE 2004 World Congress Salon B, Wayne Hall (on the show floor).

     When:  March 8, 2004, at 12:00 PM.

    ESC is an active safety equipment that helps drivers maintain control of
their vehicle and prevent crashes before they occur.  The system detects when
a driver is about to lose control of a vehicle and automatically intervenes to
provide stability and help the driver stay on course.
    ESC is marketed under various trade names, which can be found at
http://www.esceducation.org.


SOURCE ESC Coalition




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Related links:
  • http://www.esceducation.org
    CONTACT:
    David Shein, office, +1-212-994-7514, mobile,
    +1-917-613-8881, david.shein@rfbinder.com, or Edwige Buteau,
    office, +1-212-994-7517, mobile, +1-917-655-3843,
    edwige.buteau@rfbinder.com, both of RFBinder Partners, for ESC
    Coalition